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题型:阅读理解-阅读单选 难度:0.65 引用次数:118 题号:14450295

A campaign (活动) is being launched to encourage children to surrender 30 minutes of screen time a day to head for the great outdoors.

The Wild Network — a collaboration (合作) of nearly 2,000 organisations — is attempting to attract youngsters away from the television and computer screen and to fields, woods and parks. Members of the network include the National Trust, the Royal Society for the Protection of Birds (RSPB), Play England and the National Health Service (NHS) sustainable development unit. Organisers say it is the UK’s biggest ever campaign to reconnect children with nature and outdoor play, and claim it could help improve fitness, mental alertness (机敏) and general well being.

A documentary film, Project Wild Thing, which forecast the launch at more than 50 cinemas across the UK also looked at the increasingly fragile link between children and nature.

Andy Simpson, chairman of the Wild Network, said, "The tragic truth is that kids have lost touch with nature and the outdoors in just one generation. Time spent outdoors is down, roaming (漫步) ranges have fallen largely, activity levels are declining and the ability to identify common species has been lost."

Suggestions of how to get more time in nature include collecting conkers (七叶树果), camping or snail racing, and observing autumn colours on trees.

The network also aims to make suggestions to politicians on how government can do more to get children muddy and bright-eyed.

This is not the first time the message of “less screen, more play” has been brought up. Children in the 1980s were requested to do the same by the BBC TV series Why Don’t You, which somewhat confusingly called on its viewers to “switch off your TV set and go to do something less boring instead”.

1. What does the underlined word “surrender” in Paragraph 1 probably mean?
A.Give up.B.Get around.C.Take up.D.Run away.
2. For what purpose is the Wild Network organised?
A.To make children read more books.
B.To help children tell the natural world.
C.To encourage children to take part in outdoor activities.
D.To get children out of too much homework from school.
3. “Less screen, more play” was first put forward by___________.
A.Wild NetworkB.the BBCC.the National TrustD.Play England
4. What can we infer from the passage?
A.TV viewers will turn away from television.B.Children have already been close to nature.
C.Politicians have controlled the campaign.D.The government will play an important role

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阅读理解-阅读单选(约310词) | 适中 (0.65)
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【推荐1】Are you more of a Botticelli or a Van Gogh?

A new feature in the Google Arts & Culture app reveals how a picture of your face may resemble a historical painting.

The app went viral this weekend after users discovered the entertaining feature that analyzes selfies and matches them to historical artwork. It pulls from Google's digital collection of artworks from museums around the world.

The feature rolled out to the app on iOS and Android last month. But users—even some big names such as Twitter founder Jack Dorsey, musician Pete Wentz, and actors Felicia Day and Kumail Nanjiani—shared their results on news feeds.

The app became the top downloaded iPhone app over the weekend, and landed in the top 10 on Android, according to analytics firm App Annie.

To find your fine art doppelganger(与某人外貌相同的人), open the Google Arts & Culture app and scroll until you see the "Is your portrait in a museum?" feature. Tap "get started",and you'll be guided through the process.

It's currently only available in the U.S.

Google said the experimental feature uses computer vision technology to scan facial features and extract data to match with paintings. The company said it won't use data from photos for any other purpose but to match it with images in its catalog. It only stores selfies for the time it takes to find matches, Google said.

The selfie feature is similar to other apps that use matching technology to find lookalikes. Microsoft's What Dog app can identify and classify dogs based on photos uploaded to the app.

The Google Arts & Culture app is part of the Google Cultural Institute, which provides information about artists, scientists and historical figures from 1,000 institutions worldwide.

