2 . Taylor Swift gained another great honor this year—the first­ever Taylor Swift Award—at the 64th yearly BMI Pop Awards.

Held at the Beverly Wilshire Hotel in Beverly Hills, California, the ceremony honored the writers and publishers of the most­performed pop songs during the past year. The Taylor Swift Award was a recognition(认可) of both Swift’s musical influence and creative gift.

In her acceptance speech, Swift said that she was happy to get the award named after her. “It is really a relief that BMI decided to give me the Taylor Swift Award, because if they had chosen somebody else to give it to, I’d be kind of angry about it,” the singer joked.

This eponymous(同名的) award marked only the second time in BMI’s history that the organization has presented an award in an artist’s name. Michael Jackson, a legendary(传奇的) artist, was the first to get that honor in 1990.

“Taylor Swift is one of the most popular singers in the US. She has shown pop culture through her songs,” said Barbara Cane, BMI’s Vice President of Writer/Publisher Relations. “She has had a deep influence, not only musically, but also through her personal belief and commitment to create a standard that values and respects music for everyone. We felt it suitable to award Taylor an honor that is as special as she is.”

Taylor also claimed four of the year’s most­performed songs to earn the honor of Pop Songwriter of the Year.

5 . Liu Jichen, 23, a student from Tsinghua University, has developed a WeChat mini-program called “Clear Your Plate”. After a meal, users can open the mini-program and take a picture of their empty plates. Once the image is recognized by the AI(Artificial Intelligence), students can collect points and use them to buy gifts or purchase charity meals to children in impoverished(贫困的) rural areas.

Liu and his team, together with other organizations, launched the “Clear Your Plate” campaign in November for the third year. It has swept over 1,017 universities across the country. The one-month campaign attracted almost 1.6 million participants and collectively reduced food waste by 862 tons and carbon emissions(碳排放) by 3,337 tons.

“Technological innovation is a good way to reduce food waste,” Liu thought. He organized a team of 20 members to work on the project at the end of 2017. To solve the AI’s problem of identifying photos of empty plates, the team spent half a year collecting over 100,000 samples in canteens and restaurants. In 2018, the mini-program was officially put into operation on Oct 16, World Food Day. They then launched a campaign later that year.

“There were so many unknowns in research and development. For our team members, the biggest challenge was whether we were confident enough to complete it,” Liu said. They not only achieved their goal, but now, the mini-program has more than 5 million registered users, according to Liu. “We hope our efforts can start a new trend among the younger generation by encouraging them to cherish(珍惜) their food and develop the habit of thrift(节约),” Liu added.

6 . School diversity inclusion and representation is significant in education.     1    Ethnicity, cultural differences, racial differences, and more are all important to talk about as part of a student’s education.

There are many specific reasons why diversity is key in the classroom and schools, including: Diversity brings new perspectives into a classroom. Students of different genders, races, backgrounds, etc. bring various thoughts into a classroom.     2    It can add well-rounded views and enables students to learn more from each other. It will allow students to see things in a new light. From elementary to high school, new perspectives are important to learn at any age.

    3    Schools that are more diverse see no difference in test scores from schools that are less diverse. However, there is also research that shows diverse groups are better able to solve problems and work more effectively. Diverse schools also see students who are more empathetic, allowing everyone to feel more safe and confident in their learning environment. No matter what age, elementary or high school, introduction to culture and racial differences can have great positive impacts on students.

More classroom diversity prepares students for their future. The world around us is increasingly culturally diverse. It’s extremely likely that students will be working in a field that is incredibly diverse, and classroom diversity can help prepare students for that future. It increases their cultural awareness in a classroom setting, helping set them up for success in their future.     4    

8 . Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years. Nearly a decade ago it was predicted that viewers of Friends, a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston’s with a few taps on their remote control. “It’s been the year of interactive television advertising for the last ten or twelve years,” says Colin Dixon of a digital-media consultancy.

So the news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some skepticism.     1     Cablevision 8 hopes to allow customers to buy things with their remote controls early next year.

Television advertising could do with a boost. Spending fell by 10% in the first half of the year.     2     Some are turning to the Internet, which is cheaper and offers concrete measurements like click-through rates — especially important at a time when marketing budgets are tight. With the launch of interactive advertising, “many of the dollars that went to the Internet will come back to the TV,” says David Kline of Cablevision. Or so the industry hopes.

In theory, interactive advertising can engage viewers in a way that 30-second spots do not. Unilever recently ran an interactive campaign for its Axe deodorant (除臭剂), which kept viewers engaged for more than three minutes on average.

    3     Magna, an advertising agency, reckons it will be worth about $138 million this year. That falls far short of the billions of dollars people once expected it to generate. But DirecTV, Comcast and Time Warner Cable have all invested in it. A new effort led by Canoe Ventures, a coalition of leading cable providers, aims to make interactive advertising available across America later this year. BrightLine iTV, which designs and sells interactive ads, says interest has surged: it expects its revenues almost to triple this year. BSkyB, Britain’s biggest satellite-television service, already provides 9 million customers with interactive ads.

    4     Click-through rates have been high so far (around 3%—4%, compared with less than 0.3% online), but that may be a result of the novelty. Interactive ads and viewers might not go well together.

10 . You may never know why. The email will arrive and reasons offered for your rejection might be the real ones—or not. Companies do not always like to admit that they have been scrolling through your information posted on your social media sites. Yet many, particularly the big ones, are doing just that. And in increasing numbers, they are acting on what they find when deciding whom to hire and whom to pass over.

Even before the pandemic, online checks on applicants were common. Research in 2017 found that 28% of large companies had turned down applicants after carrying out such checks. Reed Screening, a large agency doing this work, was asked to run over a third more social-media checks in December 2021 than a year earlier. And in 2022, the UK government gave the practice approval when the Department for Education said schools and colleges “should consider carrying out an online search (including social media) as part of their due diligence (尽职调查)”.

The way screening works is simple. Any “problematic” behaviour will be marked with a red flag. There are laws governing such online screening. David Erdos, Co-Director of the Centre for Intellectual Property and Information Law at the University of Cambridge, says that companies are supposed to warn candidates before screening their social media and tell them that they have the right to refuse consent (同意). Some companies follow these rules, but others may not. As for the right to refuse, it is hardly practicable. “Who on earth is going to be that person who says ‘Hang on a minute — I’m not happy about that’?” says Mr Erdos. “That itself is likely to be a red flag.”

All agree that the spread of online screening is alarming, as it is so unforgiving. People may be unable ever to be free of their online past, says Mr Erdos. Some footballers recently were punished for comments made almost a decade ago when they were but teenagers, as they have found to their cost.

Those within the industry think laws should be tightened, with punishment for illegal acts. In the meantime, caution (谨慎) is advisable. In talks with university students, Keith Rosser, director of Reed Screening warns them what companies will do to their social media when they apply for jobs. They are “universally terrified”, he says. And rightly.