A. activate B. amounted C. compared D. energetic E. guidelines F. identify G. image H. influenced I. respects J. review K. substantial |
Exercise Can Help Prevent Depression, Study Finds
How often do you exercise? A new
The Department of Health and Human Services recommends that adults engage in 2.5 to 5 hours of moderate activity per week or one hour and 15 minutes to 2.5 hours of
Adults who took a walk for what
Many
Nearly 5% of adults in the U.S. report regular feelings of depression, according to the Centers for Disease Control and Prevention. Among the study participants, researchers estimate that 1 in every 9 cases of depression might have been prevented had everyone met recommended exercise
Why Ear-worms Get Stuck in Your Head
We all get a sensation when a song, for no apparent reason, refuses to leave your head — in fact we’re no strangers to the dreaded “ear-worm.” But a new study published in Psychology of Aesthetics, Creativity and the Arts reveals a fascinating insight into ear-worms, and why some songs are better than others in sticking in our heads by investigating the actual elements of the song that make it catchy in the first place.
To do this, most frequent ear-worms of the participants were entered into a database and compared to songs that had never been reported as an ear-worm at all. The melodic features of the tunes were then analyzed, revealing that ear-worm tunes were typically those songs that have overall melodic shapes common in Western pop music. A classic example of a common contour (音调的升降曲线) pattern is heard in Twinkle, Twinkle Little Star, where the first phrase rises in pitch and the second falls. This makes the tune easy to remember and has been exploited in many other nursery rhymes, but also in pop music.
In addition to the melodic shape, the other ingredient to the ear-worm formula is the unusual interval structure. The aim of this is to surpass the listener’s expectations of an average pop song, showing unexpected leaps or more repeated notes than usual. “Our findings show that you can, to some extent, predict which songs are going to get stuck in people’s heads based on the song’s melodic content,” says one of the researchers, “This could help song-writers or advertisers write a jingle (短歌) everyone will remember for days or months afterwards.”
The authors conclude that studies of ear-worms can help explain how the brain works, and improve our understanding in how perception, emotions, memory and spontaneous thoughts behave in different people.
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________3 . Pricing is managers’ biggest marketing headache. It’s where they feel the most pressure to perform and the least certain that they are doing a good job. All successful pricing efforts share two qualities: The policy combines well with the company’s overall marketing strategy, and the process is well-organized as a whole.
A company’s pricing policy sends a message to the market—it gives customers an important sense of a company’s philosophy. Consider Saturn Corporation (a wholly owned company of General Motors). Saturn wants to let consumers know that it is friendly and easy to do business with. Part of this concept is conveyed through initiatives such as inviting customers to the factory to see where the cars are made and sponsoring evenings at the dealership that combine a social event with training on car maintenance. But Saturn’s pricing policy sends a strong message as well. Can a friendly, trusting relationship be established with customers if a salesperson uses all the negotiating tricks in the book to try to separate them from that last $100? Of course not. Saturn has a “no hassle, no haggle” policy which removes the possibility of conflicts between dealer and potential customer. Customers have an easier time buying a car knowing that the next person in the door won’t negotiate a better deal.
Of course, there are typically many participants in the pricing process: Accounting provides cost estimates; marketing communicates the pricing strategy; sales provides specific customer input; production sets supply boundaries; and finance establishes the requirements for the entire company’s financial health. Input from diverse sources is necessary. However, problems arise when the philosophy of wide participation is carried over to the price-setting process without strong coordinating mechanisms (协调机制). For example, if the marketing department sets list prices, the salespeople negotiate discounts in the field, the legal department adjusts prices if necessary to prevent breaking the laws or contractual agreements, and the people filling orders negotiate price adjustments for delays in shipment, everybody’s best intentions usually end up bringing about less than the best results. In fact, the company may actually lose money on some orders.
