1 . Most forms of conventional advertising — print, radio and broadcast television — have been losing ground to online ads for years; only billboards, dating back to the 1800s, and TV ads are holding their own. Such out-of-home advertising, as it is known, is anticipated to
Billboard owners are also
Such
That is possible because billboard owners claim to be able to
However, the outdoor-ad revolution is not free of
A.shrink | B.grow | C.strand | D.emerge |
A.obtained | B.blocked | C.separated | D.arranged |
A.making progress in | B.getting engaged in | C.becoming part of | D.taking advantage of |
A.value | B.record | C.knowledge | D.intervention |
A.opponents | B.providers | C.learners | D.instructors |
A.adding | B.collecting | C.targeting | D.producing |
A.profiled | B.forbidden | C.cleared | D.launched |
A.marketing | B.evolution | C.location | D.branding |
A.measure | B.wonder | C.notice | D.mount |
A.devoted | B.opposed | C.related | D.exposed |
A.concept-based | B.data-driven | C.customer-driven | D.research-based |
A.stress | B.conflict | C.injury | D.problem |
A.aspects | B.demands | C.criticisms | D.details |
A.address | B.install | C.reflect | D.emphasize |
A.benefits | B.difficulties | C.challenges | D.conditions |
2 . Many questions can be expected in advance and it’s wise to have some well-constructed answers that you can tailor more closely on the day. It’s sensible to have a number of key phrases to use. Remember to always try and make your answers positive.
Q1: Tell me about yourself. (The interviewer is really saying “I want to hear you talk.”)
A1: This is just to get things started, but it is a very common question. Write a script, and practice it so that it sounds natural. Spend a maximum of four minutes describing your qualifications, career history and your range of skills. Emphasize those skills that are relevant to the job on offer.
Q2: What have been your achievements to date? (The interviewer is saying “Are you an achiever?”)
A2: Again, this is a common question, so be prepared. Select an achievement that is experience-related and fairly recent. Identify skills you used in this achievement and say what the results were.
Q3: What do you like about your present job? (The interviewer is really trying to find out whether you will enjoy the things the new job has to offer.)
A3: This is a straightforward question. All you have to make sure is that your ‘likes’ correspond to the skills etc. required for the job on offer. Be positive, describe your job as interesting and diverse, but do not overdo it. After all, you are leaving?
Q4: What are your strengths? (The interviewer simply wants a straightforward answer as to what you are good at.)
A4: This is the one question that you are definitely going to get, so there is no excuse for being unprepared. Concentrate on discussing your main strengths. List three or four explanations of how they could benefit the employer. Strengths to consider include technical proficiency; ability to learn quickly; determination to succeed; positive attitude; your ability to relate to people and achieve a common goal. You may be asked to give examples of the above, so be prepared.
Q5: Tell me about the most difficult situation you’ve had to face and how you handled it.
(The interview is really trying to find out your definition of “difficult” and whether you can show a logical approach to problem solving using your initiative.)
A5: This can be a trap! To avoid it, select a difficult work situation that was not caused by you and which can be quickly explained in a few sentences. Explain how you defined the problem, what the options were, why you selected the one you did and what the outcome was. Always end on a positive note.
1. The passage is mainly intended to ________.A.highlight the importance of looking positive in an interview |
B.give suggestions on how to answer interview questions |
C.provide some sample answers to interview questions |
D.illustrate how to look confident in an interview |
A.talk about what you dislike about it |
B.comment positively on your colleagues |
C.relates it to the job you are applying for |
D.describe how interesting it is as far as possible |
A.Tell me about yourself? |
B.Tell me about your strengths? |
C.What have been your achievements to date? |
D.How did you handle the most difficult situation? |
3 . So many of us are terrible at being terrible. As our children venture off to school, sports, dances and music lessons, we urge them: Just try something, keep practicing, you’re only a beginner. And yet, faced with our own failure, we become less confident, and quit altogether.
Images of perfection fill our social-media feeds, along with advertisements assuring us we wouldn’t be so
What if we’re
“It’s such a
Ms. Rinaldi, whose experience led to a book about what you can learn from failure, recommends asking yourself: “What is it that you’ve always wanted to do or try but were too
Take myself as another example. I started yoga lessons this summer. When I
A.distressing | B.imperfect | C.impressive | D.incredible |
A.fearing | B.confirming | C.hoping | D.indicating |
A.missing out | B.putting up | C.setting in | D.taking off |
A.burden | B.nonsense | C.puzzle | D.relief |
A.disappointment | B.nervousness | C.preference | D.satisfaction |
A.acknowledge | B.offer | C.refuse | D.seek |
A.angry at | B.delighted in | C.embarrassed with | D.patient with |
A.awarding | B.forgiving | C.isolating | D.pushing |
A.afraid | B.annoyed | C.depressed | D.exhausted |
A.accept | B.conceal | C.deny | D.examine |
A.excitement | B.modesty | C.potential | D.pride |
A.apologized to | B.argued with | C.complained to | D.shouted at |
A.abusive | B.amazing | C.annoying | D.attentive |
A.careful | B.hesitant | C.involuntary | D.unsteady |
A.alert | B.fulfilled | C.improved | D.worse |
4 . If you have an investment portfolio (投资组合) of $500,000 or more, get...
