(1). 阐明写信事由；
(2). 向其简单介绍两种传统文化并征求建议；
(3). 表达感谢。
注意：(1). 词数 100 左右； (2). 可以适当增加细节，以使行文连贯。
参考词汇：书法 calligraphy 茶文化 tea culture 京剧 Peking Opera
中华武术 Chinese martial arts
Dear Chris,
How is it going?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________（1）简要介绍推荐作品（如《劝学》、《师说》、《出师表》等……）；
（2）说明推荐理由；
（3）鼓励继续学习。
注意：
（1）词数不少于100；
（2）可适当加入细节，使内容充实、行文连贯；
（3）开头和结尾已给出，不计入总词数。
参考词汇：
《劝学》 Encouraging Learning
《师说》 On teachers
《出师表》 Memorial to the King before Setting off
Dear Chris,
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours,
Li Jin
内容要点：
1. 表示欢迎：
2. 介绍元宵节（至少包括两点）；
3. 邀请他们参加元宵节活动。
注意：
1. 词数不少于100；
2. 可适当增加细节，以使行文连贯。
参考词汇：
元宵节The Lantern Festival
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
注意：
1. 词数不少于120；
2. 短文应结构清晰，语言通顺，表达准确；
3. 可以适当添加细节，以使行文连贯。
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
5 . If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States that Pepsi translated its slogan literally for its international campaign. As it turned out, the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave (坟墓)” and telling the Chinese that “Pepsi brings your ancestors back from the grave.”
A picture’s worth a thousand words
Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it for many people there can’t read.
Twist of fate
Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country feet are considered unclean and Muslims felt the company was offending God’s name by having people walk on it.
1. From the text we learned that _________.| A．Chevy Nova was a hit in Latin America |
| B．General Motors did the best market research of all companies |
| C．Pepsi still sold well in China owing to the translation problems |
| D．the “Come alive with Pepsi” campaign worked well in the US |
| A．The picture on the jar | B．A translation problem |
| C．Cultural factor | D．Religious factor |
| A．They are not designed attractively |
| B．Their advertisements are not persuasive |
| C．A signature looking like the word Allah was in the shoes |
| D．Problem for Thorn McAn was the company’s name |
| A．Lessons from some large corporations. | B．How to make use of advertisements |
| C．The importance of market research | D．The importance of packaging |
| A．product advertisers | B．market researchers |
| C．managers of Sales Department | D．businesses to promote products abroad |
Peking opera, known as China’s national opera, is a combination of music, dance and art and is widely regarded as a full expression of Chinese culture. Today, this art form is facing the danger of extinction as the younger generation is mostly interested in pop culture.
A Peking opera project for primary and secondary schools was launched by China’s Ministry of Education. But it has met with a cold reaction from the public. More than half of the 1, 000 respondents from ten big cities expressed doubts about the practical meaning of the project in the survey conducted by the Social Survey Institute of China.
The project plans to add 15 Peking opera pieces into music courses in 200 schools in ten provinces. The pilot programs will last from March to July next year. At present, teaching materials and video tapes are still in production, China News Service reported. The Ministry of Education hopes that the promotional course can help students better appreciate Chinese culture and cultivate a love for the mother country.
The surveyed people do recognize Peking opera as a comprehensive (综合性的) art form and a representative of the traditional culture. They also understand the purpose of the educational project. However, they wonder whether it is necessary for every student to learn to sing Peking opera, when they are already stressed from endless exams. In fact, most music teachers themselves know little about this ancient art form, and thus are not confident in arousing (激起) students’ Interest in its slow pace and abstruse (深奥的) lyrics.
1. What’s Peking opera widely regarded as? (No more than 10 words)2. What does the underlined word “extinction” in Paragraph I mean? (No more than 3 words)
3. Why did China’s Ministry of Education launch a Peking opera project for primary and secondary schools? (No more than 20 words)
4. Why are most music teachers not confident in teaching Peking opera pieces? (No more than 10 words)
5. What do you think of the Peking opera project for schools? (No more than 20 words)
1. What do kids bring to school on Bubble Gum Day?
| A．50 cents. | B．Old toys. | C．Some snacks. |
| A．A teacher. | B．A writer. | C．A bookseller. |
| A．Community groups. | B．Schools. | C．Businesses. |
| A．To raise money for a charity. |
| B．To encourage kids to sell things. |
| C．To develop children’s creativity. |
8 . Nowadays, it is common to see people wearing Hanfu, the traditional clothing of the Han ethnic group, at parks and attractions. More and more people are falling in love with Hanfu culture. The development of Hanfu culture has witnessed (见证) numerous changes in recent years and is taking on various forms.
Zhang Xiaomin has been a fan of Hanfu for five years now. Thanks to the popularity of social media, she can easily learn the latest trends and knowledge about Hanfu online now. “People used to only collect or appreciate Hanfu privately,” Zhang said. “But now it has moved to the mass market.” In the past, many people had the misunderstanding that “Han” refers to the Han Dynasty. Now more people are knowledgeable about Hanfu, and even expert in distinguishing (区分) the differences in Hanfu from different dynasties.
Miss Tang has also noticed a similar change. “Fans have become particular about the design and style of Hanfu,” Miss Tang said. “For advanced hobbyists, those seemingly fairy-like Hanfu dresses are not enough, since this style has been adapted to meet the tastes of the masses. They care more about how original Hanfu style are, like Quju (曲裾) and Mamianqun or ‘horse-face skirts’, which look more serious and complicated.”
