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完形填空(约390词) | 较难(0.4) |
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文章大意:这是一篇说明文。文章主要介绍了户外广告牌在大数据的加持下迅速发展。

1 . Most forms of conventional advertising — print, radio and broadcast television — have been losing ground to online ads for years; only billboards, dating back to the 1800s, and TV ads are holding their own. Such out-of-home advertising, as it is known, is anticipated to__________ by 3.4% in 2024, and digital out-of-home (DOOH) advertising, which includes the LCD screens found in airports and shopping malls, by 16%. Such ads draw viewers’ attention from phones and cannot be skipped or __________, unlike ads online.

Billboard owners are also __________ the location data that are pouring off people’s smartphones. Information about their owners’ locations and online browsing gets collected and sold to media owners. They then use these data to work out when different groups — “business travellers”, say — walk by their ads. That__________ is added to insights into traffic, weather and other external data to produce highly relevant ads. DOOH __________ can deliver ads for coffee when it is cold and iced drinks when it is warm.

Such __________ works particularly well when it is combined with “programmatic” advertising methods, a term that describes the use of data to automate and improve ads. In the past year billboard owners such as Clear Channel and jcDecaux have __________ programmatic platforms which allow brands and media buyers to select, purchase and place ads in minutes, rather than days or weeks. It is said that outdoor ads will increasingly be bought like online ones, based on audience and views as well as__________.

That is possible because billboard owners claim to be able to __________ how well their ads are working, even though no “click-through” rates are involved. Data firms can tell advertisers how many people walk past individual advertisements at particular times of the day. Advertisers can estimate how many individuals __________ to an ad for a handbag then go on to visit a nearby shop (or website) and buy the product. Such metrics make outdoor ads more__________, automated and measurable, argues Michael Provenzano, co-founder of Vistar Media, an ad-tech firm in New York.

However, the outdoor-ad revolution is not free of __________ . The collection of mobile-phone data raises privacy concerns. And __________ of the online-ad business for being vague, and occasionally dishonest, may also be targeted at the DOOH business as it becomes bigger and more complex. The industry is ready to__________ such concerns, says Jean-Christophe Conti, chief executive of VIOOH, a media-buying platform. One of the__________ of following the online-ad pioneers, he notes, is learning from their mistakes.

1.
A.shrinkB.growC.strandD.emerge
2.
A.obtainedB.blockedC.separatedD.arranged
3.
A.making progress inB.getting engaged inC.becoming part ofD.taking advantage of
4.
A.valueB.recordC.knowledgeD.intervention
5.
A.opponentsB.providersC.learnersD.instructors
6.
A.addingB.collectingC.targetingD.producing
7.
A.profiledB.forbiddenC.clearedD.launched
8.
A.marketingB.evolutionC.locationD.branding
9.
A.measureB.wonderC.noticeD.mount
10.
A.devotedB.opposedC.relatedD.exposed
11.
A.concept-basedB.data-drivenC.customer-drivenD.research-based
12.
A.stressB.conflictC.injuryD.problem
13.
A.aspectsB.demandsC.criticismsD.details
14.
A.addressB.installC.reflectD.emphasize
15.
A.benefitsB.difficultiesC.challengesD.conditions
阅读理解-阅读单选(约460词) | 适中(0.65) |
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文章大意:本文是一篇说明文。文章介绍了求职者可以提前准备好的一些可能会被问到的问题。

2 . Many questions can be expected in advance and it’s wise to have some well-constructed answers that you can tailor more closely on the day. It’s sensible to have a number of key phrases to use. Remember to always try and make your answers positive.

Q1: Tell me about yourself. (The interviewer is really saying “I want to hear you talk.”)

A1: This is just to get things started, but it is a very common question. Write a script, and practice it so that it sounds natural. Spend a maximum of four minutes describing your qualifications, career history and your range of skills. Emphasize those skills that are relevant to the job on offer.

Q2: What have been your achievements to date? (The interviewer is saying “Are you an achiever?”)

A2: Again, this is a common question, so be prepared. Select an achievement that is experience-related and fairly recent. Identify skills you used in this achievement and say what the results were.

