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文章大意:这是一篇说明文。主要介绍了当前社会中存在与陌生人缺乏交流的现象,通过一项研究指出闲聊是有好处的。

1 . We’ve all been there: in a lift, in line at the bank or on an airplane, surrounded by people who are, like us, deeply focused on their smartphones or, worse, struggling with the uncomfortable silence.

What’s the problem? It’s possible that we all have compromised conversational intelligence. It’s more likely that none of us start a conversation because it’s awkward and challenging, or we think it’s annoying and unnecessary. But the next time you find yourself among strangers, consider that small talk is worth the trouble. Experts say it’s an invaluable social practice that results in big benefits.

“Dismissing small talk as unimportant is easy, but we can’t forget that deep relationships wouldn’t even exist if it weren’t for casual conversation. Small talk is the grease(润滑剂) for social communication,” says Bernardo Carducci, director of the Shyness Research Institute at Indiana University Southeast. “Almost every great love story and each big business deal begins with small talk,” he explains. “The key to successful small talk is learning how to connect with others, not just communicate with them.”

In a 2021 study, Elizabeth Dunn, associate professor of psychology at UBC, invited people on their way into a coffee shop. One group was asked to seek out an interaction(互动) with its waiter; he other, to speak only when necessary. The results showed that those who chatted with their server reported significantly higher positive feelings and a better coffee shop experience. “It’s not that talking to the waiter is better than talking to your husband,” says Dunn. “But interactions with peripheral(外围的) members of our social network matter for our well-being also.”

Dunn believes that people who reach out to strangers feel a significantly greater sense of belonging, a bond with others. Carducci believes developing such a sense of belonging starts with small talk. “Small talk is the basis of good manners,” he says.

1. What is important for successful small talk according to Carducci?
A.Showing good manners.
B.Relating to other people.
C.Focusing on a topic.
D.Making business deals.
2. What does the coffee shop study suggest about small talk?
A.It improves family relationships.
B.It raises people’s confidence.
C.It matters as much as a formal talk.
D.It makes people feel good.
3. What is the best title for the text?
A.Conversation Counts
B.Ways of Making Small Talk
C.Benefits of Small Talk
D.Uncomfortable Silence
4. What phenomenon is described in the first paragraph?
A.Addiction to smartphones.
B.Inappropriate behaviours in public places.
C.Absence of communication between strangers.
D.Impatience with slow service.
阅读理解-阅读单选(约410词) | 适中(0.65) |
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文章大意:本文是一篇议论文。文章认为社交媒体会给用户带来各种影响,有积极的,也有消极的,人们应该理性使用社交媒体。

2 . By now, we are all aware that social media has had a tremendous influence on our culture, in business, on the world-at-large. Social media websites revolutionized the way people communicate and socialize on the Web. However, aside from seeing your friend’s new baby on Facebook, or reading about Justin Bieber’s latest conflict with the law on Twitter, what are some of the real influences?

Social networks offer the opportunity for people to re-connect with their old friends and acquaintances, make new friends, share ideas and pictures, and many other activities. Users can keep pace with the latest global and local developments, and participate in campaigns and activities of their choices. Professionals use social media sites like LinkedIn to enhance their career and business development. Students can work together with their peers to improve their academic and communication skills.

Unfortunately, there are a few downsides too to social networking. If you are not careful, immoral people can target you for cyber bullying and disturbance on social sites. School children, young girls, and women can fall victim to online attacks which can create tension and suffering. If you are a victim of cyber bullying, do not take it lying down, but try to take appropriate legal action against the attacker.

Many companies have blocked social networks as addicted employees can distract themselves on such sites, instead of focusing on work. In fact, studies show that British companies have lost billions of dollars per year in productivity because of social media addiction among employees.

Also, what you carelessly post on the Internet can come back to trouble you. Revealing (泄露) personal information on social sites can make users vulnerable (易受伤害的) to crimes like identity theft, stalking, etc. Many companies perform a background check on the Internet before hiring an employee. If a potential employee has posted something embarrassing on social media, it can greatly affect their chances of getting the job. The same holds true for our relationships too, as our loved ones and friends may get to know if we post something undesirable on social networks.

