A campaign (活动) is being launched to encourage children to surrender 30 minutes of screen time a day to head for the great outdoors.
The Wild Network — a collaboration (合作) of nearly 2,000 organisations — is attempting to attract youngsters away from the television and computer screen and to fields, woods and parks. Members of the network include the National Trust, the Royal Society for the Protection of Birds (RSPB), Play England and the National Health Service (NHS) sustainable development unit. Organisers say it is the UK’s biggest ever campaign to reconnect children with nature and outdoor play, and claim it could help improve fitness, mental alertness (机敏) and general well being.
A documentary film, Project Wild Thing, which forecast the launch at more than 50 cinemas across the UK also looked at the increasingly fragile link between children and nature.
Andy Simpson, chairman of the Wild Network, said, "The tragic truth is that kids have lost touch with nature and the outdoors in just one generation. Time spent outdoors is down, roaming (漫步) ranges have fallen largely, activity levels are declining and the ability to identify common species has been lost."
Suggestions of how to get more time in nature include collecting conkers (七叶树果), camping or snail racing, and observing autumn colours on trees.
The network also aims to make suggestions to politicians on how government can do more to get children muddy and bright-eyed.
This is not the first time the message of “less screen, more play” has been brought up. Children in the 1980s were requested to do the same by the BBC TV series Why Don’t You, which somewhat confusingly called on its viewers to “switch off your TV set and go to do something less boring instead”.
1. What does the underlined word “surrender” in Paragraph 1 probably mean?A.Give up. | B.Get around. | C.Take up. | D.Run away. |
A.To make children read more books. |
B.To help children tell the natural world. |
C.To encourage children to take part in outdoor activities. |
D.To get children out of too much homework from school. |
A.Wild Network | B.the BBC | C.the National Trust | D.Play England |
A.TV viewers will turn away from television. | B.Children have already been close to nature. |
C.Politicians have controlled the campaign. | D.The government will play an important role |
相似题推荐
【推荐1】Are you more of a Botticelli or a Van Gogh?
A new feature in the Google Arts & Culture app reveals how a picture of your face may resemble a historical painting.
The app went viral this weekend after users discovered the entertaining feature that analyzes selfies and matches them to historical artwork. It pulls from Google's digital collection of artworks from museums around the world.
The feature rolled out to the app on iOS and Android last month. But users—even some big names such as Twitter founder Jack Dorsey, musician Pete Wentz, and actors Felicia Day and Kumail Nanjiani—shared their results on news feeds.
The app became the top downloaded iPhone app over the weekend, and landed in the top 10 on Android, according to analytics firm App Annie.
To find your fine art doppelganger(与某人外貌相同的人), open the Google Arts & Culture app and scroll until you see the "Is your portrait in a museum?" feature. Tap "get started",and you'll be guided through the process.
It's currently only available in the U.S.
Google said the experimental feature uses computer vision technology to scan facial features and extract data to match with paintings. The company said it won't use data from photos for any other purpose but to match it with images in its catalog. It only stores selfies for the time it takes to find matches, Google said.
The selfie feature is similar to other apps that use matching technology to find lookalikes. Microsoft's What Dog app can identify and classify dogs based on photos uploaded to the app.
The Google Arts & Culture app is part of the Google Cultural Institute, which provides information about artists, scientists and historical figures from 1,000 institutions worldwide.
1. Why did the Google Arts & Culture app get so popular?A.Because some famous people used it. |
B.Because it can match selfies to some paintings. |
C.Because it's more practical than entertaining. |
D.Because it was the top download. |
A.By visiting Google's digital collection of artworks. |
B.By analyzing your selfies. |
C.By opening the app and following its guide. |
D.By scrolling the screen of your smartphone. |
A.The feature of the app has nothing to do with data. |
B.Google stores selfies as commercial resources. |
C.Selfies will be stored for a long time. |
D.The users' selfies will not be abused. |
A.The Google Cultural Institute |
B.Google app matches your face to a famous painting |
C.What Dog app vs Google Arts & Culture app |
D.How to find valuable historical paintings |
In the early days of Internet marketing, online advertisers used banner (框式广告) and pop-up ads (弹出式广告) to attract customers. These techniques reached large audiences, led to many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types. As consumers became more complicated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads.