Q3: What do you like about your present job? (The interviewer is really trying to find out whether you will enjoy the things the new job has to offer.)

A3: This is a straightforward question. All you have to make sure is that your ‘likes’ correspond to the skills etc. required for the job on offer. Be positive, describe your job as interesting and diverse, but do not overdo it. After all, you are leaving?

Q4: What are your strengths? (The interviewer simply wants a straightforward answer as to what you are good at.)

A4: This is the one question that you are definitely going to get, so there is no excuse for being unprepared. Concentrate on discussing your main strengths. List three or four explanations of how they could benefit the employer. Strengths to consider include technical proficiency; ability to learn quickly; determination to succeed; positive attitude; your ability to relate to people and achieve a common goal. You may be asked to give examples of the above, so be prepared.

Q5: Tell me about the most difficult situation you’ve had to face and how you handled it.

(The interview is really trying to find out your definition of “difficult” and whether you can show a logical approach to problem solving using your initiative.)

A5: This can be a trap! To avoid it, select a difficult work situation that was not caused by you and which can be quickly explained in a few sentences. Explain how you defined the problem, what the options were, why you selected the one you did and what the outcome was. Always end on a positive note.

1. The passage is mainly intended to ________.
A.highlight the importance of looking positive in an interview
B.give suggestions on how to answer interview questions
C.provide some sample answers to interview questions
D.illustrate how to look confident in an interview
2. When asked about what you think of your present job, you’d better ________.
A.talk about what you dislike about it
B.comment positively on your colleagues
C.relates it to the job you are applying for
D.describe how interesting it is as far as possible
3. If an interviewer wants to know whether you can solve a problem properly, what will he ask?
A.Tell me about yourself?
B.Tell me about your strengths?
C.What have been your achievements to date?
D.How did you handle the most difficult situation?
2023-05-11更新 | 285次组卷 | 2卷引用:2023届上海市建平中学高三下学期三模考试英语试题(含听力)
完形填空(约350词) | 适中(0.65) |
文章大意:本文为一篇夹叙夹议文。在接受自己很糟糕这件事情上,我们许多人都做的很糟糕,作者建议我们要接纳自己的不完美,不优秀,想尝试的事就勇敢地去做,享受其中的过程,谦虚地承认自己是个新手,还能博得他人的帮助。

3 . So many of us are terrible at being terrible. As our children venture off to school, sports, dances and music lessons, we urge them: Just try something, keep practicing, you’re only a beginner. And yet, faced with our own failure, we become less confident, and quit altogether.

Images of perfection fill our social-media feeds, along with advertisements assuring us we wouldn’t be so _______ if we just bought this thing or tried that product. Parents often add to the pressure, _______ their kids will end up sliding down the socioeconomic ladder.

What if we’re _______?

“It’s such a _______ not to have to be good,” says Karen Rinaldi, who refers to herself as a horrible surfer. After 20 years on the board, she is still bad, and she loves it. There is the excitement of being out on the water, but there is also the _______ of not having to be the expert, the freedom to _______ help and rely on others in a way she never would at work. Back on land, she says she is more understanding and _______others’ mistakes. “The benefit of not _______ myself every day,” she says, “is that I get to surf every time I want.”

Ms. Rinaldi, whose experience led to a book about what you can learn from failure, recommends asking yourself: “What is it that you’ve always wanted to do or try but were too _______?” Whatever it is, she says, start doing it. Should you struggle, ________ the fact that you’re a beginner. “Go in there with the ________ to say, ‘I’m new,’” she says. “People want to help you learn. It makes them feel good.”

Take myself as another example. I started yoga lessons this summer. When I ________ Syd Schulz, a professional mountain biker, that I was terrible at the poses, her response was “what did you expect?” “It’s a little ________ to people who have spent years and years of their lives acquiring skills to think that you should have those overnight,” says Ms. Schulz. Years spent working on her cycling have taught her that improvement often comes in ________ steps, following long stretches of inactivity or even getting ________.

