A.in place of | B.in favour of | C.in charge of | D.in honor of |
A.taught | B.having taught | C.teaching | D.being taught |
A.When | B.After | C.Whenever | D.Before |
A.When | B.Where | C.What | D.Why |
Advertising is all around us and it seems to have become an unavoidable part of our life. Digital marketing experts estimate that most Americans may be exposed to around 4, 000 to 10, 000 advertisements a day.
You may think you will never fall for an ad and be persuaded to buy something, but read the article first before you decide!
While direct hard-sell ads might be easy to detect — such as those for products endorsed (宣传) by celebrities — soft-sell ads may be more difficult to spot. One such method advertisers use is to make customers believe there is an immediate need to buy the product using words or phrases such as hurry, act now, last chance, now or never.
These are not the only methods, of course. Other methods include giving away samples and sponsorship of events, In fact, there are many methods which work for different products in different places. Gillian Greene, Creative Director of Cheesy Bee, an advertising agency in London, confirms this, stating their adverts are tailor-made (特制的) according to the situation.
Not all ads are directed towards the end customer. Advertising agencies will make adverts with the investors (投资人) and shop owners in mind. An impressive and expensive ad may signal to the investors that the ad agency is successful and they may then be encouraged to invest in it. Similarly, shop owners are more likely to stock (囤积) well-advertised products because they know customers are more likely to buy them. In this way, ads can help sell products even when they are not directed at the customer. Ads work in all stages of a business and, perhaps, that is the success of advertising.
1. What is the author’s purpose in using two sets of numbers in Para. 1? (No more than 15words)2. What is the meaning of the underlined words in Para. 2? (no more than 3 words)
3. How does a soft-sell advertising work according to Para. 3? (No more than 15 words)
4. What is the article mainly about? (No more than 10 words)
5. Do you think advertising is necessary? And why? (No more than 20 words)
6 . The Programme for International Student Assessment (PISA) is a worldwide study of 15-year-old school pupils’ scholastic (学业的) performance in mathematics, science, and reading undertaken by the OECD (经济合作与发展组织). A closer look at the reading tests, shows the interesting fact that girls are outperforming boys in reading and that this is associated with girls’ greater enjoyment of reading.
One key area which has a major impact on reading performance, is reading for enjoyment rather than simply for study or school work purposes. Interestingly, the PISA study found that in all countries assessed (apart from South Korea), girls read for enjoyment more than boys. The study found that in all the countries assessed, just over half of boys (52%), but almost three-quarters of girls (73%) said that they read for enjoyment which may come as a surprise to many.
In countries such as Estonia and the Netherlands, the difference between boys and girls was most significant, where they found a 30% gap or more between the genders. Additionally in places such as Austria and Liechtenstein, very low levels of boys expressed interest in reading (40% or less), which are worrying statistics.
However, not all countries had such an obvious trend. In places like Japan, boys and girls read for enjoyment at an almost identical level, with 54% of boys and 58% of girls reporting that they enjoy reading. And there were a few countries and regions that scored very highly in boys reading enjoyment, for example in Albania, Indonesia and Shanghai in China where at least 80% of boys enjoy reading. Although these positive numbers are matched and passed by girls who reported an even higher level of reading enjoyment (90% or higher).
An interesting area which the PISA study looked at was the types of literature that both girls and boys generally enjoy. There were clear differences in the choices boys and girls make when deciding on what to read. Boys were found to enjoy reading magazines, newspapers and comic books more than girls. Girls were found to be twice as likely to enjoy works of fiction than boys.
Countries need to think about ways to inspire interest for boys in reading and ensure that they are exposed to a wide variety of different types of literature from a young age. Given that in OECD countries two in three boys only read newspapers for pleasure proves that there is work to be done.
