Jan Tchamani, an English teacher in Birmingham, UK, suddenly developed a serious illness and had to quit her job. She realised that one of the greatest     1     of the Internet was its ability to remove the     2     that usually exists between people. She was so     3     by the people she met online     4     she decided to start an IT club to teach older people how to use computers and the Internet.

When the project ended in 1980,     1     (被视为一个巨大的成功).     2     (这些国家不仅找到了一条未来发展之路) that did not run over the relics of the past, but they had also learnt that    3     (国家合作是可能的) to build a better tomorrow.

The spirit of the Aswan Dam project is still alive today. Perhaps the best example is shown by UNESCO,     4     (该组织实施了一项计划) that prevents world cultural heritage sites around the world from disappearing. If a problem seems too difficult for a single nation, the global community can sometimes provide a solution.

Dyson has become a byword (代名词) for high-performing products, technology, design, and invention. James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life.

Over a four-year period, James Dyson made 5,127 prototypes of the dual cyclonic vacuum cleaner (双气旋真空吸尘器) that would transform the way houses are cleaned around the world. In d    1     all his resources to developing the technology, he risked it all, but out of many failures and       2     (巨大的) efforts came success. His products — including vacuum cleaners, hairdryers and fans — are not only revolutionary technologies, but design classics.

This was an outcome of his time studying at the Royal College of Art in the 1960s, when he was inspired by some of the most famous and     3     (influence) artists, designers, and inventors of the era.

In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most     4     (杰出的) technology companies in the world. Dyson has always looked to the future, even setting up his own university to help provide the next generation of engineers and designers, for, as he says, “Everything changes all the time, so experience is of little use.”

Whether you are someone who has an idea for a better product or a(n)     5    (ambition) entrepreneur, whether you appreciate great design or just need a page-turning read, Invention: A Life offers you inspiration, hope, and much more.

Based on the     1    (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into     2    (购买) their products or services. A common technique to make an impact is to create a     3    (难忘的)     4    (口号).     5    (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china     6    (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to     7    (被传达)? A slogan which communicates an idea effectively can    8    (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.

Another technique advertisers often employ is to link their company or product to a “    9    (品牌)    10    (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a     11    (品牌大使)? Is the     12    (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.