1.
A.distressingB.imperfectC.impressiveD.incredible
2.
A.fearingB.confirmingC.hopingD.indicating
3.
A.missing outB.putting upC.setting inD.taking off
4.
A.burdenB.nonsenseC.puzzleD.relief
5.
A.disappointmentB.nervousnessC.preferenceD.satisfaction
6.
A.acknowledgeB.offerC.refuseD.seek
7.
A.angry atB.delighted inC.embarrassed withD.patient with
8.
A.awardingB.forgivingC.isolatingD.pushing
9.
A.afraidB.annoyedC.depressedD.exhausted
10.
A.acceptB.concealC.denyD.examine
11.
A.excitementB.modestyC.potentialD.pride
12.
A.apologized toB.argued withC.complained toD.shouted at
13.
A.abusiveB.amazingC.annoyingD.attentive
14.
A.carefulB.hesitantC.involuntaryD.unsteady
15.
A.alertB.fulfilledC.improvedD.worse
阅读理解-阅读单选(约80词) | 较易(0.85) |
文章大意:本文是一篇应用文。主要介绍的是一家投资公司为有投资意向的退休人员提供的投资建议。

4 . If you have an investment portfolio (投资组合) of $500,000 or more, get...




About Fisher Investments
Fisher Investments is a money management enterprise serving over 85,000 clients as well as large institutional investors. * We have been managing portfolios through bull and bear markets for over 40 years. Fisher Investments has managed over $169 billion in client investments. *


1. If Mike is considering developing a tax-efficient retirement strategy, which tip can he turn to   for reference?
A.Tip #10.B.Tip #23.C.Tip #40.D.Tip #85.
2. What is “Fisher Investments”?
A.An app.B.A book.C.A website.D.A company.
3. What is the main purpose of this passage?
A.To give investment advice to anyone planning to retire.
B.To provide a free guide on retirement planning to everyone.
C.To seek potential customers who are interested in retirement planning.
D.To offer a special bonus report on maximizing Social Security benefits for retirement.
智能选题,一键自动生成优质试卷~
完形填空(约360词) | 较难(0.4) |
文章大意:这是一篇说明文。介绍了影响食物摄入量的因素以及饮食策略。

5 . What will you do when you are hungry? Of course, anyone would go and grab something to eat. And then, what determines the _______ of food you take in? You may not be right if your answer is the degree of hunger. The conventional concept that _________ is the key factor is open to challenge. In recent years, a growing body of research has shown that our appetite and food intake (摄入) are influenced by a large number of factors besides our _________ need for energy. Some of the factors include our eating _________ and our perception of the food in front of us.

Studies have shown that _________ eating, for instance, eating while watching TV, or a similar distraction, can increase both hunger and food consumption. Even simple _________ clues, like plate size and lighting, have been shown to affect consumption.

A new study suggested that our short-term _________ also may play a role in appetite. Several hours after a meal, people’s hunger levels were predicted not by how much they’d eaten but rather by how much food they’d seen in front of them — _________ , how much they remembered eating.

This difference suggests that the recall of our previous meal may have a bigger influence on our _______ than the actual size of the meal, says Jeffrey M. Brunstrom, a professor of experimental psychology at the University of Bristol.

These findings agree with the earlier research that suggests our perception of food can sometimes ____________   our body’s response to the food itself. In a 2011 study, for instance, people who drank the same 380-calorie milkshake on two ____________ occasions produced different levels of hunger-related hormones (荷尔蒙), depending on whether the shake’s ____________   said it contained 620 or 140 calories. Moreover, the participants reported feeling ____________ when they thought they’d consumed a higher-calories shake.

What does this mean to our eating habits? Although it hardly seems practical to cheat ourselves into eating less, the new findings do highlight the benifit of focusing on our food, avoiding TV and multitasking while eating. The so-called mindful-eating strategies can fight against ____________ while we are eating. By ____________ mindful eating techniques, you have the opportunity to change your current eating habits by becoming more self-aware and in tune to your body’s hunger cues.

