1 . Many economists predict 2024 will be the time shoppers tighten their belts. That doesn’t mean people will stop spending, say retail (零售) analysts. But it will change what they choose to buy. With a slowing job market, global consumers are likely to move away from more high-priced purchases and focus instead on smaller, less expensive treats.     

The economic uncertainty means that consumers are becoming more discriminating about their purchases, says Ethan Chermofsky, senior vice president of marketing at intelligence platform Placer. ai. “There are the things we decide are necessary, and then there’s another category of things that aren’t necessary but that we consider affordable luxuries, he says. This desire for these “affordable luxuries” is common in difficult economic times. Some economists refer to the phenomenon as the “lipstick index”: a small economic increase led by budget-minded consumers seeking out relatively affordable splurges (挥霍), like small cosmetics (化妆品).

Analysts at Deloitte say consumers will spend on little luxuries like specialty coffees and snacks as well. Additionally, stressed-out shoppers are prioritizing small splurge purchases for wellness and personal care.

As retailers see shoppers turning to little luxuries, they’re offering more and more of them. Target, for example, has staked a flag in what they refer to as “affordable joy”, which includes a selection of self-care and cosmetic products, along with wellness-centric beauty products. Beyond diversifying their offerings, stores are also bringing in luxury-feeling products at lower price points to appeal to more consumers.

Ethan says not every shopper will shift their spending to little luxuries-but even those who are still longing for the “must-haves” of social media will also look to get a deal. They want the feeling of purchasing lower-priced affordable treats. To get these goods, shoppers are likely to tap into the re-sale market for designer items at a more reasonable price. They want things that make them feel good about themselves-they just want to do it without breaking the bank.

2 . You’ve probably followed a few cute dogs and cats on social media. However, are you aware that Ai-generated pets are also gaining popularity nowadays? They are just as adorable as real dogs and cats but also exhibit human-like characteristics.

Chai Dada, 21, runs an AI-generated dog account called “Shizhuangzhuangya” on Xiaohongshu and has already got more than 10,000 followers. Her AI-generated pet Zhuangzhuang is a fluffy Shiba Inu with a big belly who likes to eat and work out. “Zhuangzhuang is actually a reflection of me,” Chai said. “Its life and mood basically reflect my own.”

To personify the character more, the young content maker places Zhuangzhuang in various daily life scenarios. For instance, responding to the recent increase of “hui nan tian”— the super humid (潮湿的) weather in southern China in spring — Chai posted images of Zhuangzhuangmopping a wet floor, with the caption. “It’s wet everywhere at home”; vividly capturing the mood. In the comments section, many have expressed sympathy (同情), for the poor dog.

“Many scenes may seem ordinary, but when a very lifelike and adorable human-like pet appears in these familiar scenes, it looks interesting,” Chai said. Since Zhuangzhuang closely resembles a human in a dog’s body, many followers have come to believe in its real existence. This has provided Chai with opportunities to monetize by partnering with brands for product advertisements. Aiming to expand her reach, Chai expressed a desire to dive deeper into AI to bring her AI pet to life not just in pictures but also in videos.

She also observed that more and more people like her are becoming AI pet bloggers, which has intensified competition in this industry. To attract more fans, bloggers are constantly learning more AI skills and brainstorming to create more interesting storylines. “I want to develop Zhuangzhuang into an intellectual property and create related cultural and creative products such as dolls and stickers,” said Chai.

3 . The standard public health threats are all-too familiar: smoking, high blood pressure, cancer. But a new government advisory made headlines in 2023 by adding an unexpected major to that list. Loneliness, stated the report from Surgeon General Vivek Murthy, is a widely under recognized U.S. health crisis. In recent years, about 50 percent of Americans have experienced loneliness, which results in adverse effects. Lonely people, as Murthy’s report warns, run the same mortality (死亡) risk as people who smoke 15 cigarettes a day.

On its face, Murthy’s warning sounds awfully alarmist. It’s hard to understand how a lack of companionship could be as threatening as an addiction or global pandemic. But humans are so biologically wired to be social that isolation damages our systems. People who lack social support have a 29 percent higher risk of heart disease, a 32 percent higher risk of stroke, and a 26 to 29 percent higher risk of premature death, according to the report. What’s more, such health effects in isolated older adults have led to about $6.7 billion in Medicare spending each year.

