1 . “The worst gift is a fruitcake,” said Johnny Carson once in his popular TV show. “There’s only one fruitcake in the entire world, and people keep sending it to each other.” Most Chinese have never heard of Carson, a beloved American television host who died in 2005.
Mooncakes are often dense, cloyingly sweet — and, as Carson suggested, re-gifted. Chinese people usually eat them with their family members. They play a central role in celebrations of the traditional midautumn festival, a popular Chinese holiday that falls on September 10th.
Despite the outbreak of the pandemic, this year China is expected to produce 437,000 tones of mooncakes, according to iiMedia Research, a consultancy. Sales are likely to reach 24bn yuan ($3.5bn), up by 11.8% compared with last year. As most industries are gradually accustomed to functioning along with the pandemic, the mooncake industry, likewise, is now bouncing back to its pre-pandemic norms.
Most bakeries and restaurants offer mooncakes in their traditional form, with a heavy crust that puts in fillings such as red-bean paste, egg yolks or lotus seed. But expensive fillings, such as shark’s fin and edible bird’s nest, are sometimes added.
Officials, therefore, have been inspecting mooncakes for sale in malls, supermarkets, hotels and restaurants.
| A．The media have published photos of stuff wearing uniforms on the hunt for overpackaged and overpriced mooncakes. |
| B．However, the American host expressed his love for mooncakes on his show many times. |
| C．The expensive materials, however, come from the animals under strict protection by law. |
| D．But in the months leading up to the celebration, mooncakes have become the object of intense government inspection. |
| E．Luxury hotels and designer brands have packaged these fancy mooncakes together with gold leaf, jade and expensive tea or liquor. |
| F．Yet many would get his joke. China has its own fruitcake equivalent: mooncake. |
2 . Happy Village Project
What is Happy Village?
Our company develops and focuses on the regional “Happy Village Project” strategy to focus on villages rather than individual farmers. The philosophy of the Happy Village Project is to “heal and develop” by organizing the farmers and training them on growing and harvesting techniques which increase raw-material quality and meet the requirements of consumers being conscious of healthy diet. Today, there are more than 3,000 registered farmers, cultivating more than 11,000 hectares of land in more than 150 villages in our Happy Village Project.
In the agricultural project, small farmers get the tools, training and support they need to grow some of the finest produce on earth. Our team of experts trains, guides and monitors the registered farmers, using the latest techniques to ensure the highest level of quality and consistency of our eco-friendly and safe products.
What do we do at Happy Villages?
Our company experts do researches to choose the right district by recording the details of the fields and products and train farmers who are willing to learn about organic farming.
We draw maps of the fields in order to designate the field and also to prevent possible crosscontamination (交叉污染) risks which may come from the neighbor fields. In order to make sure farmers are practicing the organic regulations, our experts frequently and randomly visit registered farmers to follow up, guide and inspect. Our agriculture team is also involved in using “Early Warning Systems” in the fields, in order to minimize the risk of potential problems as well as taking samples from leaves, soil and fruit, in order to monitor the field throughout the year.
We also help entire villages flourish through our commitment to social responsibility by means of performing necessary activities to improve the socio-economic structure of the villages, like the needs and requirements of the children at school, improvement in workers’ buildings, providing water tanks during water crisis in the regions, and etc.
From our Happy Villages directly to your table!
Our happy Village products are grown, harvested and sun-dried in the fertile mountains. With the best soil and growing conditions, these all natural products are sweet and flavorful, with no artificial additives. They are a great choice for snacking or adding to your favorite recipes.
1. In Happy Village Project, the experts are expected to______.| A．engage in researches conducted in the field |
| B．train the registered farmers into agriculturists |
| C．advise on cultivating and harvesting products |
| D．improve the workers’ buildings and water tanks |
| A．take examples from leaves and soil to oversee the field |
| B．assign all the registered farmers to learn about organic farming |
| C．help improve the socio-economic structure of the community |
| D．help farmers prevent possible risks by mapping out the field |
| A．Individual farmers. |
| B．Agricultural experts. |
| C．Ambitious policy-makers. |
| D．Health-conscious consumers. |
