1 . You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

“I can’t believe it — Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”

They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It’s a golden group. They have a lot of money to spend, but they don’t trust ads.

So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don’t know when a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could _____.

A．get the sweater at a lower price

B．decide on buying the sweater

C．be admired by other shoppers

D．be heard by people around

2. Lorenzo Bertolla is _____.

A．a very popular male singer

B．an advertising agency

C．the brand name of clothes

D．a clothing company in Rome

3. What can we infer from the passage?

A．Traditional advertising will soon disappear in the market.

B．The MTV generation tends to be more easily influenced by all kinds of ads.

C．Undercover marketing will surely be banned soon by the government.

D．That traditional advertising is too direct may lead to its decreasing effectiveness.

4. Which of the following would be the best title for the passage?

A．Two Attractive Shoppers

B．Lorenzo Bertolla Sweaters

C．Undercover Marketing

D．Ways of Advertising

2 . 世界动物保护协会（World Society for the Protection of Animals）正面向全球招募中学生志愿者。假设你是新华中学高三学生李华，有意参加该组织。请根据以下内容要点，用英语给该组织负责人写一封申请信。
内容要点：
★简要自我介绍；
★申请的理由（热爱动物、参加过保护动物的社会实践活动等）；
★你的打算。
注意：
1. 词数100左右。书信格式已经给出，不计入总词数。
2. 可以适当增加细节，以使行文连贯。
3. 请在答题卡上做答。
Dear Sir or Madam,
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours sincerely,
Li Hua

3 . Each Indian（印第安人）was supposed to keep his birth name until he was old enough to earn one for himself．But his playmates（游戏伙伴）would always give him a name of their own．No matter what his parents called him, his childhood friends would use the name they had chosen．Often it was not pleasing, such as Bow Legs or Bad Boy．But sometimes a name fit so well that the youngster found it difficult to shake it off．If he could not earn a better one from a war later, he could be stuck with a name like Bow Legs for the rest of his life.
The Indian earned his real name when he was old enough for his first fight against the enemy．His life name depended on how he acted during this first battle．When he returned from the war, the whole tribe would gather and observe the ceremony in which he would be given his name by the chief．If he had done well, he would get a good name．Otherwise he might be called Crazy Wolf or Man-Afraid-Of-a-Horse．So an Indian’s name told his record or described the kind of man he was.
A man was given many chances to improve his name, however．If in a later battle he was brave in fighting against the enemy, he was given a better name．Some of our great fighters had as many as twelve names—all good and each better than the last.
An Indian’s names belonged to him for the rest of his life．No one else could use them．Even he himself could not give them away because names were assigned by the tribe, not the family．So no man could pass on his name unless the chief and the tribe asked him to do so.
Sometimes an Indian would be asked to give his name to a son who had performed a noticeable deed．I know of only three of four times when this happened．It is the rarest honor for a person—the honor of assuming（承担） his father’s name.
1. An Indian could be given the second name by__________.

A．his father	B．the enemy
C．the chief of the tribe	D．his childhood friends

2. The greatest honor an Indian could earn was____________.

A．a victory in his first battle against the enemy

B．a name given by the chief

C．a ceremony to get his real name

D．the right to use his father’s name

3. If an Indian had more than ten names, it meant that____________.

A．many people in the tribe liked him	B．he was a great fighter
C．he had a lot of friends	D．he had fought in fewer than ten battles

4. Which of the following statements is not true according to the passage?

A．The names given by the playmates of an Indian were usually not pleasant

B．The life name of an Indian was earned in battle

C．An Indian could throw away his birth name when he was old enough to earn one for himself.

D．The Indians themselves were not allowed to give their names away.

4 . What does it mean to cry over a book? “I’m a reader who did not weep,” Ruth Graham, a well-known critic, wrote. “Does this make me heartless? Or does it make me a grown-up?”

Tears have played a surprisingly important part in the history of the novel. Readers have always asked about the role that emotion plays in reading: What does it mean to be deeply moved by a book? Which books are worthy objects of our feelings?

In different times, people answered those questions in different ways. In the early eighteenth century, when the novel was still a new form, crying was a sign of readers’ virtue. “Sentimental” novels, full of touching scenes, gave readers an occasion to exercise their “finer feelings.” Your tear proved that you were likely to feel the suffering of others.

At that time, sentimental novels were hugely popular, but also easy to attack. Tears, after all, had no necessary connection to actual virtue, and they could be not true. As the critic John Mullan points out, by the end of the eighteenth century, the word “sentimental” had acquired a new meaning - “addicted to low emotion” - bringing it closer to the meaning that it has for us today.

In the nineteenth century, the meaning of tears evolved in two different directions. Some writers sought to waken “higher” feelings in their readers: Victorian sentimentalists wrote touching scenes in an effort to inspire social and political reform. However, the “sensation” novel, a different type of Victorian best-seller, showed that tears could be enjoyable in themselves. Sensation novels were the leaders of the modern thriller and mystery. Heavy on secrets, and madness, they were known for creating physical “sensations” in their readers - trembling, a fast beating heart, and tears. But these were tears without moral purpose or effect.