Social media has its advantages and drawbacks as each coin has two sides. It is up to each user to use social sites wisely to enhance their professional and social life, and exercise caution to ensure they do not fall victim to online dangers.

1. Paragraph 2 mainly shows that social networks ________.
A.help students finish their homeworkB.offer professionals good chances
C.benefit users in various waysD.guide users to make right choices
2. Faced with problems caused by social media, some companies ________.
A.forbid the use of social networks during work time
B.avoid posting embarrassing information
C.refuse to hire potential addicted employees
D.take legal action against the attackers
3. The main purpose of this passage is to ________.
A.share experiences in using social mediaB.remind people to wisely use social media
C.provide some advice on social problemsD.raise public awareness of social problems
4. Which of the following shows the development of ideas in this passage?
A.B.
C.D.
文章大意:本文是一篇记叙文。主要介绍艾莎创办了一个“天鹅之梦”项目,旨在将芭蕾舞带给有色人种女孩。

3 . Aesha Ash is a ballet dancer who began The Swan Dreams Project in 2011. It is a program designed to bring ballet to girls of color in her community. Aesha Ash is one of the few women of color to ever grace the stages of the School of American Ballet in New York City. She wants to expose her community to more positive images of women of color through the use of ballet. She wants to show the world that beauty and grace are not defined by status or race.

Aesha grew up in the inner city of Rochester, New York, where crime, gun violence and poverty were among the biggest threats to the community. For her, that’s normal. That’s just life in the neighborhood, but what she remembers most is the dance studio. She started dancing at the age of five. A teacher mentioned to her mother that she had some promise in ballet, and that it would be difficult for her, as a woman of color, to enter the ballet world. But the hardship she faced was the very thing that pushed her to pursue a career in ballet.

And there’s so much negative stereotypes (刻板印象) and misunderstanding of who they are in the media. Through the use of imagery and her career as a ballet dancer, she challenges stereotypes that exist for women of color, particularly those from inner-city communities.

“It’s important that our girls see that side of themselves because for many kids it’s hard to be what you can’t see. I hadn’t seen a black ballet dancer before I decided that was what I wanted to be. It was really important for me to be in my environment displaying that because this is where I’m from. It was always beyond ballet,” Aesha Ash stated.

1. Why did Aesha start The Swan Dreams Project?
A.To promote the images of females of color by ballet.
B.To expose her community to a world of women of color.
C.To grace the stages of the School of American Ballet.
D.To show the world that beauty and grace are defined by status.
2. Which of the following best describes the community she grew up in?
A.Comfortable.B.Ancient.C.Peaceful.D.Unsafe.
3. What can’t we know from the passage?
A.Aesha had a gift for ballet according to her teacher.
B.The hardship Aesha faced was the color of her skin.
C.Acsha wanted to be a ballet dancer because of a woman dancer of color.
D.It is not easy to change the stereotypes that exist for women of color.
4. What is the main idea of the text?
A.A teacher provides chances for girls of color.B.A woman brings ballet to the girls of color.
C.Ballet changes the life of a woman of color.D.A woman has changed the negative stereotypes.
阅读理解-阅读单选(约350词) | 适中(0.65) |
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文章大意:本文是一篇议论文。文章提出处理水果和蔬菜的时候没有必要去皮的观点,并分析了原因和给出了建议。

4 . When preparing fruit and vegetables, many people will peel (削皮) them. But often, it’s not necessary.

Fruit and vegetables are rich sources of nutrition like vitamins. Not consuming enough of these nutrient-rich foods is linked to an increased risk of diseases. Eating 400g of fruit and vegetables a day, as the WHO recommends, is difficult to achieve for many people. So could consuming fruit and vegetable peels help with this issue by adding important nutrients to people’s diets?

They can certainly contribute. For example, nutritionally important amounts of vitamins and minerals are found in the peels of seven root vegetables: beetroot, field mustard, wild carrot, sweet potato, radish, ginger and white potato. And the US Department of Agriculture shows that unpeeled apples contain 15% more vitamin C, 267% more vitamin K, 20% more calcium and 85% more fibre than peeled apples.