About Fisher Investments
Fisher Investments is a money management enterprise serving over 85,000 clients as well as large institutional investors. * We have been managing portfolios through bull and bear markets for over 40 years. Fisher Investments has managed over $169 billion in client investments. *
1. If Mike is considering developing a tax-efficient retirement strategy, which tip can he turn to for reference?
A.Tip #10. | B.Tip #23. | C.Tip #40. | D.Tip #85. |
A.An app. | B.A book. | C.A website. | D.A company. |
A.To give investment advice to anyone planning to retire. |
B.To provide a free guide on retirement planning to everyone. |
C.To seek potential customers who are interested in retirement planning. |
D.To offer a special bonus report on maximizing Social Security benefits for retirement. |
5 . What will you do when you are hungry? Of course, anyone would go and grab something to eat. And then, what determines the
Studies have shown that
A new study suggested that our short-term
This difference suggests that the recall of our previous meal may have a bigger influence on our
These findings agree with the earlier research that suggests our perception of food can sometimes
What does this mean to our eating habits? Although it hardly seems practical to cheat ourselves into eating less, the new findings do highlight the benifit of focusing on our food, avoiding TV and multitasking while eating. The so-called mindful-eating strategies can fight against
A.quality | B.amount | C.nutrient | D.variety |
A.deliciousness | B.hunger | C.nutrition | D.flavor |
A.occasional | B.potential | C.external | D.biological |
A.environment | B.content | C.time | D.ability |
A.habitual | B.purposeful | C.unfocused | D.absorbed |
A.optional | B.visual | C.hidden | D.flexible |
A.vacancy | B.hunger | C.supply | D.memory |
A.in other words | B.as a whole | C.by all means | D.all in all |
A.motive | B.growth | C.appetite | D.health |
A.advocate | B.trick | C.justify | D.enhance |
A.identical | B.alternative | C.dependent | D.separate |
A.label | B.function | C.usage | D.material |
A.wiser | B.healthier | C.happier | D.fuller |
A.distress | B.waste | C.distraction | D.fullness |
A.employing | B.perceiving | C.clarifying | D.assuming |
6 . The Man Who Ate his Boots is a fascinating account of expeditions that went wrong. The book examines the 19th century search for a route to Asia by way of the Northwest Passage through the Arctic Ocean. Author Anthony Brandt describes the many attempts by both land and sea that ended in failure and tragedy, including the 1845 expedition led by Sir John Franklin. Brandt shows how these brave, yet sometimes foolish, explorers could have avoided starvation, frostbite, and even death if they had copied the survival techniques of the local Inuit people. Some of the more surprising details the book reveals include:
IGLOOS The explorers, despite repeatedly watching the Inuit build igloos, insisted on using canvas tents. Tents freeze in sub-zero temperatures and give little protection to anyone inside them. If they had learned to build igloos, the explorers would have been warm even in the worst Arctic weather.
SEALSKIN If the explorers had worn sealskin and furs like the Inuit, they wouldn’t have suffered from the frostbite that was common among them, but rare among the Inuit.
DOG TEAMS Why didn’t the British use dog teams to pull their sleds? Pulling sleds themselves was a tradition among many explorers right into the early 20th century. It cost Scott and his men their lives on their return from the South Pole in 1912.
The British did get something right, however, when Captain Edward Parry grew salad vegetables in boxes on board his ship. It was known that fresh vegetables and fresh meat prevented scurvy (坏血病),although at that time the reason for this (vitamin C) had not been discovered. Parry’s men wouldn’t have been as healthy if they hadn’t eaten the salads.