1.
A.qualityB.amountC.nutrientD.variety
2.
A.deliciousnessB.hungerC.nutritionD.flavor
3.
A.occasionalB.potentialC.externalD.biological
4.
A.environmentB.contentC.timeD.ability
5.
A.habitualB.purposefulC.unfocusedD.absorbed
6.
A.optionalB.visualC.hiddenD.flexible
7.
A.vacancyB.hungerC.supplyD.memory
8.
A.in other wordsB.as a wholeC.by all meansD.all in all
9.
A.motiveB.growthC.appetiteD.health
10.
A.advocateB.trickC.justifyD.enhance
11.
A.identicalB.alternativeC.dependentD.separate
12.
A.labelB.functionC.usageD.material
13.
A.wiserB.healthierC.happierD.fuller
14.
A.distressB.wasteC.distractionD.fullness
15.
A.employingB.perceivingC.clarifyingD.assuming
2023-04-14更新 | 372次组卷 | 3卷引用:2023届上海市闵行区高三下学期二模英语试卷
阅读理解-阅读单选(约310词) | 较易(0.85) |
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文章大意:本文是一篇应用文。介绍的是一本名为The Man Who Ate his Boots的探险书,书中讲述了一次失败的探险,并在文章中列出了几项书中透露的惊人细节。

6 . The Man Who Ate his Boots is a fascinating account of expeditions that went wrong. The book examines the 19th century search for a route to Asia by way of the Northwest Passage through the Arctic Ocean. Author Anthony Brandt describes the many attempts by both land and sea that ended in failure and tragedy, including the 1845 expedition led by Sir John Franklin. Brandt shows how these brave, yet sometimes foolish, explorers could have avoided starvation, frostbite, and even death if they had copied the survival techniques of the local Inuit people. Some of the more surprising details the book reveals include:

IGLOOS The explorers, despite repeatedly watching the Inuit build igloos, insisted on using canvas tents. Tents freeze in sub-zero temperatures and give little protection to anyone inside them. If they had learned to build igloos, the explorers would have been warm even in the worst Arctic weather.

SEALSKIN If the explorers had worn sealskin and furs like the Inuit, they wouldn’t have suffered from the frostbite that was common among them, but rare among the Inuit.

DOG TEAMS Why didn’t the British use dog teams to pull their sleds? Pulling sleds themselves was a tradition among many explorers right into the early 20th century. It cost Scott and his men their lives on their return from the South Pole in 1912.

The British did get something right, however, when Captain Edward Parry grew salad vegetables in boxes on board his ship. It was known that fresh vegetables and fresh meat prevented scurvy (坏血病),although at that time the reason for this (vitamin C) had not been discovered. Parry’s men wouldn’t have been as healthy if they hadn’t eaten the salads.

1. In The Man Who Ate his Boots’ the author mainly ________.
A.introduces some foolish explorers
B.focuses on some unsuccessful expeditions
C.analyzes the Inuit people’s survival techniques
D.explores the advances in equipment used for expeditions
2. According to Anthony Brandt, what should the explorers have done?
A.They should have learned more about how seals survived in cold water.
B.They should have set up more canvas tents to keep themselves warm.
C.They should have helped the Inuit people build igloos.
D.They should have used dogs to pull the sleds for them.
3. It can be inferred from the passage that________.
A.Edward Parry found a way to prevent scurvy by accident
B.Edward Parry’s successful voyage was a rare case at that time
C.Edward Parry was the first captain that grew salad vegetables on board
D.Edward Parry’s men could have been more healthy if they took vitamin C
完形填空(约400词) | 较难(0.4) |
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文章大意:这是一篇说明文。文章介绍了因为人类照明导致的光污染相关情况。

7 . Human beings have somehow managed to engineer the night to receive us by filling it with light. This kind of control is no different from the feat ( 壮 举 ) of damming a river. Its benefits come with_________ — called light pollution — whose effects scientists are only now beginning to study. Light pollution is largely the result of bad lighting design. _________ lighting washes out the darkness of night, altering light levels and light rhythms to which many forms of life, including ourselves, have_________. Wherever man-made light spills into the natural world, some aspects of life-migration, reproduction, feeding-is affected.