A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner or pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customer clicked on an ad. More importantly, however, these ads are not affected by the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use of search engines, which provide excellent places for pay-per-click advertising, a great number of companies began turning to pay-per-click marketing. However, as with the banner and pop-up ads, pay-per-click ads came with their shortcomings. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud (欺诈): representatives of a company with no interest in the product advertised by a competitor click on the competitor’s ads simply to increase the marketing cost of the competitor. Click fraud grew so rapidly that marketers sought to diversify (摆脱) their online positions away from pay-per-click marketing through new mediums.
Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing elements of the Internet by adopting new techniques such as pay-per-performance advertising. As the pace of the Internet’s evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that avoids constancy (持续性) and welcomes change.
1. What is the main idea of the passage?
A.The pace of the Internet’s evolution is increasing and will only increase in the future. |
B.Internet advertising fails to reach Internet users, causing ads to be blocked. |
C.The Internet has experienced dramatic changes in short periods of time. |
D.Rapid development of the Internet calls for new advertising strategies and mediums. |
A.the type of individual each medium reaches |
B.whether the medium is interactive |
C.the pace at which the medium develops |
D.the cost of advertising with each medium |
A.Using software to block competitors’ advertisements. |
B.Clicking on the pay-per-click ads of competitors. |
C.Clicking on the banner advertisements of opponent companies. |
D.Using search engine to attack the pages of competitors. |
A.It will eventually become less popular just like other forms of Internet advertising. |
B.It will not face shortcomings due to its differing approach to online marketing. |
C.Internet users will develop free software to block its effectiveness. |
D.Although it improves on pay-per-click advertising, it still suffers from click fraud. |
【推荐3】While I was jumping rope, my smartphone took a fall to the floor which created cracks (裂缝) on my screen. However, the music kept playing. 30 minutes later, I could see only one-tenth of my screen while the rest was black. The next morning, I decided not to use it for 24 hours. I felt a sense of calm that day, which led to my not using it for one week. One week ended up becoming 60 days in total without my smartphone.
Here are some advantages I noticed in this challenge.
-You'll become “bored”
Without my phone, I became bored, but my mind went through all kinds of topics, Boredom (无聊) is a perfect way to create new ideas on a business or project. When you are bored, you allow your mind to relax to reach all possibilities.
-You'll be able to reduce your “work” hours
A survey found that adults checked their smartphones 85 times a day, or once every 10 minutes. As I learned in my challenge, by not having my smartphone, I fell into deep work more easily, so I completed my tasks in a shorter time.
-You’ll improve your mental health
Without my phone, I avoided reading negative news and comments. While that helped make a big improvement in my mental health, the biggest reason for it was truly communicating with people. It brought me more connections with humans in the real world. I went to more dinners with friends and asked more questions to strangers.
1. What happened to the writer’s smartphone?A.It was lost. | B.It had no sound. |
C.Its music stopped playing. | D.Its screen was mostly black. |
A.For 24 hours. | B.For one week. | C.For one month. | D.For sixty days. |
A.to create new ideas | B.to start a business |
C.to set up a project | D.to relax the body |
A.more terribly | B.more quickly | C.more carelessly | D.more comfortably |
A.Chatting on the phone. | B.Reading negative news. |
C.Communicating in the real world. | D.Avoiding meeting friends and strangers. |
【推荐1】Many industries are facing a shortage of labour. Warehousing has grown rapidly. And robots are now indispensable, picking items off shelves and helping people pack an exponentially rising numbers of boxes. They are even beginning to walk slowly along some pavements, delivering goods or food right to people’s doors. Having more robots to boost productivity would be a good thing.
And yet many people fear that robots will destroy jobs. A paper in 2013 by economists at Oxford University was widely misinterpreted as meaning that 47% of American jobs were at risk of being automated.
In fact, concerns about mass unemployment because of robots are overblown. The evidence suggests robots will be ultimately beneficial for labour markets. A Yale University study found that an increase of one robot unit per 1, 000 workers boosted a company’s employment in Japan. Another study, by researchers at the Massachusetts Institute of Technology and colleagues elsewhere, looked at Finnish firms and concluded that their use of advanced technologies led to increases in hiring.