1. In The Man Who Ate his Boots’ the author mainly ________.A.introduces some foolish explorers |
B.focuses on some unsuccessful expeditions |
C.analyzes the Inuit people’s survival techniques |
D.explores the advances in equipment used for expeditions |
A.They should have learned more about how seals survived in cold water. |
B.They should have set up more canvas tents to keep themselves warm. |
C.They should have helped the Inuit people build igloos. |
D.They should have used dogs to pull the sleds for them. |
A.Edward Parry found a way to prevent scurvy by accident |
B.Edward Parry’s successful voyage was a rare case at that time |
C.Edward Parry was the first captain that grew salad vegetables on board |
D.Edward Parry’s men could have been more healthy if they took vitamin C |
7 . Human beings have somehow managed to engineer the night to receive us by filling it with light. This kind of control is no different from the feat ( 壮 举 ) of damming a river. Its benefits come with
For most human history, the phrase “light pollution” would have
We’ve lit up the night as if it were a(n)
It was once thought that light pollution only affected astronomers, who need to see the night sky in all its glorious clarity. Unlike astronomers, most of us may not need a
In a very real sense, light pollution causes us to
A.consequences | B.achievements | C.agreements | D.circumstances |
A.Randomly-designed | B.Well-designed | C.Poorly-designed | D.Economically-designed |
A.appealed | B.adapted | C.objected | D.amounted |
A.come under criticism | B.made no difference | C.come into effect | D.made no sense |
A.making do with | B.fed up with | C.identifying with | D.overflowing with |
A.visit | B.greet | C.feel | D.smell |
A.independent | B.disconnected | C.unoccupied | D.excluded |
A.exposed | B.captured | C.dismissed | D.frustrated |
A.clear | B.comprehensive | C.traditional | D.critical |
A.Subsequently | B.However | C.Therefore | D.Similarly |
A.Reviewing | B.Embracing | C.Denying | D.Regulating |
A.light | B.rhythm | C.status | D.dawn |
A.emerging from | B.withdrawing from | C.messing with | D.coinciding with |
A.keep track of | B.lose sight of | C.catch hold of | D.let go of |
A.measured | B.neutralized | C.undergone | D.supervised |
8 . If people actually embrace the concept of stress, it can make them stronger, smarter and happier, a Stanford expert says.
One reason why how you think about stress matters is that it changes how you
Choosing to see the upside of stress isn’t about
Stress is most likely to be harmful when the following conditions are
Rather than being a sign that something is wrong with your life, feeling stressed can be a( n)
One simple mindset reset that can help us face and find the good in the stress in our lives is to view it as a( n)
A.contribute to | B.agree to | C.respond to | D.object to |
A.beneficial | B.distracting | C.reliable | D.harmful |
A.In fact | B.In contrast | C.What’s more | D.After all |
A.seeking | B.arousing | C.requiring | D.embracing |
A.draining | B.analyzing | C.reversing | D.denying |
A.confused | B.unfortunate | C.hopeless | D.serious |
A.tolerance | B.demand | C.anxiety | D.preference |
A.generally | B.seemingly | C.inevitably | D.significantly |
A.putting off | B.coming up with | C.taking care of | D.going through |
A.present | B.controversial | C.constant | D.equal |
A.mask | B.alter | C.enhance | D.trace |
A.code | B.origin | C.monument | D.indicator |
A.vacancy | B.substitute | C.opportunity | D.illustration |
A.turned | B.built | C.broken | D.divided |
A.instrumental | B.conflicting | C.intentional | D.training |
9 . In Japan, you are what your blood type is. A person’s blood type is popularly believed to decide his/her character and personality. Type-A people are generally considered sensitive perfectionists and good team players, but over-anxious. Type Os are curious and generous but stubborn. Type ABs are artistic but mysterious and unpredictable, and type Bs are cheerful but eccentric, individualistic, and selfish. Though lacking scientific evidence, this belief is widely seen in books, magazines, and television shows. Last year, four of Japan’s top 10 best-sellers were about how blood type determines personality, through which readers seemed to be able to discover the definition of their blood type or have their self-image confirmed.
The blood-type belief has been used in unusual ways. The women softball team that won gold for Japan at the Beijing Olympics is reported to have used blood-type theories to customize training for each player. Some kindergartens have adopted teaching methods along blood group lines, and even major companies reportedly make decisions about assignments based on an employee’s blood type. In 1990, Mitsubishi Electronics was reported to have announced the formation of a team composed entirely of AB workers, thanks to “their ability to make plans”.
The belief even affects politics. One former prime minister considered it important enough to reveal in his official profile that he was a type A, while his opposition rival was type B. In 2011, a minister, Ryu Matsumoto, was forced to resign after only a week in office, when a bad-tempered encounter with local officials was televised. In his resignation speech, he blamed his failings on the fact that he was blood type B.
The blood-type craze, considered simply harmless fun by some Japanese, may reveal itself as prejudice and discrimination. In fact, this seems so common that the Japanese now have a term for it: bura-hara, meaning blood-type harassment (骚扰). There are reports of discrimination leading to children being bullied, ending of happy relationships, and loss of job opportunities due to blood type.
1. What’s the main idea of paragraph 1?A.The books about blood type are popular in Japan. |
B.The Japanese attach great importance to blood type. |
C.The Japanese confirm their personality totally through blood type. |
D.The Japanese think blood type bestsellers are important to their self-image. |
A.Type O. | B.Type A. | C.Type B. | D.Type AB. |
A.Because he revealed his rival’s blood type. |
B.Because he was seen behaving rudely on TV. |
C.Because he was discriminated against by others. |
D.Because he blamed his failings on local officials. |
A.Negative. | B.Defensive. | C.Objective. | D.Encouraging. |