【推荐2】Do you know how to write a good advertisement?     1    

●It stresses a benefit. The main selling plan is not cleverly hidden but is made immediately clear, for example, “How to Win Friends and Influence People.”

●It makes people curious about the ad and invite readership. The key here is not to be offensive (冒犯的) but to focus on the strongest interests and concerns of your target audience, for example, “Do you Make These Mistakes in English?” appeals to the reader’s desire to avoid embarrassment and write and speak properly.

●    2     The headline (标题) “How to improve your test scores when you sleep” attracts the readers because it promises useful information. An ad that provides information readers want gets higher readership and better response (响应).

●    3     A helpful way is to tell the reader something he already knows, proving that you, the advertiser, are familiar with his industry, application, or requirement.

●It makes a strong offer.     4     All ads should have an offer, because the offer creates immediate response from people who are ready to buy now or at least thinking about buying.     5    

【推荐1】Campeche is a city with a tumultuous history. Originally this area was settled by the Mayans. The first Spanish colonizers arrived in 1517 and established Campeche as the main port in the region. Unsurprisingly, this made Campeche an attractive target for pirates who first arrived in the late 16 century. For the next 200 years, Campeche was frequently attacked. Nevertheless, it is a delightful city and filled with interesting things to do.

Explore the old city of Campeche

There are a lot of beautiful restored old towns in Mexico, but Campeche is one of the nicest, cleanest and most elegant. The Campeche neighborhood is lovely and colorful, with neat sidewalks and smoothly laid out roads!

Wander along the Campeche Malecon

One of the nicest things about Campeche is its waterfront setting. The best way to enjoy that? Wandering along the malecon, or the walkway along the waterfront, just before sunset. This is the time when it cools down and everyone comes out to see things and to be seen. You'll see couples posing for photographers, joggers, cyclists, elderly people having conversations and groups of teenagers giggling.

Stop for a Bite at Calle 59

Calle 59 is a pedestrian-only street filled with outdoor tables from the surrounding restaurants. You can cat here at night, but a lot of people come for drinks. This is the one place in Campeche that feels touristy—its tables are filled with giant beers that get shared among multiple peoples.

【推荐2】An adventurous Indian Ocean break can easily capture the imaginations of the whole family. Here are the best option, with trips to suit pre-schoolers to teens.

Mauritius   

A ride through the waters of northwest Mauritius in Blue Safari’s 10-seater submarine gives children (aged nine months and up) the rare chance to explore beneath the surface to a depth of 35 meters. Everyone gets a window to the underwater world.

The Maldives   

The Maldives is a good place to inspire young minds to dig deeper into the ocean. At Four Seasons Landaa Giraavaru, in the Baa Atoll north of Male, your teens can learn what is happening and why, and also help a scientist to create new reefs; back home, they can watch their reef flourish online.

Kerala     

The rivers of the southern coastal state of Kerala are an ideal introduction to India for young imaginations. Setting sail on a houseboat, kids will find the village life along the waterways fascinating, and they can play a part in it on trips to local markets to pick up souvenirs (guided by houseboat staff).

Réunion   

Covered in green, with plunging waterfalls and black-sand beaches, small Reunion is not a typical Indian Ocean island. Hike up to the Piton de la Fournaise, one of the most active volcanoes in the world, with over 600 miles of trails to occupy excited teenagers, or ‘aqua hike’ the Langevin River, which involves a mix of canyoning and whitewater swimming.

【推荐3】If you are the type of traveler who just wants a suitable place to hang up your hat and you don’t want to spend a fortune to do it, here are several ways to save on your next hotel room.

Be flexible

Hotel rates are based on supply and demand, so beware of peak periods. If your destination’s high season is from December through April and you’re trying to book near the end of April, you might find considerable savings if you change your travel dates by a week or two.

Check Hotel Websites

The large travel-booking websites often sell rooms from the middlemen (中间商) who have bought up empty hotel rooms. But the major hotel chains also offer last-minute discounts, and because they are not paying the middlemen, they sometimes have better deals than the travel sites.

Don’t be afraid to bargain

Most people are so intimidated by know-it-all hotel desk clerks that they don’t bargain for a better deal. But bargaining for a better deal is often worth the trouble, because most hotel general managers would prefer having a customer paying a lower-than-usual rate to no customer at all. And if you find something unfair on your hotel bill, don’t be afraid to complain. To create and promote goodwill, hotels will often reduce or cancel such charges.

Avoid hidden costs

Expensive little extras hotels never mention they may increase the cost of your stay. Don’t let this happen. Find out about resort fees for parking and Internet use before you agree to stay. And don’t touch the hotel’s phone unless you absolutely have to—the rates can be more than $5 a minute even inside the United States.

【推荐3】A recon study suggests that small shopping shifts can make a difference on green house gas emissions while improving your health. After analyzing the grocery purchases of more than 57,000 households, researchers found 71 percent could reduce their food carbon footprint by following three tips:

Skip the unhealthy snacks

Avoiding foods with high calorie counts and low nutritional value can reduce the total carbon footprint of household food consumption by nearly 10 percent. Items like candy, soda, and packaged snacks take more ingredients and more processing, which translates to higher environmental impacts.

Watch bulk buys

Households of one or two people may end up with food waste when they try to save money with bulk buys. Before you buy supersize, consider whether a three-pound jar of peanut butter will go bad before it’s used up.

Trim ready-made foods

One average microwave meal may not have a very large carbon footprint. But buying them regularly can add up to significant emissions because ready-made foods’ large sales volume increases their carbon emissions, the study found.

By taking the above measures, we could cut more than a quarter of emissions from household food consumption, the researchers say. Collective action can make a huge impact.

【推荐1】A new study shows that the more people read any kind of fiction, the better their language skills are likely to be. The piece was written by Sandra Martin-Chang, professor of education, and PhD student Stephanie Kozak. They found that people who enjoyed reading fiction at leisure (休闲) and those who identified themselves as readers scored higher on language tests, whereas those who read to access specific information scored more poorly on the same tests.

As leisure reading declines as a pastime for younger adults especially, Martin-Chang says emphasizing the fun aspect of it can draw them back to novels while at the same time improving their verbal abilities.

Martin-Chang and Kozak used a scale called the Predictors of Leisure Reading ( PoLR) to investigate reading behavior ( motivations, obstacles, attitudes and interests). They then examined how well the PoLR predicted the language skills o£ 200 undergraduate students, with all data gathered at York University. The researchers note that the age range of the subjects in the study is of key interest. In early adulthood, reading becomes self-directed rather than imposed by others, which makes this a key time to develop one's own reading habits. This population is also rather understudied, with most existing research focusing far more on children.

The researchers administered a series of measures over two separate half-hour sessions. First, the volunteers completed the 48-question PoLR scale measuring various reading factors. They were then given language tests similar to those found in the SAT and a measure of reading habits called the Author Recognition Test. Those who scored higher read more and have better verbal abilities than those who scored lower. After analyzing the data, the researchers concluded that reading enjoyment, positive attitudes and deeply established interests predicted" better verbal abilities and that they were more strongly associated with exposure to fiction than non-fiction.

Besides having better verbal abilities, lifelong readers are known to be more understanding, more empathetic （同感的），less prejudiced, to attain higher socioeconomic status and even to live longer, healthier live than non — readers. Teachers and parents can inspire a love of reading by letting young people read what they want, without guilt or shame.