Another reason is the effect on the environment. According to the UN’s Food and Agriculture Organization, uneaten food, including peels, generates 8%-10% of the world’s greenhouse gas emissions. New Zealand alone reports an annual wastage of 13,658 tonnes of vegetable peels and 986 tonnes of fruit peels.

Given the nutrient content of peels and its contribution to food waste, why do people peel fruit and vegetables at all? Some must be peeled as the outer parts don’t taste nice, are hard to clean or cause harm. Also, peeling may be a necessary part of the recipe, for example, when making mashed potato. But many peels, such as carrot and kiwifruit, are suitable to be eaten, yet people habitually peel them anyway. Some people peel fruit and veg because they are concerned about pesticides (杀虫剂) on the surface.

If you want to find out more about fruit and vegetable peels and what to do with it, there is lots of advice online including help on how to deal with peels. With a little investigation and creativity, you can help to reduce waste and increase you fruit and vegetables intake.

1. Where is the text most probably taken from?
A.A cooking guidebook.B.A life magazine.
C.A poster about environment.D.An ad about a health website.
2. How can eating fruit and vegetable peels benefit people’s health?
A.Not eating the peels will lead to higher risks of some diseases.
B.Some significant vitamins and minerals are only found in peels.
C.Eating peels can increase people’s intake of important nutrients.
D.Peels have more nutrients than fruit and vegetables’ inner parts.
3. What is the author’s purpose in mentioning New Zealand?
A.To highlight the serious food problem in the country.
B.To draw our attention to greenhouse gas emissions.
C.To call on New Zealanders not to throw away peels.
D.To show peels’ negative impact on the environment.
4. Why do so many people peel carrots?
A.Because some recipes tell them to do so.
B.Because the outer parts are hard to clean.
C.Because there exists too much pesticides.
D.Because they’re used to peeling vegetables.
文章大意:本文是一篇议论文。文章讨论了数字通信对青少年大脑的影响。青少年的大脑在青春期仍然非常灵活和适应,这使得他们能够适应新技术,管理不同的任务。然而,社交媒体对大脑学习社交技能的影响仍然存在争议。数字技术的趋势可能会带来一些好处,但也有一些负面影响。

5 . Over the years, digital communication has brought about more changes than the printing press did. And the standout early adopters are teenagers, whose brains appear to have an extraordinary ________ to adapt to the world.

As a species, our brains are still flexible and ________ during adolescence, which means some ________ of it, such as impulse control and the ability to make long-term decisions, haven’t developed yet, and this may also explain why we spend a(n) ________ period living under the protection of our parents rather than leaving home at 12 or 13. This also means the adolescent brain can adapt to new technology, allowing teenagers to ________ the accelerating pace of digital technology and manage different tasks at the same time. In the US, teenagers are spending 8. 5 hours using computers, mobiles and other devices to learn, interact and play. This jumps to 11.5 if you take into account all of the ________, such as talking on the phone while watching TV.

There are ________ as to how social media is affecting the way the brain learns to ________ since one of the most important skills that we learn as children is how to make friends and interact with people. These interactions are now being ________ by technology — you could have hundreds of friends, all of whom are real people that you interact with-and scientists aren’t sure whether we’ll be able to develop the same ________ using social media.

There is a possible ________ of the digital trend: it is indicated that teenagers all over the world are watching the same clips and laughing at the same jokes, meaning they are more ________ than their predecessors (前辈). They may be ________ to texting their friends and posting updates on social media, but teenagers today are probably going to have access to technology and ________ social and educational opportunities that anyone with a less flexible brain might have trouble imagining. ________, there is a cut-off and by the age of 30, our brains become more set in their ways, making it harder for us to adapt and cope with new technologies.