For most human history, the phrase “light pollution” would have_________. Imagine walking towards London on a moonlit night around 1800, when it was Earth’s most populous city. Nearly a million people lived there, _________ candles, torches and lanterns, as they always had. Only a few houses were lit by gas, and there would be no public gaslights in the streets or squares for another seven years. From a few miles away, you would have been more likely to_________ London than to see its dim collective glow.

We’ve lit up the night as if it were a(n) _________ country. As a matter of fact, among mammals (哺乳动物) alone, the number of species active at night is astonishing. Light is a powerful biological force, and on many species it acts as a magnet attracting them to it. The effect is so powerful that scientists speak of songbirds and seabirds being_________ by searchlights on land or by the light from gas flares on marine oil platforms, circling and circling in the thousands until they drop.

It was once thought that light pollution only affected astronomers, who need to see the night sky in all its glorious clarity. Unlike astronomers, most of us may not need a_________ view of the night sky for our work. __________, like most other creatures, we do need darkness. __________ darkness is pointless. It is as essential to maintaining our biological welfare as__________ itself; the price of modifying our internal clockwork means it doesn’t operate as it should, causing various physical discomforts. So fundamental are the regular rhythms of waking and sleep to our being that__________ them is similar to altering our center of gravity.

In a very real sense, light pollution causes us to__________ our true place in the universe, to forget the scale of our being, which is best__________ against the dimensions of a deep night with the Milky Way — the edge of our galaxy — arching overhead.

1.
A.consequencesB.achievementsC.agreementsD.circumstances
2.
A.Randomly-designedB.Well-designedC.Poorly-designedD.Economically-designed
3.
A.appealedB.adaptedC.objectedD.amounted
4.
A.come under criticismB.made no differenceC.come into effectD.made no sense
5.
A.making do withB.fed up withC.identifying withD.overflowing with
6.
A.visitB.greetC.feelD.smell
7.
A.independentB.disconnectedC.unoccupiedD.excluded
8.
A.exposedB.capturedC.dismissedD.frustrated
9.
A.clearB.comprehensiveC.traditionalD.critical
10.
A.SubsequentlyB.HoweverC.ThereforeD.Similarly
11.
A.ReviewingB.EmbracingC.DenyingD.Regulating
12.
A.lightB.rhythmC.statusD.dawn
13.
A.emerging fromB.withdrawing fromC.messing withD.coinciding with
14.
A.keep track ofB.lose sight ofC.catch hold ofD.let go of
15.
A.measuredB.neutralizedC.undergoneD.supervised
2022·上海青浦·一模
完形填空(约350词) | 适中(0.65) |
文章大意:这是一篇说明文,文章主要讲的是研究表明如果人们真正接受压力的概念,它会让他们更强大、更聪明、更快乐。

8 . If people actually embrace the concept of stress, it can make them stronger, smarter and happier, a Stanford expert says.

One reason why how you think about stress matters is that it changes how you _________ stress. Viewing stress as _________ leads people to cope in ways that are less helpful, whether it’ s dragging your feet to avoid stress, or imagining worst- case scenes.

_________, viewing stress more positively seems to encourage people to cope in ways that help them thrive, whether it’s tackling the source of stress, _________ social support or finding meaning in it.

Choosing to see the upside of stress isn’t about _________ the fact that stress can be harmful. It’ s about trying to balance your mindset so that you feel less overwhelmed and _________ about the fact that your life is stressful. Psychologists have found that the ability to embrace stress requires a high _________ for uncertainty. You have to be able to understand that two _________ opposite things can be true at the same time. It can be true that _________ something stressful can make you sick or depressed, and it can also be true that the same stressful experience can ultimately make you stronger, more compassionate and more resilient over time.

Stress is most likely to be harmful when the following conditions are__________: it feels against your will, out of your control and utterly lacking in meaning. If you can __________ any of these conditions — by finding some meaning in it — you can reduce the harmful effects of stress.

Rather than being a sign that something is wrong with your life, feeling stressed can be a( n) __________ of how engaged you are in activities and relationships that are personally meaningful.