Today’s debate about crying while reading looks back on all of this history. The debate, in fact, is about why books matter to us, and what reading is “for.” Talking about what makes us cry is a way of talking about ourselves.

1. What was people’s attitude towards crying over novels in the early 18th century?

A．Doubtful.

B．Positive.

C．Uncaring.

D．Worried.

2. From the passage we can know that “sensation” novels _________.

A．aimed for social and political reform

B．helped understand others’ suffering

C．consisted of many touching scenes

D．tended to amuse the readers

3. The author presents this text mainly ________.

A．by providing examples

B．by making comparisons

C．by following the order of time

D．by following the order of importance

4. What’s the best title for the text?

A．Sentimental novels & sensation novels

B．Crying while reading through centuries

C．The history of the novel

D．Why books matter to us

5 . Modern humans have a hard time controlling their desire to eat. Often you eat not because you are hungry, but because you are affected by many other things. How much you eat is strongly affected by how much those around you eat. People eating alone eat least. People eating with one other person eat 35 percent more than they do at home. People dining in a party of four eat 75percent more. Eating with overweight friends? You’ll eat more. Is your waitress overweight?You’ll eat more. Wide variety of food? You’ll eat more.
Plates can decide how sweet dessert tastes. If people ate it off a paper plate, they’d say, “This is good.” If they ate it off a fancy silver plate, they would say, “This is the greatest cake I’ve eaten in my entire life.”
Your knowledge about what makes food good or bad also affects how much you eat. You tend to eat more when you think the food is good, and less when you think it is bad. So Grandma’s cookies always taste better than other cookies. “Good food” even has a “health halo(光环) effect”. If we’re eating something healthy, we feel that everything in that meal is healthy. Due to this, people often believe that a cheese cake with a salad has fewer calories (卡路里) than the cheese cake alone. That’s perhaps also why eating organic (有机的) food might turn you into an annoying guy. Your brain may use anything that makes you feel good about your own morality to excuse your immoral behavior .
Food and hunger affect your judgment too. Hungry judges give more serious sentences. Kids who don’t eat breakfast behave worse than kids who eat their breakfast. People who have low blood sugar are more likely than the average person to have trouble concentrating and controlling their unpleasant emotions.
1. What is mentioned as a cause of overeating?

A．Suffering from great loneliness.

B．Being served by a helpful waitress.

C．Being treated to high quality food.

D．Eating with many friends.

2. According to the passage, an annoying person may be one who ______.

A．finds any excuse for eating more

B．is crazy about the quality of plates

C．competes with others in making cookies

D．teaches people to stick to morality

3. According to the passage, people are more likely to make a bad judgment when ______.

A．they don’t feel hungry

B．they aren’t overweight

C．they have low blood sugar

D．they know little about food

4. What would be the best title for the passage?

A．When Can’t We Go on a Diet?

B．What Affects Eating?

C．How to Make Good Food

D．Where to Find Safe Food

6 . Anyone who has worn a cast (石膏) knows that rebuilding muscle strength once the cast is removed can be difficult. Now researchers at the Ohio Musculoskeletal and Neurological Institute (OMNI) at Ohio University have found that the mind is critical in maintaining muscle strength following a long period of not moving and that mental imagination may be key in reducing the associated muscle loss.
Strength is controlled by a number of factors----the most studied by far is skeletal muscle. However, the nervous system is also an important, though not fully understood, determining factor of strength and weakness.
Brian C. Clark and colleagues set out to test how the system functions in strength development. They designed an experiment to measure changes in wrist (腕) muscle strength in three groups of healthy adults. Twenty-nine subjects wore a hard cast that extended from just below the elbow (肘) past the fingers, effectively preventing the hand and wrist from moving, for four weeks. Fifteen subjects who did not wear casts served as the control group.
Of the 29 people wearing a hard cast, half were asked to regularly perform an exercise, imagining they were strongly contracting their wrist for five seconds and then resting for five seconds. This was repeated four times in a row followed by a one-minute break for a total of 13 rounds per session and five sessions per week. The other half performed no imagination exercises.
At the end of the four-week experiment, both groups who wore casts had lost strength in their unmoving limbs (肢体) when compared to the control group. But the group that performed imagination exercises lost 50% less strength than the non-imagination group. The nervous system’s ability to fully make the muscle recover also returned more quickly in the imagination group compared to the non-imagination group.
1. What does the underlined word “critical” mean in the first paragraph?

A．Serious.	B．Disapproving.
C．Significant.	D．Criticizing.

2. Which of the following statements is NOT true according to the passage?

A．Scientists have partly understood the nervous system.

B．Whoever has worn a cast for long may have difficulty in muscle recovery.

C．Scientists have already spent a lot of time in studying skeletal muscle.

D．The number of the subjects in the experiment was 29 in all.

3. What can we learn from the experiment?

A．The control group lost 50% less strength than the non-imagination group.

B．The imagination group lost more strength than the non-imagination group.