1.
A.activityB.capabilityC.responsibilityD.opportunity
2.
A.operatingB.promotingC.adjustingD.establishing
3.
A.functionsB.optionsC.restrictionsD.positions
4.
A.opposedB.imposedC.limitedD.extended
5.
A.keep up withB.come up withC.put up withD.end up with
6.
A.entertainingB.multitaskingC.interactingD.gossiping
7.
A.curiositiesB.criticismsC.concernsD.shortcomings
8.
A.memorizeB.internalizeC.realizeD.socialize
9.
A.changedB.controlledC.troubledD.interrupted
10.
A.attitudesB.prospectsC.trendsD.skills
11.
A.advantageB.distractionC.indicationD.tuition
12.
A.narrow-mindedB.global-mindedC.absent-mindedD.quick-minded
13.
A.reluctantB.addictedC.exposedD.enthusiastic
14.
A.howeverB.henceC.moreoverD.instead
15.
A.ConsequentlyB.AdditionallyC.NeverthelessD.Thus
2023-07-11更新 | 46次组卷 | 2卷引用:完形填空变式题
文章大意:这是一篇议论文。投资艺术品会让我们变得富有吗?文章阐述了投资艺术品的优势与风险,并告诉我们如何才能正确的投资艺术品。

6 . Could buying paintings make you rich?

Is investing in paintings a good way to get rich fast? And how should you invest in art?

“With extreme________” is the advice of a well-known financial adviser. “We don’t recommend our customers to invest in art because the disadvantages are greater than the advantages. It doesn’t produce income or________. What you get back is entirely based on supply and________, and there are big movements upwards or downwards if there are changes in the economic environment, ” he said.

To invest in art as a true investment, you need a starting________. But it’s not just about having enough money to buy the painting in the first place. Expensive works of art are often stored in protective boxes complete with________ to monitor humidity and temperature levels, and to protect them from sun damage or other________ such as a spilled cup of coffee. And if you do put it on your wall, then your insurance costs are likely to be high. If word gets out that you have expensive art hanging on your wall, then you’re likely to be a________ for thieves.

Art is also not a regulated investment so when things go wrong-for example, an artwork________ to be a fraud(赝品)-then investors cannot count on regulation for any compensation.

Of course given the current environment of low interest rates, investing in art may still give you a(n)________ return than many savings accounts will. As art has no association with the stock market, it means paintings can________ in value even when the market crashes, making it a good investment________. It is reported that despite a decrease in the global art market throughout 2016, auction(拍卖)sales________ in the first six months of 2017.

Yet you don’t necessarily have to be super-wealthy to invest in art. There are a growing number of art fairs and online marketplaces aimed at buyers with a more________ budget. Most art industry experts suggest that you buy a piece of art because you like it, not because you want to get rich. The most________ approach is probably to buy something you like and can________, and be prepared to keep it just for your own pleasure. If it goes up in value that should be just an added benefit.

1.
A.accuracyB.carefulnessC.enthusiasmD.generosity
2.
A.financesB.earningsC.economyD.allowances
3.
A.installationB.concernC.powerD.demand
4.
A.fundB.energyC.desireD.time
5.
A.guardsB.batteriesC.devicesD.police
6.
A.accidentsB.appliancesC.measuresD.drinks
7.
A.partnerB.spectatorC.targetD.therapy
8.
A.turns upB.turns outC.turns inD.turns away
9.
A.betterB.earlierC.healthierD.lower
10.
A.fall apartB.fall downC.go aheadD.go up
11.
A.rightB.levelC.optionD.rate
12.
A.ceasedB.proceededC.recoveredD.shrank
13.
A.fixedB.extensiveC.massiveD.modest
14.
A.sensitiveB.directC.flexibleD.sensible
15.
A.affordB.rescueC.replaceD.understand
2023-07-10更新 | 19次组卷 | 2卷引用:完形填空变式题
文章大意:这是一篇议论文,主要谈论了设定现实的目标似乎能激励人们达到目标,但宾夕法尼亚大学副教授Maurice Schweitzer认为设定目标可能导致经济危机和不道德的行为。

7 . As anyone who has tried to lose weight knows, realistic goal setting generally produces the best results. That is partially _________ people who set realistic goals actually appear to work more efficiently, and make more effort, to achieve those goals.

What is far less understood by scientists, _________, are the potentially harmful effects of goal setting.