For all that, the march of the robots will bring big changes to workplaces. The skills and firms that are rewarded will shift, too. But that need not be the disaster many fear. One supposed example of “bad automation” is self-service checkouts in supermarkets because they displace human workers. Checkout staff who retrain to help customers pick items from aisles may well find that dealing with people in need is more rewarding than spending all day scanning barcodes.
Certainly, some people will be on the losing end of change even as the robots make society as a whole better off. One lesson from the freewheeling globalization of the 1990s and 2000s is that the growth in trade that was overwhelmingly beneficial contributed to a political backlash (强烈抵制) because the losers felt left behind. That’s one more reason why firms and governments would do well to recognize the value of retraining and lifelong learning. As jobs change, workers should be helped to acquire new skills, including how to work with and manage the robots that will increasingly be their colleagues.
The potential gains from the robot revolution have just started. It won’t be the plot in some films where the robots fight against their human masters and cause mass unemployment.
1. What does the underlined word “indispensable” mean in Paragraph 1?A.Essential. | B.Spare. | C.Detective. | D.Complicated. |
A.To prove that robots will not be a disaster. |
B.To remind us of the big changes at workplaces. |
C.To illustrate checkout staff will scan barcodes slowly. |
D.To tell firms the value of retraining and lifelong learning. |
A.It will push losers to leave behind. |
B.Robots may lead to mass unemployment. |
C.People will help robots to gain new skills. |
D.Robots and people may become co-workers. |
A.Jobs will be at risk due to robots. |
B.No evidence shows that robots will destroy jobs. |
C.Lifelong learning will quickly boost mass employment. |
D.People have benefited a lot from the robot revolution. |
【推荐2】Cyberspace (网络空间) is constantly developing and presenting new opportunities, as the desire of businesses to quickly adopt new technologies, such as using the Internet to open new channels and adopting cloud services, provides vast opportunity. But, it also brings unexpected risks and unintended consequences that can have a potentially negative effect.
Hardly a day goes by without news of a new cyber threat. Unfortunately, businesses tend to misjudge how much risk they face from cyber crimes and how quickly this risk can develop. For them, the commercial, reputational and financial risks that go with cyberspace presence are real and growing every day.
So all businesses need to do now is establish cyber security within their organization, right?
Establishing cyber security alone is not enough. Nowadays, it is not very difficult for attackers to break security and stop the overall business system. Preventive measures are not enough to stop them. With the advancement of technology, hackers (黑客) have been changing and developing. So business risk management should include risk resilience (复原力) so that businesses can respond to any damaging cyberspace activity. Cyber resilience helps businesses successfully recover to their pre-attack business processes and business operations.
Building cyber resilience is not easy. A key finding of an authentic cyber-resilience report is that no organization can respond effectively on its own to the threats from cyberspace. Organisations must work together to share intelligence and resources. In this way the quality, usability and authenticity of intelligence will be greatly improved.
1. What is the purpose of the first paragraph?A.To make the development of cyberspace known. |
B.To show the great contributions from business. |
C.To make the technologies adopted by businesses attractive. |
D.To make the topic appealing. |
A.lacking in awareness of cyber safety | B.financially abundant |
C.managed successfully | D.developed in judgment |
A.it can prevent attacks | B.threats are always transforming |
C.cyber security doesn’t work now | D.it keeps all the hackers off the internet |
A.Effective resilience can be built by an organization alone. |
B.Joint efforts are required in the formation of true resilience. |
C.A great amount of difficulty prevented building resilience. |
D.The cyberspace threat is nothing when cooperation is used. |
【推荐3】Less than a quarter of families in Britain sit down for a “screen-free” dinner together every day away from TVs, phones and devices(设备), according to a research. The research was carried out to mark the launch of Vodafone Pro Broadband with Alexa, featuring a unique “Dinnertime” function which allows families to have 30 minutes of digital downtime.
A study of 1,600 parents, with at least one child at home, found six in ten admit getting children to switch off their devices is the biggest cause of disagreements in their household, leading to an average of two quarrels a day. The research also found it takes almost ten minutes for a child to switch off their devices after being asked.
