1 . The notion of building brand personality is promoted by Starbucks as a part of company culture to embed meaning in their products and thus attract more customers.
Starbucks literally changed the definition of “a good cup of coffee”. For Starbucks, the brand had three elements: coffee,
Almost all Starbucks stores were corporately owned and controlled. Starbucks prided itself on the “Starbucks Experience”,
The green Starbucks logo is a mermaid that looks like the end of the double image of the sea. It was designed by Terry Heckler, who got the
Starbucks makes the typical American culture gradually broken down into elements of
But the
A.people | B.managers | C.customers | D.clients |
A.assured | B.promised | C.ensured | D.predicted |
A.emergency | B.environment | C.employment | D.customer |
A.consisted of | B.benefited from | C.contributed to | D.headed for |
A.going beyond | B.coming across | C.making up | D.depending on |
A.With regard to | B.In addition to | C.Compared with | D.In terms of |
A.general | B.reasonable | C.legal | D.fascinating |
A.committed | B.alerted | C.subjected | D.required |
A.negotiate | B.perform | C.conceal | D.escape |
A.imagination | B.inspiration | C.patent | D.philosophy |
A.creates | B.cultivates | C.credits | D.conveys |
A.brand | B.logo | C.possession | D.experience |
A.greedily | B.gently | C.persistently | D.indifferently |
A.busy | B.easy | C.miserable | D.energetic |
A.product | B.vision | C.essence | D.importance |
2 . Everyone knows that taxation is necessary in a modern state: without it , it would not be possible to pay the soldiers and policemen who protect us;
In most countries, a direct tax on
And countries with taxation nearly
Probably this last kind of indirect tax, together with a direct tax on incomes which is low for the poor and high for the rich, is the best arrangement.
1.A.nor | B.neither | C.never | D.not |
A.look into | B.look over | C.look after | D.look through |
A.In accordance with | B.By means of | C.With reference to | D.On account of |
A.If | B.When | C.Though | D.As |
A.when | B.how | C.why | D.which |
A.persons | B.sectors | C.communities | D.classes |
A.form | B.way | C.measure | D.method |
A.quicker | B.speedier | C.more | D.larger |
A.periodically | B.almost | C.often | D.always |
A.which | B.who | C.what | D.whom |
A.manner | B.form | C.means | D.way |
A.either | B.also | C.too | D.often |
A.lent | B.saved | C.borrowed | D.collected |
A.alike | B.like | C.as | D.for |
A.heavier | B.fairer | C.finer | D.better |
3 . Eating fast food makes people impatient even when they are not short of time, a new study claims.
Students in the study became
Researchers say that daily exposure to fast food brands could have a subliminal (潜意识的) effect on
Thinking about fast food increases
Student volunteers were quickly shown six logos from fast-food chains — McDonald’s, Burger King, KFC, Subway, Wendy’s and Taco Bell. They could not consciously see what they were but the subliminal effect was
Researcher Chen-Bo Zhong, assistant professor of organizational behaviour at Canada’s Toronto University, said: “Fast food represents a culture of time efficiency and immediate
“We’re finding that the mere exposure to fast food is
A.hungry | B.stressful | C.anxious | D.timid |
A.recognize | B.investigate | C.diagnose | D.recall |
A.motivation | B.appearance | C.emotion | D.behaviour |
A.common | B.unconscious | C.primary | D.temporary |
A.preferences | B.implications | C.ingredients | D.intentions |
A.naturally | B.strikingly | C.fortunately | D.personally |
A.gain | B.proof | C.respond | D.attention |
A.concealed | B.imposed | C.edited | D.marked |
A.separate | B.special | C.expensive | D.original |
A.potential | B.constant | C.intense | D.instant |
A.cultivation | B.resistance | C.satisfaction | D.awareness |
A.in terms of | B.on account of | C.regardless of | D.with respect to |
A.In other words | B.On the contrary | C.For example | D.In addition |
A.promoting | B.assuming | C.insulting | D.assessing |
A.chance | B.sense | C.rush | D.harm |
4 . Artists have long claimed alcohol and other drugs as inspiration for their creativity. But is there really a(n)
The findings raise the question of whether drugs that
If less executive function is linked to more creativity, this may also explain why artists, writers and musicians appear to be more
Whatever the real relationship between drunkenness, addiction and art, the authors
A glass of wine or two, however, may occasionally help.
