1 . Thousands of books are published daily, and book advertisements play a crucial role in increasing awareness about those books. But it’s too easy to be tricked into bad “advertising opportunities” and make the wrong decisions. Here are several forms of digital advertising proven to work well.

Facebook advertising: Facebook provides the perfect advertising platform for authors because it allows targeting very specific categories of people. The other advantage is that it’s easy to test. You can start with a budget as low as $5 and gradually increase your monetary (货币的) commitment if your return on investment is positive.

Amazon advertising: Amazon allows you to show ads about your book directly on other book pages and search result pages. Since their main US rollout in 2017, they’ve become the most effective advertising place for authors.

Bookbub advertising: Bookbub rolled out a self-serve ad platform in 2016, which they’ve greatly improved since. It’s a less competitive playing field than Facebook or Amazon, but it does have its features.

Discount/promotion advertising: If you’re running a discount or free promotion on one of your books, you can apply to have it advertised in the newsletters of platforms such as Freebooksy, Bargainbooksy, etc.

Other types of advertising include search advertising, Goodreads advertising, banner ads on websites, etc. These haven’t produced the same effective results for most authors yet, but they could be just as effective (or more) if you write in a certain field.

2 . While screen time is known to affect sleep, new research suggests that interactive (互动的) activities, such as texting friends or playing video games, put off and reduce the time spent asleep to a greater degree than passive (被动的) screen time like watching television, especially for teens.

The team studied the daytime screen-based activities of 475 teenagers using daily surveys. They asked the teens how many hours they had spent that day communicating with friends through social media and how many hours they spent playing video games, surfing the internet and watching television or videos. Finally, the researchers asked if they had joined in any of these activities in the hour before bed.

Next, the team measured their sleep time for one week. The researchers found that the teens spent an average of two hours per day communicating with friends via social media, about 1.3 hours playing video games, less than an hour surfing the internet and about 1.7 hours watching television or videos. For every hour throughout the day that they used screens to communicate with friends, they fell asleep about 11 minutes later averagely. For every hour to play video games, they fell asleep about 9 minutes later. Those who talked, texted or played games in the hour before bed lost the most sleep: about 30 minutes later.

Interestingly, David, lead author of the study, said the team found no obvious relations between passive screen-based activities and sleep. “It could be that passive activities are less mentally exciting than interactive activities,” said Anne, co-author of the study. “It’s a tricky situation,” she said. “These screen tools are really important to everyone nowadays, so it’s hard to put a limit on them, but if you’re really looking out for a teenager’s health and well-being, you might consider limiting the more interactive activities, especially in the hour before bed.”

3 . A powerful earthquake hit Morocco, killing thousands of people and causing huge damage over a large area.

The earthquake struck around 11 pm on Friday night. It was not only one of the most powerful earthquakes ever recorded in Morocco, but also the country’s deadliest earthquake in over 60 years. So far, the earthquake is reported to have killed over 2,900 people. The earthquake was especially precarious as it happened at night, when most people were asleep at home.

The center of the earthquake was in the Atlas Mountains, about 72 kilometers southwest of Marrakesh, a large city popular with tourists in the center of Morocco. Fortunately, many of its modern buildings survived the earthquake. However, the old part of the city, called the Medina, whose buildings are over 1,000 years old, was hit hard, leaving many of those buildings in ruins.

Outside of Marrakesh, the earthquake caused even more damage. In the Atlas Mountains, the earthquake’s center, there were many small villages. Many people in the area lived in simple houses made of mud, a traditional way of building in Morocco. But they’ re not strong enough to survive earthquakes and many of these houses simply fell apart, turning into sand. The Moroccan government has laws requiring buildings to be built more safely, yet these rules were often overlooked.

In larger cities, rescue efforts seemed to be going well. But it took a lot longer for help to reach remote (偏远的) areas in the mountains. That meant the local people in those areas had to deal with the situation on their own. They had to dig through the ruins with their hands, searching for survivors who were trapped. Moreover, many people were sleeping outside, unsure if their houses were safe enough.

More help was on the way. Many outside countries offered teams of experts and emergency supplies. But the government said too many different rescue teams could make the situation more confusing.

4 . As newer, more advanced technologies come out, huge amounts of electronics (电子产品) are thrown away, instead of being reused. These goods often end up in landfills, where the chemicals inside them may be a danger to the environment. Electronics can contain harmful materials. If these materials get into the ground or water, the pollution can cause serious problems. Most electronics require metals. These metals must be mined from the Earth. Often the mining process creates serious pollution.

A group known as Waste Electrical and Electronic Equipment (WEEE) Forum is trying to make people more aware of the problems of e-waste. Recently, the WEEE Forum asked researchers from the United Nations (UN) to study a kind of e-waste that’s often not noticed because people don’t consider the goods to be electronics. The WEEE Forum calls this kind “unable-to-be-seen” e-waste.

The UN study shows that about 1/6 of all e-waste is “unable-to-be-seen”. Though it’s “unable-to-be-seen”, it’s certainly not a small amount. The “unable-to-be-seen” e-waste weighs about 9 billion kilograms. The WEEE Forum says that if this e-waste were put into 40-ton trucks and the trucks were then lined up, the line of trucks would be about 5,630 kilometers long.

The surprising kind leading the “unable-to-be-seen” e-waste group was toys. Worldwide, roughly 7.3 billion electronic toys are thrown away each year. These include goods like car racing sets, electric trains, and musical toys. They also include toys with electronic parts, like dolls that speak or games with electronic timers. In all, toys make up about 35% of “unable-to-be-seen” e-waste. But the problem is far larger than just toys. The report also shows that other everyday goods like home alarms, smoke alarms, power tools, and computer cables (电缆) are also big sources of “unable-to-be-seen” e-waste.