Almost all parents feel having a break from technology is important for family relationships. And 86 percent think dinner time is an important part of the day for spending quality time together. However, despite this, 93 percent of parents believe technology is important for a child’s development, with 98 percent using digital devices to aid their learning.
Dr. Anna Colton, clinical child psychologist, commented, “Technology plays a huge part in all of our lives, and improves our work, learning and leisure.” She added, “However, it is vital to take time away from our screen and connect with family and friends face to face, particularly at mealtimes—both for oursetves and for our relationships with loved ones, to develop relationships.”
Max Taylor, consumer director at Vodafone UK, said, “30 minutes is the proper amount of time for families to reconnect with one another away from screens, because it’s long enough to have meaningful conversations, a meal or play a game—but not so long that it feels worrying or stressful.”
1. Why do children often quarrel with their parents according to the text?A.They are unwilling to help with housework. | B.They are urged to turn off digital devices. |
C.They are late for dinner with their parents. | D.They are stressed with too much homework. |
A.Technology enables families to spend quality time. |
B.Screen time is of importance to children’s learning. |
C.Face-to-face communication helps build good relationships. |
D.30 minutes is a proper time for mealtime communication. |
A.By providing some data | B.By giving some examples. |
C.By making a comparison. | D.By analyzing the cause |
A.A textbook. | B.A science report. | C.A fashion magazine. | D.A travel brochure. |
Scotland’s experiment of allowing more than 109,000 Scottish teenagers aged 16 to 17 took part in the Scottish independence referendum (公民投票), in which Scotland finally decided not to become independent.
The age group only made up a small part of the 4.29 million total voters, but they have “demonstrated how the youngest voters can be some of the most enthusiastic in a mature democracy”, commented The Associated Press. Casting their ballots, they were “proud and passionate” to help their nation decide whether to break away from the UK after 307 years in union.
At age 16, Scottish residents are allowed to join the military, get married, and work. Eighteen is the legal drinking age, as well as the UK’s voting age. But in 2013, Scottish law was changed to allow 16- and 17-year-olds in Scotland to vote in the referendum. The government pushed for the change because “younger voters are more likely to vote with their hearts, not their heads—and embrace fundamental change by voting for the pro-independence Yes Scotland campaign”, NBC News said.
But when the decision was handed down, some worried that high school students might not be as informed as adult voters. However, many experts said that assumption was wrong.
Professor Jan Eichhorn of the University of Edinburgh insisted that Scottish teenagers were as likely to read newspaper articles and campaign materials as their parents. They would simply get these resources through social media.
“There’s no evidence to suggest that they’re less capable than adults of voting, from a research point of view,” Eichhorn told NPR.
Scotland’s move to let younger teenagers vote in the referendum has led to a discussion about whether the voting age ought to be lowered to 16, both in the UK and the US.
“By 16, most people have about as stable an ideology (思想意识) as they are going to get,” Professor Jason Brennan of Georgetown University wrote for CNN, arguing that the US should also think about allowing younger US citizens to vote.
1. The Scottish independence referendum was held on Sept. 18 ______.
A.to encourage youngsters to be concerned with politics |
B.to lower the minimum voting age to 16 for the referendum |
C.to decide whether Scotland would become independent from the UK |
D.to elect who would be the new leader of Scotland |
A.Scotland gained its independence from the UK eventually. |
B.It is possible for the USA to lower the voting age to 16 in the future. |
C.All the people in Scotland thought highly of the government’s decision to lower the voting age to 16. |
D.Scottish teenagers aged 16 are allowed to join the military, get married, work and drink alcohol now. |
A.Admit to | B.Object to |
C.Know about | D.Approve of |
A.They are as informed and capable as adults of voting. |
B.They make no difference to the voting result. |
C.They are too enthusiastic to make informed decisions. |
D.They are unwilling to be involved in the decision of the country’s future. |
【推荐2】Graham Barratt, 62, planted the seeds in his garden in January. He watched as one particular chilli excelled — but never expected it would break the UK record for the longest ever chilli pepper(辣椒) reaching a length of 45.7cm.
