Long Journey
The majority of the world’s clothes, bags and shoes are manufactured in Asia. But the region’s brands have made little headway in the West. Of the ten most valuable global apparel (服装) labels ranked by Millward Brown, a market-research firm, only Uniqlo is Asian. Li-Ning, one of China’s best-selling sportswear brands, tried to enter America in 2010. It opened a flagship store in Portland, Oregon and later launched an English-language online store. Both failed.
What makes the journey so hard? Adjusting to Western tastes takes time. Although Uniqlo became the largest Japanese apparel brand by selling US-style clothing, it still encountered cultural barriers in America itself. For example, vests (背心) are one of Uniqlo’s most popular products at home, but relatively few Americans and Europeans wear an additional layer beneath their shirts, says Dairo Murata, an analyst at JPMorgan Chase, a bank. It was only two years ago the firm also realized that XL was not big enough in America; it now duly provides XXXL.
Another problem, at least outside the big cities, is price. Uniqlo takes pride in the use of high-tech, comfortable fabrics (布料),an attempt to differentiate itself from other basic clothing brands like Gap and Old Navy. But at Danbury Fair, a Connecticut shopping mall that is a barometer for retail trends in the suburbs, people prefer Primark, a super-cheap Irish retailer (零售商) which recently opened, to Uniqlo, which shut up shop in June. Mall visitors are conservative about fashion and about spending, explains F.K. Grunert, its manager.
What still seems to work better is concentrating on urban centres, even though that means a smaller potential market. This month Uniqlo opened a stand-alone store in Manhattan’s Soho; such shops tend to do well. In 2002 it had 21 stores in Britain, dotted around the north-west, Midlands and south-east; now eight of the ten it still has are in London.
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2 . His Refresh
For me, change is in the air. The snow is thawing in the town where Susan and I are living. We both got vaccinated (I’ve never been so happy to have type I diabetes, which qualified me for early shots). And by the time you read this, our daughter will have been married, surrounded by family, on a Mexican beach. Hooyah! This is the spirit of change. In this issue, you’ll find new sections meant to delight you as much as tossing rice at your grinning daughter.
A knowledge quiz. Sharpen your pencils. Brain Games now features “Fact or Fiction” (page 117) to test your recall and worldliness in equal measure. I scored six and got the bonus question only by cheating and consulting 13 Things on page 40.
A new health section. You already our sister site, thehealthy.com. Now we’re curating its content into The Healthy (page 53), full of advice, first person narratives, and medical news.
Where, OH Where? There’s nothing like seeing a gorgeous photograph shot somewhere in the country and wanting —no, needing to know where the heck it was taken. We turn that irresistible sensation into a visual quiz (page 38).
Smile-inducing news. RD editors here and around the world are always finding never-before-seen examples of charity and ingenuity. We’re rolling them into A World of Good (page 18).
Animal stories! Because who can resist? To continue the celebration of our animals’ ability to bond, Best Pet Pals (page 44) will spotlight one priceless submission to your heart’s content.
________ Finally, on page 1,we’re creating a brand-new section, hoping to offer you a friend who brings fun ideas to your kitchen table, who helps everyone laugh and cry together about what makes us all human.
Write to let me know if you have got a flashing idea for the name of this section. And thanks for reading.
1. What may this article be from?A.Novel. | B.Newspaper. | C.Magazine. | D.Instruction book. |
A.A knowledge quiz. | B.A new health section. | C.Where, OH Where? | D.Animal stories! |
A.Fun Guy in Kitchen of Fantastic Food | B.A Trusted Friend in a Complicated World |
C.Hooyah to Humor and Human | D.Ideas to Laugh and Cry |
3 . Aesthetic thought (美学思想, 审美理念) of a distinctively modern art emerged during the 18th century. The western philosophers and critics of this time devoted much attention to such matters as natural beauty, the purity, and representation—a trend
Over the years, aesthetics has developed into a
A.leading | B.conducting | C.taking | D.reflecting |
A.Since | B.For | C.At | D.Before |
A.transplant | B.transmit | C.displace | D.replace |
A.chief | B.central | C.main | D.prior |
A.remarked | B.marked | C.regraded | D.considered |
A.opposing | B.similar | C.same | D.confusing |
A.method | B.means | C.mind | D.moral |
A.and | B.or | C.though | D.while |
A.artists | B.authorities | C.critics | D.psychologists |
A.owing | B.used | C.opposed | D.restricted |
A.In the other | B.In another | C.On the other | D.For another |
A.narrow | B.broad | C.visual | D.moral |
A.consequences | B.morals | C.concerns | D.believes |
A.to | B.on | C.for | D.by |
A.theoretical | B.ideal | C.technical | D.practical |
A. kill B. connection C. powered D. producer E. potential F. expected G. catch H. developed I. protected J. react K. measured |
Love it or hate it, flying is necessary if we want to get to a faraway destination. For those of us who love to read e-books or listen to music on our phone to
This is because airlines didn’t allow smartphones to be
During the study, Kenny Kirchoff, a Boeing engineer,
This issue is worse with mobile phones, which constantly send and receive strong signals while they search for a
Despite this, there were just 29 cases of electromagnetic interference caused by mobile phones reported worldwide between 2003 and 2009, according to CNN. Besides, the instruments in modern planes are
Many airlines are now
A.It deserves an award. |
B.Its ending is not good enough. |
C.Its special effects are not satisfying. |
D.It is good except for the scary part. |
New look on the Museum
Museums have changed. They are no longer places for the privileged few or for bored vacationers to visit on rainy days.
