1 . Thousands of books are published daily, and book advertisements play a crucial role in increasing awareness about those books. But it’s too easy to be tricked into bad “advertising opportunities” and make the wrong decisions. Here are several forms of digital advertising proven to work well.

Facebook advertising: Facebook provides the perfect advertising platform for authors because it allows targeting very specific categories of people. The other advantage is that it’s easy to test. You can start with a budget as low as $5 and gradually increase your monetary (货币的) commitment if your return on investment is positive.

Amazon advertising: Amazon allows you to show ads about your book directly on other book pages and search result pages. Since their main US rollout in 2017, they’ve become the most effective advertising place for authors.

Bookbub advertising: Bookbub rolled out a self-serve ad platform in 2016, which they’ve greatly improved since. It’s a less competitive playing field than Facebook or Amazon, but it does have its features.

Discount/promotion advertising: If you’re running a discount or free promotion on one of your books, you can apply to have it advertised in the newsletters of platforms such as Freebooksy, Bargainbooksy, etc.

Other types of advertising include search advertising, Goodreads advertising, banner ads on websites, etc. These haven’t produced the same effective results for most authors yet, but they could be just as effective (or more) if you write in a certain field.

2 . While screen time is known to affect sleep, new research suggests that interactive (互动的) activities, such as texting friends or playing video games, put off and reduce the time spent asleep to a greater degree than passive (被动的) screen time like watching television, especially for teens.

The team studied the daytime screen-based activities of 475 teenagers using daily surveys. They asked the teens how many hours they had spent that day communicating with friends through social media and how many hours they spent playing video games, surfing the internet and watching television or videos. Finally, the researchers asked if they had joined in any of these activities in the hour before bed.

Next, the team measured their sleep time for one week. The researchers found that the teens spent an average of two hours per day communicating with friends via social media, about 1.3 hours playing video games, less than an hour surfing the internet and about 1.7 hours watching television or videos. For every hour throughout the day that they used screens to communicate with friends, they fell asleep about 11 minutes later averagely. For every hour to play video games, they fell asleep about 9 minutes later. Those who talked, texted or played games in the hour before bed lost the most sleep: about 30 minutes later.

Interestingly, David, lead author of the study, said the team found no obvious relations between passive screen-based activities and sleep. “It could be that passive activities are less mentally exciting than interactive activities,” said Anne, co-author of the study. “It’s a tricky situation,” she said. “These screen tools are really important to everyone nowadays, so it’s hard to put a limit on them, but if you’re really looking out for a teenager’s health and well-being, you might consider limiting the more interactive activities, especially in the hour before bed.”

3 . A powerful earthquake hit Morocco, killing thousands of people and causing huge damage over a large area.

The earthquake struck around 11 pm on Friday night. It was not only one of the most powerful earthquakes ever recorded in Morocco, but also the country’s deadliest earthquake in over 60 years. So far, the earthquake is reported to have killed over 2,900 people. The earthquake was especially precarious as it happened at night, when most people were asleep at home.

The center of the earthquake was in the Atlas Mountains, about 72 kilometers southwest of Marrakesh, a large city popular with tourists in the center of Morocco. Fortunately, many of its modern buildings survived the earthquake. However, the old part of the city, called the Medina, whose buildings are over 1,000 years old, was hit hard, leaving many of those buildings in ruins.

Outside of Marrakesh, the earthquake caused even more damage. In the Atlas Mountains, the earthquake’s center, there were many small villages. Many people in the area lived in simple houses made of mud, a traditional way of building in Morocco. But they’ re not strong enough to survive earthquakes and many of these houses simply fell apart, turning into sand. The Moroccan government has laws requiring buildings to be built more safely, yet these rules were often overlooked.

In larger cities, rescue efforts seemed to be going well. But it took a lot longer for help to reach remote (偏远的) areas in the mountains. That meant the local people in those areas had to deal with the situation on their own. They had to dig through the ruins with their hands, searching for survivors who were trapped. Moreover, many people were sleeping outside, unsure if their houses were safe enough.

More help was on the way. Many outside countries offered teams of experts and emergency supplies. But the government said too many different rescue teams could make the situation more confusing.