Newspapers relay (转发) reports of goal setting prevalent in industries and businesses up and down both Wall Street and Main Street, yet there has been surprisingly little research on how the practice of setting goals may have_________ to the current economic crisis, and unethical (不道德) behaviour in general.

“Goals are widely used and promoted as they have really_________ effects. And yet, the same motivation that can push people to make more effort in a constructive way could also motivate people to be more likely to_________ unethical activities,” says Maurice Schweitzer, professor at Penn’s Wharton School.

“It turns out there’s_________ economic benefit to just having a goal — you just get a psychological benefit,” Schweitzer says. “But in many cases, goals have economic_________ that make them more powerful.’

A typical example Schweitzer and his colleagues mention is the 2002_________ of energy-trading giant Enron, where managers used financial incentives (鼓励) to motivate salesmen to meet specific revenue goals. The problem, Schweitzer says, is the actual trades were not_________ .

Other studies have shown that__________ employees with unrealistic goals can force them to lie, cheat or steal. Such was the case in the early 1990s when Sears__________ specific sales quota (额度) for its auto repair staff. It__________ employees to complete repairs that were actually unnecessary just to meet the requirement.

Schweitzer admits his research runs counter to (违背) a very large body of literature that__________ the many benefits of goal setting. However, __________ of goal setting have argued with Schweitzer’s use of such evidence to support his conclusion that goal setting is widely__________ .

1.
A.howB.whyC.whenD.because
2.
A.moreoverB.thereforeC.howeverD.otherwise
3.
A.objectedB.contributedC.opposedD.adapted
4.
A.doubtfulB.subtleC.beneficialD.competitive
5.
A.get involved inB.add toC.show offD.enroll in
6.
A.considerableB.hugeC.declinedD.little
7.
A.risksB.problemsC.expensesD.rewards
8.
A.successB.collapseC.riseD.release
9.
A.ignorantB.affordableC.tolerantD.profitable
10.
A.equippingB.burdeningC.inspiringD.capturing
11.
A.forcedB.madeC.setD.gave
12.
A.expectedB.persuadedC.droveD.commanded
13.
A.praisesB.deniesC.neglectsD.ruins
14.
A.supportersB.volunteersC.participantsD.experts
15.
A.undervaluedB.spreadC.rejectedD.over-recommended
2023-07-04更新 | 47次组卷 | 2卷引用:完形填空变式题
文章大意:本文是一篇议论文。文章从四个方面阐述了志愿者旅游可能会产生负面影响,而不是使当地社区受益。

8 . The Negative Impacts of Volunteer Tourism

Volunteer tourism, or voluntourism, is an increasingly popular form of altruistic travel. Its appeal lies in being an experience that allows visitors to feel good by being a part of some kind of meaningful change. But despite good intentions from participants, volunteering abroad has been the target of heavy criticism over the past few years.

Voluntourists only have a limited amount of time, and the ability to change the systems and provide support for the places they visit. Being volunteers, they also simply don’t have the skills to do so. And they can sometimes inadvertently perpetuate unhelpful and even patronizing(自视高人一等的)ideas about the places they visit. A number of studies have shown that volunteer tourism can have negative impacts, ___________benefiting the local communities.

*Unskilled labor creates more work

Previously, volunteering opportunities were often___________to skilled professionals, but this is not the___________of volunteer tourism. Anyone can become a voluntourist, which brings a series of problems. Though___________, they are often unskilled, especially when it comes to work such as construction and digging. This can often lead to locals being forced to take on the added responsibility for rebuilding homes and schools that would have been___________inadequate.

*Volunteers take local jobs

In the meantime, this takes jobs away from locals who would have been paid to do the same work. It also prevents them from learning or being taught the skills that could then be used to___________the community. As a famous proverb says, “Give a man a fish, and you feed him for a day. Teach him how to fish, and you feed him for a lifetime.” The time and efforts of volunteers could be better___________making local communities more economically independent and self-sufficient, allowing them to improve___________even after they depart.