1. What does the underlined word “outperforming” in Paragraph 1 probably mean?A.Performing worse than. | B.Performing better than. |
C.Being more profitable than. | D.Being the same as. |
A.In more than half of the countries surveyed, most boys read for pleasure. |
B.In all countries assessed, over 70% girls read for study and schoolwork. |
C.In all countries assessed, boys read for pleasure more than girls. |
D.Enjoyment of reading is one of the main factors affecting reading performance. |
A.In some countries 30% more girls read for pleasure than boys do. |
B.In Austria, 40% more girls than boys are interested in reading. |
C.More than half of the boys and girls in Japan have no interest in reading. |
D.More boys than girls like reading in Shanghai. |
A.Positive. | B.Disappointed. | C.Worried. | D.Admiring. |
A.PISA — A Worldwide Study Programme |
B.Do Girls Read More Than Boys? |
C.Do Boys and Girls Have Different Reading Habits? |
D.Reading Strategies for Boys and Girls |
7 . Twenty years ago, the idea of sharing our lives so openly with the world was unheard of. However, for young people today it is considered completely normal to share pictures of their lives and interact online every day. Fans of social media point out that the world has never been so connected as it has allowed people to make friends, learn about the world and celebrate life.
However, many people have concerns about the effects of this new way of living particularly around the amount and type of information that is shared so openly. Now researchers have found that too much time on social media may indeed have some negative effects. They measured people’s attitudes and feelings before and after browsing(浏览) social media sites. They found that the more time people spent on social media, the more unhappy they became.
There are a number of reasons for this. When browsing social media, people often see photographs and stories showing beautiful holidays, fun parties and fashionable clothes. People rarely post negative stories or bad pictures, so it can be misleading. For those looking at these pictures and comparing them to their own lives, they can end up feeling sad and depressed. They might think their lives are worse in comparison. Even for those people who post positive stories and pictures, they too can feel stressed and worried. The number of “likes” and comments on their posts can make them anxious about their popularity. Of course, there is also the problem of “cyber bullying(网络欺凌)” where people become victims of bullying online when others make negative or cruel comments about them.
The reality is that social media is a part of modern life and it is not going to go away. This research shows us that it is important to find a balance between our online and offline lives. We don’t have to disconnect from the Internet to live a happy life, but we should realise that the pictures we see and stories we read are only part of a bigger picture. If we can do that, we can protect ourselves and enjoy our lives.
1. According to Paragraph 1, social media help people to ______.A.interact off line easily | B.kill time |
C.share highlights of life | D.discover that the continents are connected |
A.People spend too much time on social media. |
B.Browsing social media certainly has negative consequences. |
C.Spending too much time on social media can have negative effects. |
D.Browsing social media is definitely not fun. |
A.Because people get upset after comparing the good lives in other people’s posts. |
B.Because they always worry about the number of “likes”. |
C.Because of the existence of “cyber bullying”. |
D.Because other people always post negative stories. |
A.The pictures we see are only part of the picture. |
B.None of the stories we read on the Internet are true. |
C.In order to live a happy life, we should browse more pictures. |
D.What we see or read on the Internet is not entirely representative of the real world. |
A.To offer some tips on using social media. |
B.To show the highs and lows of social media. |
C.To remind us about the “cyber bullying”. |
D.To share his experience with social media. |
8 . One day, my two brothers and I were coming back from the islands where we often risked going and got more fish than others. All at once, the sky was covered with dark clouds and in less than a minute we were in a terrible storm. A huge wave covered our boat and my younger brother fell into the sea.
With the wind and waves, we were going in the direction of the whirlpool (漩涡). We were hopeless. Nothing could save us. I felt sick, as if I was falling from a mountain top in a dream. We went round and round, nearer and nearer to the horrible edge of the whirlpool. It may appear strange, but at that moment, when we were on the edge of the whirlpool, I felt calmer than when we were moving towards it. I began to think how amazing a thing it was to die in such a way, and how wonderful it was to see the power of nature. Suddenly, we went over the edge. I thought my life was over. But moment after moment passed, and I was still safe.
The boat was on the inside of the huge whirlpool and we were going round in circles at great speed. I saw clearly that there were other objects in the whirlpool — trees and barrels (桶), After a while, I became curious about the whirlpool itself. I then made three important observations. The first, the larger the bodies were, the more rapidly they fell; the second, between two objects of equal extent (程度), round objects fell down less rapidly; and the third, between two objects of the same size, objects shaped like a tube fell down more slowly. So I tied myself to a barrel to help me float, I tried to make my brother understand, but he was too frightened and stayed in the heavy boat. Without waiting, I jumped into the sea to try and escape.