The WEEE Forum is hoping that as more people and governments become aware of e-waste, they will make a much greater effort to make sure electronics get reused.

5 . Why would anyone want to write a poem? One reason to write a poem is to dig from yourself some thought, feeling, comprehension or question that you didn’t know was in you, or in the world. Other forms of writing, such as scientific papers, political analysis and journalism, attempt to record something known. Poetry is a release of something previously unknown.

Poetry opens our eyes and offers increase of reach. We live so often on a lonely island, separated from ourselves and others due to social or personal reasons. To step into a poem is to agree to risk. Writing takes down all protections to see what steps forward. Poetry is a trick of language, in which the writer is both magician and audience. You reach your hand into the hat and surprise yourself with a rabbit or memory, with unusual verbs or rhymes. Poems lead to revolutions of being. Whatever the old order was, a poem will change it.

What we want from art is whatever is missing from the lives we are living and making. Something is always missing, and so art-making is endless.

There is also the matter of connection. You can’t write an image, a metaphor (暗喻), a story, a phrase without approaching the shared world, without recognizing that your supposed solitude (独处) is at every point touching some others. You can’t read a good poem without recognizing your own face in the poet’s experience. It allows us to feel more strongly and accurately what is already present. Then it expands that and expands us.

Does art change anything by its existence or non-existence? I’d argue that art, if it is genuinely art, is a force for the good. That the rearrangement of words can reopen the potential of both inner and outer worlds — I cannot say why I feel this to be true, except that I feel it so when I read good poems.

8 . We live in a town with three beaches. There are two parts less than 10 minutes’ walk from home where neighborhood children gather to play. However, what my children want to do after school is pick up a screen — any screen — and stare at it for hours. They are not alone. Today’s children spend an average of four and a half hours a day looking at screens, split between watching television and using the Internet.

In the past few years, an increasing number of people and organisations have begun coming up with plans to counter this trend. A couple of years ago film-maker David Bond realised that his children, then aged five and three, were attached to screens to the point where he was able to say “chocolate” into his three-year-old son’s ear without getting a response. He realised that something needed to change, and, being a London media type, appointed himself “marketing director from Nature”. He documented his journey as he set about treating nature as a brand to be marketed to young people. The result was Project Wild Thing, a film which charts the birth of the World Network, a group of organisations with the common goal of getting children out into nature.

“Just five more minutes outdoors can make a difference,” David Bond says. “There is a lot of really interesting evidence which seems to be suggesting that if children are inspired up to the age of seven, then being outdoors will be on habit for life.” His own children have got into the habit of playing outside now: “We just send them out into the garden and tell them not to come back in for a while.”

Summer is upon us. There is an amazing world out there, and it needs our children as much as they need it. Let us get them out and let them play.

9 . By day, Robert Titterton is a lawyer. In his spare  time though he goes on stage beside pianist Maria Raspopova — not as a musician but as her page turner. “I’m not a trained musician, but I’ve learnt to read music so I can help Maria in her performance.”

Mr Titterton is chairman of the Omega Ensemble but has been the group’s official page turner for the past four years. His job is to sit beside   the pianist and turn the pages of the score so the musician doesn’t have to break the flow of sound by doing it themselves. He said he became just as nervous as those playing instruments on stage.

“A lot of skills are needed for the job. You have to make sure you don’t turn two pages at once and make sure you find the repeats in the music   when you have to go back to the right spot.” Mr Titterton explained.

Being a page turner requires plenty of practice. Some pieces of music can go for 40 minutes and require up to 50 page turns, including back turns for repeat passages. Silent onstage communication is key, and each pianist has their own style of “nodding” to indicate a page turn which they need to practise with their page turner.

But like all performances, there are moments when things go wrong. “I was turning the page to get ready for the next page, but the draft wind from the turn caused the spare pages to fall off the stand,” Mr Titterton said, “Luckily I was able to catch them and put them back.”

Most page turners are piano students or up-and-coming concert pianists, although Ms Raspopova has once asked her husband to   help her out on stage.

“My husband is the worst page turner,” she laughed. “He’s interested in the music, feeling every note, and I have to say: ‘Turn, turn!’ Robert is the best page turner I’ve had in my entire life.”

10 . Rome can be pricey for travelers, which is why many choose to stay in a hostel (旅社). The hostels in Rome offer a bed in a dorm room for around $25 a night, and for that, you’ll often get to stay in a central location (位置) with security and comfort.

If I had to make just one recommendation for where to stay in Rome, it would be Yellow Hostel. It’s one of the best-rated hostels in the city, and for good reason. It’s affordable, and it’s got a fun atmosphere without being too noisy. As an added bonus, it’s close to the main train station.

If you love social hostels, this is the best hostel for you in Rome. Hostel Alessandro Palace is fun. Staff members hold plenty of bar events for guests like free shots, bar crawls and karaoke. There’s also an area on the rooftop for hanging out with other travelers during the summer.

If you’re looking for cleanliness and a modern hostel, look no further than Youth Station. It offers beautiful furnishings and beds. There are plenty of other benefits, too; it doesn’t charge city tax; it has both air conditioning and a heater for the rooms; it also has free Wi-Fi in every room.

Hotel and Hostel Des Artistes is located just a 10-minute walk from the central city station and it’s close to all of the city’s main attractions. The staff is friendly and helpful, providing you with a map of the city when you arrive, and offering advice if you require some. However, you need to pay 2 euros a day for Wi-Fi.