4 . As newer, more advanced technologies come out, huge amounts of electronics (电子产品) are thrown away, instead of being reused. These goods often end up in landfills, where the chemicals inside them may be a danger to the environment. Electronics can contain harmful materials. If these materials get into the ground or water, the pollution can cause serious problems. Most electronics require metals. These metals must be mined from the Earth. Often the mining process creates serious pollution.

A group known as Waste Electrical and Electronic Equipment (WEEE) Forum is trying to make people more aware of the problems of e-waste. Recently, the WEEE Forum asked researchers from the United Nations (UN) to study a kind of e-waste that’s often not noticed because people don’t consider the goods to be electronics. The WEEE Forum calls this kind “unable-to-be-seen” e-waste.

The UN study shows that about 1/6 of all e-waste is “unable-to-be-seen”. Though it’s “unable-to-be-seen”, it’s certainly not a small amount. The “unable-to-be-seen” e-waste weighs about 9 billion kilograms. The WEEE Forum says that if this e-waste were put into 40-ton trucks and the trucks were then lined up, the line of trucks would be about 5,630 kilometers long.

The surprising kind leading the “unable-to-be-seen” e-waste group was toys. Worldwide, roughly 7.3 billion electronic toys are thrown away each year. These include goods like car racing sets, electric trains, and musical toys. They also include toys with electronic parts, like dolls that speak or games with electronic timers. In all, toys make up about 35% of “unable-to-be-seen” e-waste. But the problem is far larger than just toys. The report also shows that other everyday goods like home alarms, smoke alarms, power tools, and computer cables (电缆) are also big sources of “unable-to-be-seen” e-waste.

The WEEE Forum is hoping that as more people and governments become aware of e-waste, they will make a much greater effort to make sure electronics get reused.

5 . Patrick, Scheels store’s fishing manager, always helps customers with their angling (垂钓) needs, but one ______ stood out.

One day, a young boy named Xander entered the store with his mother, Brynn. Patrick noticed his eye were filled with ______ about the world of fishing. For nearly half an hour, they ______ their shared passion.

Brynn shared the ______ of Xander’s connection to angling, explaining, “My dad, a fisherman, passed away last year, but Xander never got to go fishing with him. So over the last year, he’s been ______ grandpa, wishing he could go fishing with him.”

______ by Xander’s longing for a connection to his late grandfather, Patrick decided to take action and ______ Xander his first fishing pole. “It was sixty dollars and he bought it with his own money,” Xander said. This ______ gesture brought tears to Brynn’s eyes, and she acknowleged that such acts of kindness aren’t ______ .

However, Patrick’s generosity didn’t ______ here. The 22-year-old fishing enthusiast went a step further by ______ a memorable fishing trip for Xander and his family. To ______ that Xander had an enriching experience, two professional anglers from Scheels ______ him on the trip, offering guidance and teaching him valuable skills.

Patrick’s kindness was ______ a breath of fresh air for Xander and his family, who described the fishing trip as a once-in-a-lifetime ______ . “I felt like it was my due diligence to pass on the good word of fishing,” Patrick said.

8 . We all know reading can teach you facts, and knowing the right thing at the right time helps you be more successful. But is that the whole reason just about every smart, great person you can think of, from Bill Gates to Yu Minhong, credits much of their success to their reading? Of course not.

In fact, beyond simply educating us, books have more benefits (好处). They provide inspiration, guide our decisions, and sometimes even change our lives. Reading a good book can be so amazing that you forget about your troubles for a while. On top of that, reading helps us understand people from different walks of life. It gives us a window into their minds and hearts. Reading has many positive effects on your body as well. Research shows that people who read are less likely to suffer from anxiety. Regular readers also have lower rates of heart disease than those who do not read at all or only watch television. It works better and faster than other methods of relaxation, such as listening to music or drinking hot tea.

Of course, you are reading right now, but sorry, it doesn’t count. The most important benefits come from devoting the time and attention to longer, deeper content. What type of reading is best for the brain? They believe that reading a novel closely to study literature and thinking about its value is an effective exercise in the brain, more effective than just reading for pleasure. Don’t go fooling yourself into considering a look through Facebook as a brain workout.

I use Goodreads to track how many books I read, and try to increase the number every year. If you are inspired to get through more novels this year too, keep an eye on your brain’s performance too, to see if it’s making a difference. I can safely say that you’ll be amazed at the result!

But seriously, have you read any good books lately? Let me know in the comments.