As you can see, the reason why I’m here to tell the story is that I made the right decision. Some time after I left the boat, with my brother in it, it was pulled into the bottom of the whirlpool. Soon after that, the whirlpool became less wild. Then the sky was clear, the wind calmer, and the moon was shining. I was still tied to the barrel and the waves soon carried me to an area where the other fishermen were. In the end, a boat picked me up. When I told them my story, they did not believe it.
1. When did the storm break out?A.While the writer and his brothers were fishing. |
B.As the writer and his brothers sailed to the island. |
C.When the writer and his brothers were on their way home. |
D.As the writer’s younger brother fell into the sea. |
A.Optimistic. | B.Hopeless. | C.Excited. | D.Confident. |
A.Because his brother asked him to do so. |
B.Because the barrel was the only thing on board. |
C.Because the barrel fell down much slower. |
D.Because the barrel was heavier than the boat and fell down rapidly. |
A.The writer’s brother was in panic. |
B.The writer saved his brother at last. |
C.The writer and his brother both jumped into the sea. |
D.The writer found between two objects of the same size, a box might fall down slower than a trunk. |
A.Human power is so small compared with nature. |
B.Man can beat nature. |
C.Humans are far more powerful than nature. |
D.Human beings must respect, accommodate and protect nature. |
9 . Humor is so much more than silly situations and funny words. It is about the places we live in, the people who are with us, the events we experience and the problems we face. These humorous English stories will make you laugh first, then think. Here are some funny stories in English to get you started!
“Hunting the Deceitful Turkey” by Mark Twain
Good for: Intermediate to advanced students
Considered one of the funniest turkey tales in American literature, Twain tells a true incident where he tries to shoot a turkey for Thanksgiving dinner.
The story is a humorous account of his failure. It also relates to the American holiday of Thanksgiving, where turkey is the main dish in the feast (宴会).
Since the story was written in 1906, you might read some words which are not commonly used anymore. For instance, the word “swindler” means “cheat” or “fraud.” It might be helpful to have access to a good English dictionary while you read this.
“Let’s Pretend This Never Happened: A Mostly True Memoir” by Jenny Lawson
Good for: Mature intermediate learners
Have you ever felt that you did not fit in, or that you were strange or awkward? The author of this book felt like that throughout her life.
There are tales about her sister going to school in a bird costume, her “message-board” cat, her relationship and more. Her story is equal parts funny and enlightening (something which makes you aware).
The core message is that the moments that embarrass us are really the ones that define (界定) us. If you are still unsure about the book, you can read this article by The Washington Post.
“The Woman Who Went to Bed for a Year” by Sue Townsend
Good for: Intermediate learners
Eva, the main character, is disappointed with her family. When her children leave home, she climbs into bed and stays there.
She refuses to be a dutiful wife to her indifferent (漠不关心的) husband, and she stops being an ideal mother to her careless children. Soon, unexpected things start happening. The true face of every person in the household starts to come out.
The novel is funny but also seeks to question traditional family roles. For a more detailed overview, read this review by The Guardian.
1. Which book is for intermediate learners?A.Let’s Pretend This Never Happened: A Mostly True Memoir. |
B.The Woman Who Went to Bed for a Year and Let’s Pretend This Never Happened: A Mostly True Memoir. |
C.Hunting the Deceitful Turkey and Let’s Pretend This Never Happened: A Mostly True Memoir. |
D.Hunting the Deceitful Turkey and The Woman Who Went to Bed for a Year. |
A.It is not a real story. |
B.Twain failed to catch the turkey in the end. |
C.The language in this story is simple and easy to understand. |
D.You can use this book as a good English dictionary. |
A.The writer’s sister always goes to school in a bird costume. |
B.The writer always fails to fit in with society. |
C.The writer is always unsure whether she will overcome an embarrassing moment. |
D.In difficult or uncomfortable situations, people may reveal their true selves and learn and grow from them. |
A.To make fun. | B.To describe Eva’s bad family life. |
C.To question traditional family roles. | D.To expect the unexpected. |
A.An English stories site. | B.A residency contract. |
C.A library brochure. | D.A technical instruction book. |
A.tale | B.circuit | C.mixture | D.bond |