*There is no long-term commitment

Lots of communities do need the help and assistance of volunteers, but what are they able to address in the few short weeks of their “___________”? Most places tend to benefit more from long-term engagement, and often the largest number of meaningful volunteers come from the communities themselves, rather than from____________eager to fix things. While short-term volunteers can do a lot of good, it is often so only when they have skills and training that____________the specific needs, such as medical aid, construction, conservation, teaching, or even religious work; as well as having experience doing the required work and with different cultures.

* There is a lot of focus on__________the volunteer

Voluntourism tends to place a lot of emphasis on the volunteers, sometimes even at the expense of the community they are looking to help. Travel companies attract individuals with promises of____________but immediately-rewarding experiences. This, in turn, can lead to large numbers of volunteers who, instead of helping create a change, can actually____________local communities from becoming more economically independent due to their very presence.

What Can We Do Instead?

Short-term volunteers, especially students, also need to be given the opportunity to explore various different cultures and destinations. But they should take the time to learn about the socio-cultural backgrounds of the places they visit. Short-term placements thus become more about experiences and____________exchange, where they may gain knowledge and respect other cultures, rather than go on trips that “help the poor”.

This kind of cross-cultural engagement can do a lot of good in a world that is increasingly leaning towards violence and xenophobia.

1.
A.let aloneB.in terms ofC.rather thanD.thanks to
2.
A.transmittedB.restrictedC.appointedD.delivered
3.
A.castB.concernC.agreementD.solution
4.
A.well-understoodB.well-organizedC.well-bredD.well-meaning
5.
A.seeminglyB.unexpectedlyC.otherwiseD.extremely
6.
A.serveB.surviveC.sustainD.support
7.
A.invested inB.removed fromC.devoted inD.set aside
8.
A.immediatelyB.continuouslyC.carefullyD.incredibly
9.
A.appealB.campaignC.effortsD.visit
10.
A.localsB.organizersC.foreignersD.technicians
11.
A.overshadowB.matchC.deserveD.pair
12.
A.rewardingB.cultivatingC.praisingD.motivating
13.
A.cost-effectiveB.energy-boostingC.short-livedD.long-term
14.
A.distinguishB.suspendC.shelterD.prevent
15.
A.stockB.culturalC.ideaD.information
2023-06-16更新 | 42次组卷 | 3卷引用:完形填空变式题
阅读理解-阅读单选(约430词) | 适中(0.65) |
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文章大意:这是一篇说明文。文章主要说明了对世界上很多地方来说,斗牛一直是伊比利亚独有的。但如今,法国的部分地区正在坚持这一传统。但因此引发了一场关于斗牛运动的论战,文章说明了不同的人对此的不同看法。

9 . To much of the world, bullfighting has always been distinctly Iberian. But these days, parts of France are laying claim to this tradition. From the Cte Basque to the arenas of Arles and Beziers, it has spread to towns where bullfighting has long been banned, and been embraced with such enthusiasm you’d think the sport had been born there.

The rising passion for blood and sand has been resisted by animal-rights activists. Last month someone set off a bomb near the bullring in Carcassonne. Yet France’s enthusiasts fiercely defend their right to these moral rituals. Bullfighting, they insist, is part of the heritage, an expression of a shared regional culture that should be protected.

The rest of the Continent should take note. The paradox (自相矛盾) of an ever-more-united Europe is that as borders between member states become less important, so do the nations themselves-and regional identities are valued. It’s easy to forget that most European nation-states were created as we know them only during the 19th century, after a long series of bloody conflicts. “If the chances of war had been a little different, all the regions sharing bullfight might have been together,” argues Jean Michel Mariou, a huge fan of bullfighting. On both sides of the Pyrenees there are Basques, there are Catalans, there are common cultures, he says. “Bullfighting is only one expression of it.”

Bullfighting isn’t the only cultural tradition that has begun to go beyond borders, of course. To name but one other: the Celtic revival, built largely around musical groups along the coast of Ireland, Scotland and Cornwall, Brittany and Normandy. But while bagpipes (风笛) may stir the blood, they don’t spill it. And the violence of bullfighting horrifies many people who don’t feel they share in its culture.