1. Why is it essential for a company’s pricing policy to combine with its overall marketing strategy?A.To maximize possible returns and profits. |
B.To maintain consistency in business operations. |
C.To eliminate the need for diverse sales inputs. |
D.To attract customers to social events and trainings. |
A.Saturn trains its dealers to treat customers sincerely. |
B.Saturn offers discounts to some loyal customers. |
C.Saturn cars are at least $100 cheaper than other cars. |
D.Saturn cars are sold at fixed, non-negotiable prices. |
A.Decision making requires gathering comprehensive information. |
B.The coordinating mechanism won’t work without a lot of input. |
C.Potential customers are easily upset at any stage of the process. |
D.The company loses money unless everyone intends for the best. |
A.The art of coordinating pricing processes |
B.The best sales negotiation techniques |
C.Getting one step closer toward better pricing |
D.Maximizing profits through pricing policies |
Typical desert activities like sandboarding, dune bashing and quad biking
With this tour, you’ll have half a day of adventure activities in the desert.
You’ll start your tour by driving to a scenic spot on the top of a tall sand dune (沙丘) for a chance to take photos of the area. On top of a sand dune, you’ll have the chance to slide down the side by sandboarding. From here, you’ll get ready for hitting some dunes in a four-wheel drive vehicle. Next, you’ll hop on a quad bike and have time to drive around the desert in the open air. Finally, you’ll have a camel ride around a small part of the desert.
What’s included
Pickup and drop-off
20 minutes of sandboarding
35 minutes of dune bashing
25 minutes of quad biking
10-minute camel ride
Water and soft drinks
A drive through a camel farm
Additional information
Requires a high level of physical fitness.
Not suitable for children between 0 and 5.
Children under 18 must be accompanied by an adult.
Tours starting after noon include a BBQ dinner with sweets and fruits, which costs an additional US$ 45/person only.
1. What kind of experiences can participants expect from this trip?A.Taking a sand bathing on the top of a sand dune. |
B.Exploring the expansive desert freely on a camel ride. |
C.An exciting day adventure filled with diverse activities. |
D.Capturing the breathtaking desert landscape with a camera. |
A.US$ 180. | B.US$ 220. | C.US$ 265. | D.US$ 400. |
A.The show was great! I highly recommend! |
B.It was a lot of fun and I enjoyed every minute of it. |
C.The place is cool, easy to find and get to with metro. |
D.Arrive early for tickets to avoid a long queue. |
No Filming at Concerts and Movie Theaters on Phones
“Please, no flash photography.”
Polite requests like this can be found in museums all over the world, but they generally don’t discourage people from taking photos of
The patent,
Many musicians and performers have banned cellphones from their shows
But the patent also raises questions about the sort of power that this technology would be handing over to
Given the company’s rigid support of personal privacy when it comes to police requests to break into users’ devices, it’s possible that Apple just
A.Raising funds to film the X-Files TV series. |
B.Switching from an academic path to acting. |
C.Giving up the hard-won position of a doctor. |
D.Rejecting the offers from the Ivy League. |
A.Being thoughtful and somewhat of a loner. | B.Having a scientific approach to life. |
C.Enjoying risky adventures. | D.Being overly optimistic. |
A.He didn’t go to college. | B.He is serious and focused. |
C.He doesn’t believe in UFOs. | D.He suffered a lot from his divorce. |
A.You will grow stronger by overcoming challenges. |
B.You are not supposed to blame others even if you are hurt. |
C.You can’t prevent others hurting you from time to time. |
D.You will become powerful if driven by your desires. |
A.A mysterious code. | B.A theory of personality types. |
C.A personality type. | D.A test to identify one’s personality. |
A.To judge an individual’s abilities. | B.To identify abnormality. |
C.To help people understand themselves. | D.To help settle workplace conflicts. |
A.Whether it can promote work efficiency. |
B.Whether it can serve its intended purpose. |
C.Whether it can promote the publication of studies. |
D.Whether it can show people’s psychological status. |
8 . The young lead new trends in consumption market
With the post-1990 generation becoming a vibrant (充满活力的) force in society and the post-2000 generation gradually entering the workforce, the purchasing power of the new generation of consumers has been steadily growing.
