10 . In Favour of Simple Writing

Do you edit text messages carefully before sending them? If so, you may be the kind of person who takes pride in _______ even the simplest message. If you do not, you may see yourself as a go-getter, one who values excitement and speed over _______: get it done decently now rather than perfectly later.

People are constantly receiving messages, from the mailbox to the inbox to the text-message alert. What to read, what to skim (略读) and what to ignore are decisions that nearly everyone has to make dozens of times a day. A new book titled All Readers are Busy Nowadays makes the argument for being the careful kind of _______, even in informal lines. The authors also present well-established _______ that have long been prized in guides to writing.

Take “less is more”. Most books on writing well advocate the advice to _______ needless words. The authors, however, have _______ the idea. In an email to thousands of school-board members asking them to take a survey, cutting the count from127 to 49 words almost _______ the response rate.

Keeping messages to a _______ idea—or as few as absolutely needed—helps ensure that they will be read, remembered and acted on. _______ the number of the available options has the same effect, too. A link in an email, ________, attracted 50% more clicks when presented alone than when it was sent alongside a second additional link.

Syntax (句法) and ________ matter, too. It is more ________ to adopt short and active sentences, with common words familiar to everyone. From Facebook posts to online-travel reviews, even brief, informal pieces of writing that follow these rules get more likes and shares.

If everyone is a busy reader, everyone is a busy writer, too. That may make it tempting to sent as many messages as ________ as possible and hope for the best. But from essays to text messages organizing dinner plans, devoting time to the needs of readers has provable ________. If you are so busy that you write an undisciplined message which readers scan, ignore and delete, then you might as well have not ________ it at all.