One simple mindset reset that can help us face and find the good in the stress in our lives is to view it as a( n) __________to learn and grow. The ability to learn from stress is__________ into the basic biology of the stress response. This is why putting people through practice stress is a key __________ technique for NASA astronauts, emergency responders, elite athletes and others who have to thrive under high levels of stress.

1.
A.contribute toB.agree toC.respond toD.object to
2.
A.beneficialB.distractingC.reliableD.harmful
3.
A.In factB.In contrastC.What’s moreD.After all
4.
A.seekingB.arousingC.requiringD.embracing
5.
A.drainingB.analyzingC.reversingD.denying
6.
A.confusedB.unfortunateC.hopelessD.serious
7.
A.toleranceB.demandC.anxietyD.preference
8.
A.generallyB.seeminglyC.inevitablyD.significantly
9.
A.putting offB.coming up withC.taking care ofD.going through
10.
A.presentB.controversialC.constantD.equal
11.
A.maskB.alterC.enhanceD.trace
12.
A.codeB.originC.monumentD.indicator
13.
A.vacancyB.substituteC.opportunityD.illustration
14.
A.turnedB.builtC.brokenD.divided
15.
A.instrumentalB.conflictingC.intentionalD.training
2022-12-18更新 | 227次组卷 | 4卷引用:03.完形填空(原题版+答案)-2023年上海十六区高三英语一模汇编
22-23高三上·浙江·阶段练习
阅读理解-阅读单选(约360词) | 适中(0.65) |
名校
文章大意:本文是说明文。本文主要介绍血型在日本非常重要,以及日本人对不同血型的观点和看法。

9 . In Japan, you are what your blood type is. A person’s blood type is popularly believed to decide his/her character and personality. Type-A people are generally considered sensitive perfectionists and good team players, but over-anxious. Type Os are curious and generous but stubborn. Type ABs are artistic but mysterious and unpredictable, and type Bs are cheerful but eccentric, individualistic, and selfish. Though lacking scientific evidence, this belief is widely seen in books, magazines, and television shows. Last year, four of Japan’s top 10 best-sellers were about how blood type determines personality, through which readers seemed to be able to discover the definition of their blood type or have their self-image confirmed.

The blood-type belief has been used in unusual ways. The women softball team that won gold for Japan at the Beijing Olympics is reported to have used blood-type theories to customize training for each player. Some kindergartens have adopted teaching methods along blood group lines, and even major companies reportedly make decisions about assignments based on an employee’s blood type. In 1990, Mitsubishi Electronics was reported to have announced the formation of a team composed entirely of AB workers, thanks to “their ability to make plans”.

The belief even affects politics. One former prime minister considered it important enough to reveal in his official profile that he was a type A, while his opposition rival was type B. In 2011, a minister, Ryu Matsumoto, was forced to resign after only a week in office, when a bad-tempered encounter with local officials was televised. In his resignation speech, he blamed his failings on the fact that he was blood type B.

The blood-type craze, considered simply harmless fun by some Japanese, may reveal itself as prejudice and discrimination. In fact, this seems so common that the Japanese now have a term for it: bura-hara, meaning blood-type harassment (骚扰). There are reports of discrimination leading to children being bullied, ending of happy relationships, and loss of job opportunities due to blood type.

1. What’s the main idea of paragraph 1?
A.The books about blood type are popular in Japan.
B.The Japanese attach great importance to blood type.
C.The Japanese confirm their personality totally through blood type.
D.The Japanese think blood type bestsellers are important to their self-image.
2. Which blood type can we infer is the LEAST favored in Japan?
A.Type O.B.Type A.C.Type B.D.Type AB.
3. Why did Ryu Matsumoto resign from office?
A.Because he revealed his rival’s blood type.
B.Because he was seen behaving rudely on TV.
C.Because he was discriminated against by others.
D.Because he blamed his failings on local officials.
4. What is the speaker’s attitude toward the blood-type belief in Japan?
A.Negative.B.Defensive.C.Objective.D.Encouraging.
共计 平均难度:一般