In terms of consumption pattern, online shopping has become the top choice for young people. Young people not only comprise a comparatively high percentage of internet users but also tend to shop online.
And yet a trend toward rational consumption has been growing rapidly over the past few years.
When it comes to brand cognition, young consumers seem to favor domestic products. Thanks to information online, young consumers no longer blindly pursue foreign brands and instead prefer local brands, highlighting their confidence in Chinese-made products. From Li-Ning, Anta to Warrior shoes, domestic brands in various fields are being warmly welcomed by young consumers.
A.Young consumers no longer blindly chase trendy or luxury items. |
B.They excel in using mobile devices and social media for getting information. |
C.Their tendency to pay much leads to the development of products and services. |
D.Their changing behaviors in consumption have promoted high-quality products. |
E.In fact, young people are slowly becoming the main force in the consumer market. |
F.They are willing to pay for products with unique features and innovative services. |
9 . There is no known date for when the ancient Greeks or Romans first shared their stories about gods, monsters and heroes. But for the modern myth known as Star Wars, that date is May 25,1977, when the original movie opened in theaters and kicked off a global phenomenon that spanned films, TV shows, novels, comic books, toys, lunchboxes, bed sheets and more. Even today, Star Wars remains an enduring touchstone (检验标准) of pop culture. Critically praised or not, the movies continue to be a big hit.
And just as we know when the mythology began, we also know who invented it: writer-director George Lucas. His inspiration, he told TIME in 1977, was “all the books and films and comics that I liked when I was a child… My main reason for making it was to give young people an honest, wholesome fantasy life, the kind my generation had.”
No one could predict just how much Lucas’ creation would catch on — not even Lucas himself or the film’s star Mark Hamill, who played young hero Luke Skywalker. “I had no idea it would be as successful as it was,” Hamill said in 2017, marking the original film’s 40th anniversary. “I just thought I would be a fan of this even if I weren’t involved.”
Before Lucas created Star Wars, he had an even more ambitious goal — to blow up the ways of Old Hollywood. And he did. Star Wars introduced a new era of moviemaking, one that saw the development of amazing special effects and the tools to achieve them. After this legend, filmmakers felt free to bring their wildest ideas to life in totally realistic ways that left audiences thrilled.
Why did Star Wars become such a powerful force? Hamill credits its ability to satisfy the human need for escapism. “People value the idea of going away to some happy place,” he said, “whether it’s Oz or Narnia or Middle Earth or Hogwarts. I think it appeals to children of all ages. It doesn’t matter if you’re 6 or 60. It appeals to the optimistic young idealism that I think every person has, however buried it might be.”
1. What can we learn from the first paragraph?A.People should keep digging into the history of ancient myths. |
B.More products associated with Star Wars have been created. |
C.Some people’s criticism of Star Wars made it less popular than before. |
D.Star Wars is more successful in the business field than in the entertainment field. |
A.To break the old rules and traditions of making films. |
B.To appeal to the optimistic young men to pursue their dreams. |
C.To encourage other filmmakers to bring their wild ideas to life. |
D.To offer young people an as good and healthy fantasy life as he had. |
A.it meets people’s pursuit for a place to escape |
B.it symbolizes the beginning of the modern myth |
C.the special effects offer amazing viewing experience |
D.the main actors in this film are very popular among the public |
A.inspire people to be optimistic and ideal |
B.introduce the basic information about Star Wars |
C.recommend the talented writer-director George Lucas |
D.criticize the fact that Star Wars is not as well made as before |
DNA analysis reveals two waves of migration
The results of the study, published in the Science Bulletin, revealed two major migration waves in history. In this pioneering study, scientists from Fudan University
The Hexi Corridor, was a narrow yet crucial link
Historical documents attest (证实) to the Hexi Corridor’s significance as a crossroads
The DNA analysis pinpointed two outliers (异常样本) dating to the Wei Dynasty and the Tang. Further examination revealed one had approximately 50 percent western Eurasian ancestry and