1.A.attraction | B.reservation | C.connection | D.decoration |
A.strengthening | B.damaging | C.maintaining | D.assessing |
A.block | B.reduce | C.disturb | D.control |
A.remain | B.drop | C.shift | D.increase |
A.However | B.Moreover | C.Instead | D.Therefore |
A.additions | B.responses | C.oppositions | D.contrasts |
A.For example | B.On the contrary | C.As a result | D.On the other hand |
A.conceal | B.executive | C.improve | D.delete |
A.vital | B.likely | C.ideal | D.difficult |
A.attracted | B.contributed | C.responded | D.withdrawn |
A.responsible | B.illegal | C.natural | D.impossible |
A.confusion | B.ambition | C.addiction | D.exhaustion |
A.lower | B.monitor | C.function | D.caution |
A.sacrifice | B.privacy | C.appreciation | D.license |
A.priorities | B.extremes | C.bottom | D.Affection |
5 . Globalization: Good or Bad?
Globalization is defined in many ways .One simple
Improved income?
An argument
However, these sorts of
More imports, more exports
Supporters of free trade point out that there is another direct benefit to be gained from an increase in international trade: exports
Finally, globalization often
Anti-globalists claim that there is a serious problem in this argument for the
A.indication | B.principle | C.definition | D.factor |
A.systems | B.solution | C.crisis | D.growth |
A.in favor of | B.on account of | C.with regard to | D.in honour of |
A.Fortunately | B.Similarly | C.Undoubtedly | D.Unusually |
A.freer | B.greater | C.stronger | D.wealthier |
A.figures | B.descriptions | C.countries | D.benefits |
A.severe | B.slight | C.further | D.general |
A.overtake | B.qualify | C.fight | D.require |
A.two-way | B.all-inclusive | C.official | D.legal |
A.Supporters | B.Advocates | C.Critics | D.Authorities |
A.otherwise | B.nevertheless | C.therefore | D.besides |
A.Global | B.Industrial | C.National | D.Economical |
A.encourages | B.restricts | C.forbids | D.forces |
A.stop | B.continue | C.fail | D.refuse |
A.globalization | B.transformation | C.specialization | D.identification |
The sights, sounds, and smells of the modern marketplace are rarely accidental. More likely, they are tools of an evolving strategy of psychological marketing called “sensory marketing” to create an emotional association to a(n)
By relating to people in a far more
Traditional marketing believes that consumers will systematically consider
In the past, communications with customers were mainly monologues — companies just ‘talked at’ consumers. Then they evolved into dialogues, with customers providing
Based on the implied messages received through five senses, consumers, without noticing it, tend to apply human-like personalities to brands, leading to intimate relationship and, hopefully for the brands, persistent
"Sincere" brands like IBM and Boeing tend to be regarded as conservative and reliable while "exciting" brands like Apple, and Ferrari are as imaginative and
Certainly, with the eyes containing two-thirds of all the
In other words, no aspect of a product design is left to
A.specific | B.qualified | C.average | D.adequate |
A.economic | B.personal | C.artificial | D.mechanic |
A.obvious | B.potential | C.accessible | D.concrete |
A.imaginable | B.objective | C.psychological | D.gradual |
A.alternative | B.reward | C.sample | D.exhibit |
A.compliment | B.fund | C.prospect | D.feedback |
A.temporarily | B.subconsciously | C.occasionally | D.attentively |
A.loyalty | B.philosophy | C.endurance | D.regulation |
A.mild | B.daring | C.steady | D.classic |
A.far-fetched | B.hard-won | C.long-lasting | D.easy-going |
A.individual | B.sensory | C.present | D.general |
A.overall | B.ambitious | C.dramatic | D.additional |
A.chance | B.maintenance | C.progress | D.leadership |
A.accept | B.overlook | C.fit | D.treat |
A.shape | B.punish | C.signify | D.exploit |
7 . The modern Olympic Games, founded in 1896, began as contests between individuals, rather than among nations, with the hope of promoting world peace through sportsmanship. In the beginning, the games were open only to
From the perspective of many athletes,
A slender and imprecise line separates what we call “financial support” from “earning money.” Do athletes “earn money” if they are reimbursed for travel expenses? What if they are paid for time lost at work or if they accept free clothing from a manufacturer or if they teach sports for a living? The runner Eric Liddell was the son of poor missionaries; in 1924 the British Olympic Committee
In 1971 the International Olympic Committee (IOC)
There are those who
A.amateurs | B.professionals | C.men | D.women |