C．The control group wore casts but didn’t perform the imagination exercise.

D．The speed of non-imagination group’s muscle recovery was slower.

4. Where can you most probably find the passage?

A．In a science magazine.	B．In a storybook.
C．In a textbook .	D．In a book review.

7 . Monthly Talks at London Canal Museum

Our monthly talks start at 19:30 on the first Thursday of each month except August. Admission is at normal charges and you don’t need to book. They end around 21:00.

November 7th

The Canal Pioneers, by Chris Lewis. James Brindley is recognized as one of the leading early canal engineers. He was also a major player in training others in the art of canal planning and building. Chris Lewis will explain how Brindley made such a positive contribution to the education of that group of early “civil engineers”.

December 5th

Ice for the Metropolis, by Malcolm Tucker. Well before the arrival of freezers, there was a demand for ice for food preservation and catering, Malcolm will explain the history of importing natural ice and the technology of building ice wells, and how London’s ice trade grew.

February 6th

An Update on the Cotsword Canals, by Liz Payne. The Stroudwater Canal is moving towards reopening. The Thames and Severn Canal will take a little longer. We will have a report on the present state of play.

March 6th

Eyots and Aits-Thames Islands, by Miranda Vickers. The Thames had many islands. Miranda has undertaken a review of all of them. She will tell us about those of greatest interest.

Online bookings:www.canalmuseum.org.uk/book

More into:www.canalmuseum.org.uk/whatson

London Canal Museum

12-13 New Wharf Road, London NI 9RT

www.canalmuseum.org.uk   www.canalmuseum.mobi

Tel:020 77130836

1. When is the talk on James Brindley?

A．February 6th.	B．December 5th.
C．November 7th.	D．March 6th.

2. What is the topic of the talk in February?

A．The Canal Pioneers.	B．An Update on the Cotsword Canals
C．Eyots and Aits-Thames Islands	D．Ice for the Metropolis

3. Who will give the talk on the islands in the Thames.

A．Miranda Vickers	B．Malcolm Tucker
C．Chris Lewis	D．Liz Payne

8 . 语法填空
阅读下面材料，在空白处填入适当的内容（不多于3个单词）或括号内单词的正确形式。
Over years，I've been teaching children about a simple    1    powerful concept--the ant philosophy．They have an amazing four—part philosophy．First, ants never quit．They’ll climb over；they’ll climb under，and they’ll climb around．They keep looking for another way．What a neat(了不起的)philosophy it is to never quit    2    (look) for a way to get     3    you are supposed to go ! Second, ants think about winter and summer．That’s     4    important attitude．You can’t be    5    naive(幼稚的) as to think summer will last forever．People who have a little experience are clear about this．So ants are gathering their winter food in the middle of summer．It’s important to be realistic．You have got to think about rocks as you enjoy the sand and sun．Think ahead．The third part is that ants think about summer all winter．During the winter，they remind    6    ,“This won’t last long；we’11 soon be out of here．”And     7    the first warm day，the ants are out．If it    8    (turn)cold again, they will dive back down. But they come out again if it is warm．They can’t wait    9    (get)out．Last，how much will an ant gather during the summer to prepare for the winter? All that it     10    (possible)can．What a great philosophy to have－the ant philosophy: never give up, look ahead, stay positive and do all you can．

9 . Have you ever thought of taking a train and having an adventure(奇遇)？Riding the train can be a real adventure. That is how I feel every time I take Amtrak. I often take a four－hour trip to visit my children. Every time I take this trip I never know what will happen.
Last week when I was on the train and over an hour into the train ride，there was a man sitting by himself in the back of the train carrying on a mobile phone conversation－in another language. It was loud and disturbed most of the people on the train. I think it was annoying.
Fortunately I sat next to a wonderful old lady who was taking a two－day trip by train. She said her two daughters were distraught at the thought of her driving for three days to reach her home，although she had no trouble driving. The train ride was the only choice for her. She loved to look out of the window and watch the world go by on the train.
She was fun to talk to and asked me when my children started being parents. That is a very good question. Both of us are old and have children. She asked that same question from time to time.
There are always many people on the train from all walks of life，different countries，and many   languages. Riding the train is a great way to increase your knowledge and take in all kinds of cultures. If you get hungry，you can buy food in the food car at any time. If you need to use the restroom there is always one available.
It sure beats driving the car，which has to stop for food and restrooms. And it is better than taking the bus.
1. According to the passage，the purpose of the author’s train ride was .

A．to do business	B．to see her children
C．to visit places of interest	D．to see her old friends

2. Which of the following is the closest in meaning to the underlined word “distraught” in Paragraph 3?

A．Disappointed.

B．Satisfied.

C．Worried.

D．Pleased.

3. Which of the following is TRUE about the old lady sitting next to the author?

A．She is too old to drive now.

B．She does not like to take trains.

C．Although she is old，she has a good memory.

D．Her daughters live far away from her home.

4. What is the best title for this passage?

A．Train ride－a cultural experience	B．A painful experience on the train
C．The history of Amtrak	D．A wonderful lady