“The concept of lasting local tradition doesn’t mean anything anymore,” says Josyane Wuerelle, coordinator of the Federation de Liasions Anti-Corrida in Agde. Bullfighting is about attracting tourists, not honoring local history, she argues. Robert Marge doesn’t see it that way, of course. He recently declined an invitation to organize a bullfighting in Paris’s enormous Stade de France. “We didn’t want to sell our souls by bringing bullfight to a region where it doesn’t exist,” he explains. But he has also got the sense to know that some traditions don’t travel well.

1. What can we learn about bullfighting from the first two paragraphs?
A.It is legal in France.B.It will boom tourism in France.
C.It has become popular in France.D.It is part of the heritage of France.
2. What can we infer according to Jean Michel Mariou?
A.Shared cultures could bring people together.
B.The continent of Europe is more united than ever.
C.Bullfighting is a popular culture in many regions.
D.Regions sharing bullfight were separated by wars.
3. Why did Robert Marge refuse to organize a bullfight in Paris?
A.It ignores animal rights.B.It honors local tradition.
C.It is intended for money.D.It is too violent for Paris.
4. What is the best title for the text?
A.Fight over BullfightB.Culture or Violence
C.Bullfight and TourismD.Passion for Blood and Sand
阅读理解-阅读单选(约460词) | 适中(0.65) |
文章大意:本文是一篇新闻报道。文章主要论述了在快速购物时代中出现的连环退货情况和各大公司为了防治退货所采用的方法。

10 . We’ve all done it. We buy something we think we like and then change our minds about it. Whether panic buying, an impulse purchase or shopper’s remorse, we’re fortunate many companies allow us to easily exchange or refund items. In fact it’s so easy these days that retailers are seeing an increase in a new type of shopper: the serial returner.

A serial returner is someone who buys items, often in bulk, only to return most of them. Hester Grainger, 41, founder of Mumala Club, estimates spending £300 to £400 each month on clothes, but returning “around 80%”. This isn’t unique. Barclaycard, which processes nearly half of the UK’s credit and debit card transactions, says that in the last two years 26% of retailers have seen an increase in in-store and online returns—with the number of items being sent back up by 22%.

It’s a problem for companies. Handling these returns eats into profits. Free delivery for the customer means the company foots the bill. Items may need to be repackaged. They are damaged—making them unfit for resale. Tony Mannix, CEO of Clipper, a logistics firm that handles returned goods for major retailers, said about 5% of them end up “being binned”. Sometimes the fast fashion cycle has moved on. By the time the item comes back, it becomes a cut-price (降价出售的) item on a reduced-to-clear (清仓减价) rail—at further loss to the company.

Some companies are taking action to deter this behaviour. Four in ten retailers now say they charge for returns to discourage the sending of non-faulty items. Online retail giant Amazon was reported to have started barring customers with too many returned items. This is something a study by retail management system Brightpearl found over half of UK fashion retailers would consider. And Barclaycard says a third of retailers have hiked their prices to cover these returns.

But Vicky Brock, director of data innovation at ReBound Returns, a returns management software system, believes this isn’t the best strategy. She says discouraging returns shows a lack of understanding by the retailer. Using data, companies can reduce returns by helping customers choose better. Some companies already provide a suggested size based on the customer’s previous purchases and information on height and weight. Ultimately, she says, returns are now as much a part of the shopping experience as buying things, and shops need to take this into consideration.

1. The underlined word “binned” in paragraph 3 is similar in meaning to “________”.
A.bannedB.devaluedC.thrown awayD.replaced
2. What actions are companies taking to stop serial returning?
① raise the prices greatly
②bar the customers who have returned products too frequently
③ cover the costs of returns with the revenues
④ask for fees of returns
⑤ provide discounts for customers with few return records
A.①②④B.②③C.①④D.②④⑤
3. Which of the following statements does Vicky Brock most probably agree with?
A.If companies help customers make wiser decisions, the rate of returns will decline.
B.Discouraging returns shows retailers’ deep understanding of the rule of marketing.
C.Shops can make use of the data of returns to help enhance the customer experience.
D.Making purchases and being charged for returns play an important part in customers’ shopping experience.
2023-06-14更新 | 12次组卷 | 3卷引用:阅读理解变式题-社会问题与社会现象
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