The development of Hanfu has also triggered (引发) different events. You Gancheng has been in Hanfu circles for 13 years. “The Hanfu festival that a museum held in April offered many interesting activities like lectures, ceremonies, concerts and fairs,” she said. “Hanfu culture weeks, festivals and academic forums all provide platforms for fans to communicate.”
The rise of Hanfu culture also means the birth of an emerging business. Miss Cang has been running a Hanfu store for four years. The store provides Hanfu rental and photography services. “Many international schools now come to us for Hanfu events on traditional holidays,” Miss Cang said. Her store also actively participates in Hanfu festivals. “We often run a stand in Hanfu fairs, selling and displaying Hanfu we’ve designed. Sometimes we even provide Hanfu as prizes for competitions,” she said.
1. In recent years, the people who are interested in Hanfu ________.| A．are now focusing on the Han Dynasty style |
| B．have gained a deeper understanding of Hanfu |
| C．tend to collect or admire Hanfu privately |
| D．are exploring the regional diversity of Hanfu |
| A．Its fairy-like design. | B．Its historical accuracy. |
| C．Its modern adaptations. | D．Its practicality for everyday wear. |
| A．To give an example of a successful Hanfu store. |
| B．To show the increasing popularity of Hanfu culture. |
| C．To illustrate the impact of Hanfu culture on business. |
| D．To stress the role of Hanfu stores in promoting Hanfu. |
| A．The development of Hanfu culture. |
| B．The significance of Hanfu in Chinese society. |
| C．The growing interest in Hanfu around China. |
| D．The different types of Hanfu events and festivals. |
9 . 假设你是晨光中学的学生李津，通过交换生项目在英国某中学就读，校方为加强中英文化交流，将举办“中国工坊” 活动。该活动主题涉及中华美食、中国传统手工艺、中国书法和绘画，拟招募学生现场教授相关技能。请按照以下提示，写一封申请信：
(1)申请参加本次活动；
(2)阐述你对本次文化交流活动意义的理解；
(3)结合个人兴趣和特长，说明拟教授何种技能，并阐述原因。
参考词汇：中国工坊 Chinese Workshop
中华美食 Chinese cuisine
手工艺 handicraft
书法 calligraphy
注意：
(1)词数不少于100；
(2)可适当加入细节，使内容充实、行文连贯；
(3)开头和结尾已给出，不计入总词数。
Dear Sir/Madam,
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Sincerely yours,
Li Jin
10 . Culture is a way to bring harmony to society via exchange of knowledge and thoughts, and also the respect of others’ belief and cultural heritage. Before I came to China to study business, my only information about the country was what I had read in our school books, TV shows on Pakistan national TV, and Chinese movies.
But once I arrived in China, my view changed. China has made great leaps in development, keeping a strong link to their ancestors’ heritage, hard work and courage. The announcement of the Belt and Road Initiative (倡议) (BRI) by President Xi Jinping in 2013 has provided trade opportunities for participating countries, and can also be a meeting place for the exchange of ideas, thoughts, knowledge and culture.
Being a combination of diverse cultural and traditional systems, the BRI promotes harmony, and through the heritage of the Silk Road, these diversified cultures can treat one another with respect and exist together peacefully. China can play a leading role to maximize identity, cohesion (凝聚力) and creativity of the diverse cultures, nations and people to combine resources along the belt and road and ensure all the countries involved receive mutual (相互的) benefit.
International students coming to China and Chinese students going abroad for studies are cultural ambassadors. They learn the language, local customs, arts and exchange thoughts. The BRI is a chance for the Chinese dream to become reality. China has a lot to share with the BRI countries. China has a rising number of Chinese language learners around the world. Confucius Institutes are non-profit public institutions affiliated with the Chinese Ministry of Education whose stated aim is to promote Chinese language and culture, support local Chinese teaching internationally and facilitate cultural exchanges. As of 2014, there were over 480 Confucius Institutes in dozens of countries on six continents. The Ministry of Education estimates 100 million people overseas are learning Chinese, and the program is expanding rapidly and aims to establish 1, 000 Confucius Institutes by 2020. These institutes are playing an important role for local students to learn Chinese, meaning more job opportunities for BRI projects.
Since ancient times, the Silk Road culture has supported diversity. Accordingly, China needs to maintain relationships with the countries of the ancient Silk Road civilization.
A discussion meeting on how to better carry out the BRI Cultural Development Action Plan was held in Beijing by the Ministry of Culture and Tourism. Through cooperation and exchanges between countries, the BRI can revitalize (振兴) traditional Silk Road culture by opening up overseas markets, introducing advanced ideas to every participating country.
1. The change in the author’s understanding of China corresponds with the saying, “__________”.| A．Seeing is believing. |
| B．Actions speak louder than words. |
| C．One is never too old to learn. |
| D．There is no royal road to learning. |
| A．will remove cultural barriers |
| B．may achieve a win-win result |
| C．will join hands in resource protection |
| D．may keep peace with other countries |
| A．To acquire more knowledge about China today. |
| B．To communicate with Chinese-speaking people. |
| C．To gain benefit from the Belt and Road Initiative. |
| D．To serve as cultural ambassadors in BRI countries. |
| A．need to restore their ancient civilization via the BRI |
| B．have a long tradition of respecting different countries |
| C．will spread their traditional culture to other countries |
| D．are eager to exchange advanced ideas with each other |
| A．it’s a non-profit public institution affiliated by the Chinese Ministry of Education |
| B．it can promote Chinese language and culture |
| C．it supports local Chinese teaching internationally and facilitate cultural exchanges |
| D．it supplies more job opportunities for BRI projects |