Scientists now know that loneliness can cause lots of health problems. That may be because our ancestors thrived (繁荣) in supportive communities. “Our brains function more efficiently when we are with others.” Says Julianne Holt Lunstad, a professor of psychology and neuroscience at Brigham Young University.

Since loneliness can feel so much like personal failure, it’s easy to assume people should just try to handle it on their own. But in reality, many of the factors that promote social isolation are structural ones. “It could be workplace policies that don’t allow flexibility to support personal relationships.” Holt Lunstad says. “It might be busy or unsafe streets that are barriers to getting to know your neighbors.”

4 . An increase in a country’s working-age population is a blessing. Lots of workers support relatively few children and retired people. So long as the labor market can absorb an increasing number of job-seekers, output per head will rise. That can boost savings and investment, leading to higher economic growth, more productivity gains and developmental speed-up. Yet for countries that fail to seize this opportunity, the results can be tough.

Consider Thailand. It is rapidly aging. In 2021, the share of Thais aged 65 or over hit 14%, a figure that is often used to define an aged society Soon Thailand will, like Japan, South Korea and most Western countries, see a decreasing supply of workers and flagging productivity and growth without extraordinary measures. Yet unlike Japan and the rest. Thailand is not a developed country. It has got old before it has got rich.

This is a big barrier to Thailand’s future development. To protect its aging citizens, many of whom are poor, Thailand’s government will have to spend more on health care and pensions (养老金). This will make it harder to invest in productivity-boosting skills and infrastructure (基础设施). And where Thailand goes, many developing countries will follow.

One conclusion is that countries with a working-age burst need seeking more economic growth out of it. India may never have a better chance than the present. It is widely accepted that privatization and looser foreign-investment rules could raise its growth rate.

Another conclusion is that developing countries need to start planning for old age earlier. They should reform their pension systems, including by raising retirement ages. They should encourage financial markets, providing options for long-term saving and health insurance. And they should try harder to increase female participation in the labor force. Getting more women into jobs would help deal with the fact that women live longer than men, but tend to have less savings and pensions, leaving them in difficult situations in old age.

5 . It is now possible to generate fake but realistic content with little more than the click of a mouse. This can be fun: a TikTok account on which an artificial Tom Cruise wearing a purple robe sings Tiny Dancer of Paris Hilton holding a toy dog has attracted 5.1 million followers. However, this technology also causes challenges. Cheaters can copy loved ones’ voices with just ten seconds, and AI-generated celebrities advertise questionable products online. Fake videos of politicians are also spreading rapidly.

The fundamental problem is an old one. From the printing press to the internet, new technologies have often made it easier to spread untruths or pretend to be the trustworthy. While humans have traditionally relied on shortcuts to detect fakes, such as spelling mistakes or strangely rendered (渲染的) hands in AI-generated images, these signs are becoming less reliable as AI continues to improve. The arms race between generating and detecting fakes currently favors the former, and it seems that eventually, AI models will be able to produce perfect fakes.

This rapid advancement in AI technology raises serious concerns. For example, it could lead to a world where any photograph of a person can be used for blackmail (敲诈). Additionally, anyone could create a video of a political leader announcing a nuclear first strike, causing widespread panic.

Despite these awful possibilities, societies will adapt to the rise of fake content. People will learn to distrust images, audio, or video as proof of events, similar to how they view drawings. Instead, the focus will shift to identifying the source of content, with reliable sources becoming increasingly important.

It may sound strange, but this was true for most of history. While AI technology presents significant challenges, it is not the end of the marketplace of ideas. Over time, the fakes that rise will mostly be the funny ones.

6 . It’s commonly acknowledged that our lives are ruled by algorithms (算法), but have we really collectively understood how they have transformed our culture and personality?

In Filterworld: How algorithms flattened culture, Kyle Chayka argues convincingly that the rise of algorithm-driven feeds, used everywhere online from Instagram to Spotify, has led to a more uniform culture. Our tastes and desires increasingly don’t belong to us, but to algorithms that are designed to keep people engaged at all costs. If the collection of our tastes truly shapes our entire personality, then this loss is more psychologically damaging than it first appears. Aimlessly scrolling (滚屏) through Netflix or TikTok may seem harmless, but over days, months or years, we lose touch with what we like and enjoy.