The grandfather-of-five beat the previous British record by a whole centimetre. But he didn’t eat it at once — instead he put it in a displaycase and gave it pride of place on the wall in his garden. Retired Graham from Abbeydale, Gloucester, said: “I was so excited when I learnt I had broken the record. I have won prizes for giant vegetables before, but it’s my first record.”
“Growing giant vegetables sounds so easy but there are so many factors — the right seeds and weather, but also the right care so they grow the best. It’s a lot of work, but it’s what I love to do, and it’s very rewarding when you achieve something like this.” He planted the winning seeds in January at his nearby garden after selecting them from a good crop three years ago. He took care of the chillies, along with his other giant vegetables, almost every day. He explained: “It’s a very careful process to successfully grow giant vegetables. You need to consider what to feed them, how to water them, how to prevent infestations, how to protect them from bad weather and so on.”
He measured the big chilli regularly and when it stopped growing he picked it and called a giant vegetable official judge who measured it on July 29. Ordinarily he would have entered it into a local show, but if he waited until mid-September, it would have dried up. After a few months on display, he’ll harvest the record-breaking chilli’s seeds to use them to try and break his own record next year. He added: “I already have a few ideas up my sleeve for how I can improve on my record next year!”
1. Which one of the following can probably replace the underlined word “excelled”?A.Came out | B.Gave out | C.Stood out. | D.Jumped out. |
A.He displayed it. |
B.He collected its seeds. |
C.He sold it in the local market. |
D.He harvested and made food with it |
A.He took prizes for giant vegetables. |
B.He especially liked to eat chilli pepper. |
C.He had nothing to do but grow chilli pepper. |
D.He was skilled in growing giant vegetables. |
A.A gardener broke the UK record. |
B.A gardener planted the greatest vegetables. |
C.A gardener grew the UK’s longest chilli pepper. |
D.A gardener harvested the record-breaking chilli’s seeds. |
【推荐3】On Monday, American ski mountaineer Hilaree Nelson and her partner Jim Morrison reached the summit of 26,781-foot Manaslu, the eighth-highest mountain in the world. Soon after the 49-year-old Nelson began her descent(下降)on skis,she triggered small avalanche(雪崩)and was swept away. On Wednesday, Morrison found her body.
“Often times in life, people want to play it safe, and we make everything around us to be comfortable and safe,” ski mountaineer Hilaree Nelson once said. “Therefore, we can make choices where you can see where that road is going to take you, and I've always been tending to make a choice that I don't know where it's going to take me.”
Nelson, a National Geographic Explorer, had a distinctive sense of travel that led her through more than 40 expeditions to 16 countries. In 2012, six years later, Nelson returned to Lhotse to become the first to ski from its summit.
She was deeply respected for both her extensive big-mountain experience, and her mindful approach to life's challenges. In 2018, Nelson was named captain of the North Face Athlete Team, a title only one other athlete has held. A National Geographic Society grantee, she was also one of the winners of the 2018 National Geographic Adventurer of the Year award. Despite her many super-hero accomplishments, friends recall her as a thoughtful presence and quiet leader, someone who never sought the limelight.
Throughout her career, Nelson struggled at times with the expectations and limitations of being a woman, a mother, and a professional adventurer---and becoming a role model for younger generations of female athletes in the process. “Nelson paved the way for women in the adventure sports space with her refusal to choose between motherhood and her athletic career," says Emily Harrington, a climber who joined her on the Hkakabo Razi expedition. “ She followed her passion as well as raising her family with a mix of courage and grace in a way only a true leader could.”
1. What happened to Hilaree Nelson according to paragraph 1?A.She lost her life because of an avalanche. |
B.She reached the summit of Manaslu alone. |
C.She failed to find her partner and lost her life. |
D.Her partner found her body a week after her death. |
A.To explore the high mountain. |
B.To meet with her partner Morrison. |
C.To challenge herself to ski from its top. |
D.To become the best woman explorer to ski. |
A.Courage of Nelson as a good adventurer. |
B.Reasons for Nelson's love for adventures. |
C.Hardships for Nelson to balance life and work. |
D.The great achievements Nelson once achieved. |
A.Careful and confident. | B.Devoted and adventurous. |
C.Thoughtful and considerate. | D.Creative and responsible. |