A.survival | B.fame | C.profit | D.pleasure |
A.at all costs | B.by contrast | C.as a result | D.at first |
A.however | B.therefore | C.furthermore | D.instead |
A.punished | B.trained | C.unpaid | D.educated |
A.youngest | B.smartest | C.strongest | D.wealthiest |
A.booked | B.extended | C.financed | D.cancelled |
A.value | B.definition | C.origin | D.use |
A.balance | B.begin | C.change | D.restrict |
A.restored | B.created | C.removed | D.studied |
A.field | B.support | C.organization | D.team |
A.regret | B.investigate | C.explain | D.welcome |
A.displayed | B.carried | C.retain | D.lost |
A.reasonable | B.questionable | C.unbelievable | D.valuable |
A.debate | B.complaint | C.concern | D.inquiry |
8 . Though people have discussed the relationship between science and nature for many years, there is no consensual(统一的) explanation. While some view science as a powerful tool in
Despite the different presentations of the concepts, though time separated the two men, both pieces express a similar view on the relationship between science and nature. Both pieces suggest that nature is
As Commoner’s article suggests, nature only allows science to have limited power and success. Both men believe that complete trust in science is
Commoner’s article clearly represents science as weak and useless, but more importantly, dangerous. It gives evidence to support the suggested dangers
A.building | B.defining | C.showing | D.uncovering |
A.concerns | B.views | C.findings | D.achievements |
A.interests | B.ambitions | C.discoveries | D.thoughts |
A.preventing | B.earning | C.destroying | D.breaking |
A.mysterious | B.powerful | C.fantastic | D.special |
A.prosperity | B.perfection | C.improvement | D.integrity |
A.beliefs | B.experiences | C.actions | D.attempts |
A.disappointing | B.meaningful | C.useless | D.significant |
A.throws | B.expresses | C.holds | D.casts |
A.improper | B.unbelievable | C.dangerous | D.unwise |
A.reforms | B.failures | C.experiments | D.changes |
A.controlled | B.digested | C.shared | D.applied |
A.question | B.doubt | C.hope | D.use |
A.provided | B.supplied | C.associated | D.compared |
A.directly | B.especially | C.definitely | D.necessarily |
9 . Shortly after its opening on the first day of Chinese New Year, The Wandering Earth began to gain momentum. In a little over a week, it made 2.8 billion yuan in the
As a genre (类型), Chinese science fiction has
My parents were the type who tried to steer me in the direction of non-fiction and the classics. They believed that science fiction and fantasy were “unrealistic nonsense” and would
The world is changing. There may very well be a time when Earth is no longer able to
A.outdoor | B.domestic | C.depressed | D.global |
A.achievement | B.compliment | C.surprise | D.priority |
A.embarrassing | B.extreme | C.risky | D.complicate |
A.contributed to | B.taken over | C.made up | D.lagged behind |
A.Personally | B.Obviously | C.Fortunately | D.Hopefully |
A.confidence | B.ambitions | C.suspicions | D.misunderstandings |
A.damage | B.rot | C.form | D.swing |
A.In addition | B.For instance | C.In fact | D.As a result |
A.compound | B.investigation | C.memory | D.appeal |
A.imagined | B.operated | C.restored | D.invented |
A.combination | B.perspective | C.definition | D.consequence |
A.mystery | B.restriction | C.connection | D.reality |
A.protect | B.sustain | C.double | D.estimate |
A.willing | B.thrilled | C.forced | D.allowed |
A.Though | B.If | C.Since | D.Before |
10 . I moved to Chicago ten years ago. As I was new to the area, I had few
The wife and I
She phoned a few weeks later as she
Weeks turned into months and it just became my
Now, ten years later, I
A.friends | B.colleagues | C.neighbors | D.choices |
A.served | B.annoyed | C.met | D.supported |
A.searched | B.fought | C.worked | D.talked |
A.embarrassed | B.curious | C.worried | D.sorry |
A.giving up | B.waiting for | C.paying for | D.turning down |
A.hotel | B.hospital | C.restaurant | D.office |
A.so | B.but | C.though | D.or |
A.ask | B.call | C.help | D.invite |
A.required | B.predicted | C.expected | D.promised |
A.even | B.seldom | C.still | D.sometimes |
A.work | B.school | C.home | D.table |
A.experience | B.company | C.luck | D.trust |
A.risk | B.stress | C.test | D.habit |
A.book | B.picture | C.report | D.sign |
A.sell | B.enjoy | C.cook | D.chew |
A.public | B.family | C.team | D.class |
A.missed | B.followed | C.encouraged | D.visited |
A.leave | B.find | C.have | D.need |
A.live | B.come | C.move | D.drive |
A.nervous | B.amazed | C.thankful | D.disappointed |