Taste-making algorithms are inescapable. Chayka shows this by working through all corners of life: what we wear(TikTok), where we eat(Google Maps), music we listen to(Spotify), even who we date or marry(Tinder). This universe of algorithm-driven decisions has society-wide implications: “It extends to influence our physical spaces, our cities, and the routes we move through…flattening them in turn.” No one gets out of the Filterworld untouched.

If you’re lucky enough not to need any sort of algorithm-based system for your work, then you have the option to step back from algorithms for a while. But if your friend suggests a film recommended on X/Twitter or you feel the need to buy those shoes suddenly everyone has started wearing after social media advertisements, what are you to do? It all feels fruitless.

This Filterworld may be inescapable, but there is hope. You can start by engaging more with the media you do choose to consume. This could mean reading up about a film you watched or paying artists you like directly. Even the thoughtful act of recommending an album (专辑) to a friend is more rewarding than a random TikTok feed. As Chayka says, resistance to algorithms “requires an act of willpower, a choice to move through the world in a different way.”

7 . In recent years, aggression on social media have become commonplace. More than half of the victims said they didn’t know the identity of the perpetrator (作恶者). Most people agreed that the anonymity (匿名) of the Internet provides cover for nasty and harassing (骚扰) behavior.

Does this growing aggression on social media give us a glimpse of our real human nature? Are we-at our core-aggressive beasts? It’s true that hate crimes are on the rise, and political divisions app ear to be growing. The level of public bitterness-especially online-is substantial. But I don’t believe that’s because social media has unlocked our cruel human nature.

As an evolutionary anthropologist, I have spent years researching our transformation as a species. Over the past two million years, we have evolved from groups of apelike beings armed with sticks and stones to the creators of cars, rockets, and nations. Our bigger brains have allowed us to bond and cooperate in more complex and diverse ways than any other animal. Meanwhile, “you are whom you meet.” How we perceive, experience, and act in the world is shaped by who and what surround us on a daily basis. This process has deep evolutionary roots and gives humans what we call a shared reality.

I would argue that the rise in online aggression is a product of our evolutionary social skills, the social media boom, and the specific political, economic and social context where we find ourselves. This explosive combination has opened up a space for increasingly more people to fan the flames of aggression and insult online. Aggressive behavior-especially to those you don’t have to confront face-to-face-is easier than it’s ever been. And for the aggressor, there are often no consequences.

Yes, it seems that the world is getting more aggressive, but that’s not because we are more aggressive at our core. It’s because we haven’t been standing up against bullying, abuse, and aggressive harassment, and promoting pro-social attitudes and actions our contemporary world demands. In person and on social media, we must do both.

9 . Unlike Special Forces tourism, where the aim is to hit as many famous spots as possible in the _______ amount of time, Citywalk is more about immersing in the atmosphere of the city. By _______ on foot, Citywalkers get away from _______ famous hotspots and commercial hubs, _______, seeking out interactions with locals, authentic snacks, and a deeper appreciation for the history and culture of the city.

In some cases, Citywalk is much like a food tour, with walkers carefully planning out _______ with certain snack spots in mind. Seasoned (资深的) Citywalkers have seized the _______ to share their own recommended routes and snack spots _______ social media, quickly gaining thousands of new subscribers over the past month. The addition of the group chat function to Xiaohongshu (_______ in February) means Citywalk fans can chat with an influencer/ expert in their city and _______ connect with other new Citywalk fans.

On Gen Z trend bible Xiaohongshu, hashtags “Citywalk” and “Day off Citywalk” have 14.2 million and 411.5 million views _______. An official page dedicated to the trend ________ “Strolling the Street to Eat Delicious Food” can also be found when ________ for Citywalk on the platform. The H5 page recommends snack spots on backstreets in Hangzhou, Chongqing, Chengdu, Tianjin, Changsha, Guiyang and more.

While Citywalk can work as an ________ to tourism, most of the trend’s enthusiasts ________ reconnect with the city they live in. This post-reopening trend ________ Gen Z seek pleasure more through connection than consumption and signifies a deep cultural curiosity that goes beyond the Chinese iconography that typifies guochao.