1. Why did the Google Arts & Culture app get so popular?
A.Because some famous people used it.
B.Because it can match selfies to some paintings.
C.Because it's more practical than entertaining.
D.Because it was the top download.
2. How can you find your fine art doppelganger?
A.By visiting Google's digital collection of artworks.
B.By analyzing your selfies.
C.By opening the app and following its guide.
D.By scrolling the screen of your smartphone.
3. What can you infer from the 8th paragraph?
A.The feature of the app has nothing to do with data.
B.Google stores selfies as commercial resources.
C.Selfies will be stored for a long time.
D.The users' selfies will not be abused.
4. Which of the following can be the best title for the text?
A.The Google Cultural Institute
B.Google app matches your face to a famous painting
C.What Dog app vs Google Arts & Culture app
D.How to find valuable historical paintings
2020-03-19更新 | 118次组卷
阅读理解-阅读单选(约480词) | 适中 (0.65)
文章大意:这是一篇说明文。文章介绍了随着互联网的发展,互联网广告的出现和发展变化。
【推荐2】          Television is a relatively stable advertising medium. In many ways, the television ads today are almost the same to those two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the different medium of the Internet causes unique challenges to advertisers, forcing them to adapt their practices and techniques.
          In the early days of Internet marketing, online advertisers used banner (框式广告) and pop-up ads (弹出式广告) to attract customers. These techniques reached large audiences, led to many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types. As consumers became more complicated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads.
          A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner or pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customer clicked on an ad. More importantly, however, these ads are not affected by the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use of search engines, which provide excellent places for pay-per-click advertising, a great number of companies began turning to pay-per-click marketing. However, as with the banner and pop-up ads, pay-per-click ads came with their shortcomings. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud (欺诈): representatives of a company with no interest in the product advertised by a competitor click on the competitor’s ads simply to increase the marketing cost of the competitor. Click fraud grew so rapidly that marketers sought to diversify (摆脱) their online positions away from pay-per-click marketing through new mediums.
          Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing elements of the Internet by adopting new techniques such as pay-per-performance advertising. As the pace of the Internet’s evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that avoids constancy (持续性) and welcomes change.
1. What is the main idea of the passage?
A.The pace of the Internet’s evolution is increasing and will only increase in the future.
B.Internet advertising fails to reach Internet users, causing ads to be blocked.
C.The Internet has experienced dramatic changes in short periods of time.
D.Rapid development of the Internet calls for new advertising strategies and mediums.
2. As an advertising medium, the television and the Internet mainly differ in ________.
A.the type of individual each medium reaches
B.whether the medium is interactive
C.the pace at which the medium develops
D.the cost of advertising with each medium
3. According to the passage, which of the following is a typical click fraud?
A.Using software to block competitors’ advertisements.
B.Clicking on the pay-per-click ads of competitors.
C.Clicking on the banner advertisements of opponent companies.
D.Using search engine to attack the pages of competitors.
4. What does the author imply about the future of pay-per-performance advertising?
A.It will eventually become less popular just like other forms of Internet advertising.
B.It will not face shortcomings due to its differing approach to online marketing.
C.Internet users will develop free software to block its effectiveness.
D.Although it improves on pay-per-click advertising, it still suffers from click fraud.
2016-11-26更新 | 788次组卷
阅读理解-阅读单选(约280词) | 适中 (0.65)

【推荐3】While I was jumping rope, my smartphone took a fall to the floor which created cracks (裂缝) on my screen. However, the music kept playing. 30 minutes later, I could see only one-tenth of my screen while the rest was black. The next morning, I decided not to use it for 24 hours. I felt a sense of calm that day, which led to my not using it for one week. One week ended up becoming 60 days in total without my smartphone.

Here are some advantages I noticed in this challenge.


-You'll become “bored”

Without my phone, I became bored, but my mind went through all kinds of topics, Boredom (无聊) is a perfect way to create new ideas on a business or project. When you are bored, you allow your mind to relax to reach all possibilities.


-You'll be able to reduce your “work” hours

A survey found that adults checked their smartphones 85 times a day, or once every 10 minutes. As I learned in my challenge, by not having my smartphone, I fell into deep work more easily, so I completed my tasks in a shorter time.


-You’ll improve your mental health

Without my phone, I avoided reading negative news and comments. While that helped make a big improvement in my mental health, the biggest reason for it was truly communicating with people. It brought me more connections with humans in the real world. I went to more dinners with friends and asked more questions to strangers.

1. What happened to the writer’s smartphone?
A.It was lost.B.It had no sound.
C.Its music stopped playing.D.Its screen was mostly black.
2. How long did the writer stop using the phone in the end?
A.For 24 hours.B.For one week.C.For one month.D.For sixty days.
3. Boredom is a good way for the writer________.
A.to create new ideasB.to start a business
C.to set up a projectD.to relax the body
4. Without the smartphone, the writer could finish the work________.
A.more terriblyB.more quicklyC.more carelesslyD.more comfortably
5. What can improve people’s mental health according to the passage?
A.Chatting on the phone.B.Reading negative news.
C.Communicating in the real world.D.Avoiding meeting friends and strangers.
2023-07-31更新 | 61次组卷
共计 平均难度:一般