At a science museum in Ontario, Canada you can feel your hair stand on end as harmless electricity passes through your body. At the Metropolitan Museum of Art in New York City, you can look at 17 century instruments while listening to their music. At the Modern Museum in Sweden, you can put on costumes provided by the Stockholm Opera. As these examples show, museums are reaching out to new audiences, particularly the young, the poor and the less educated members of the population. As a result, attendance is interesting.
Many museums have changed in appearance. Some old, gray museums have been rebuilt, and the newer ones are open and modern in their architecture. Inside, there is modern lighting, color, and sound. Instead of displaying everything they own, museum directors show fewer objects and leave open spaces where visitor can gather and sit down. They also bring together in one display a group of objects drawn drawn from various parts of the museum to represent the whole lifestyle of region or a historical period. In one room, for instance, you may find materials, clothing, tools, cooking pots, furniture, and art works of a particular place and time.
More and more museum directors are realizing that people learn best when they can somehow become part of what they are seeing. In many science museums, for example, there are no guided tours. The visitor is encouraged to touch, listen, operate, and experiment so as to discover scientific principles for himself. The purpose is not only to provide fun but also to help people feel at home in the world of science. The theory is that people who do not understand science will probably fear it, and those who fear science will not use it to the best advantage.
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A. diagnostic | B. respectively | C. improve | D. update | E. accurately | F. presented |
G. practice | H. distinct | I. combined | J. standard | K. disclose |
A new study by a team of Stanford University School suggests that the average human body temperature in USA has decreased over the last century. The idea that the normal human body temperature is about 37°C was first
However, it turns out that this well-established fact is not completely correct– or, to put it more
The team looked at three
By cross-checking the health records, the researchers concluded that the average American’s body temperature is about 0.03°C and 0.6°C lower for women and men,
As for the reasons, the researchers say that the most likely one is a decline in the human metabolic rate (人体代谢速率) due to environmental factors. One possibility is that improvements in public health have reduced the incidence of inflammations (炎症感染率), which
8 . Stephen Hawking remembered by his research student
Stephen was not so famous when I began my PhD at Cambridge in 1972, but his brilliance was already clear to his peers. On becoming his research student, I found it rather discouraging when I was informed by one of my tutors that Stephen was the brightest person in the department.
I soon discovered some of Stephen’s unique
I also learned about Stephen’s stubbornness and
I’m often asked where Stephen stands in the pantheon(名流群) of great physicists. There are many ways of being a great physicist and they cannot be
A.Otherwise | B.Nevertheless | C.Moreover | D.Therefore |
A.in process of | B.on account of | C.in possession of | D.accounting for |
A.familiar | B.similar | C.close | D.related |
A.accompanied | B.served | C.treated | D.entertained |
A.habits | B.habitats | C.tempers | D.characteristics |
A.work out | B.pick out | C.put out | D.lay out |
A.bothering | B.puzzling | C.disordering | D.suffering |
A.amazement | B.amusement | C.disappointment | D.astonishment |
A.innovation | B.evolution | C.determination | D.imagination |
A.fairy | B.chilly | C.scary | D.worthy |
A.sympathy | B.dream | C.doubt | D.regret |
A.leveled | B.classified | C.ranked | D.awarded |
A.claimed | B.appealed | C.fastened | D.applied |
A.outnumbered | B.emphasized | C.outlined | D.overstated |
A.optimistic | B.potential | C.positive | D.contemporary |
A.$ 1. | B.$ 2. | C.$ 3. | D.$ 52. |
2. What does the speaker suggest people do with their monthly income?
A.Put part of the money in a savings account. |
B.Spend 2% of the salary on living expenses. |
C.Deposit $1000 every month. |
D.Pay the bills first. |
A.Secrets of spending money wisely. |
B.Saving money for family emergencies. |
C.Methods of saving money. |
D.The importance of saving money. |
We had several monkeys on board, but Jack was the prince of them all. As he grew tame, he got more liberty, till he got the whole range of the ship, except the captain’s and the passengers’ cabins. I
He sometimes burned his fingers by these tricks, and this kept him quiet for a few days. But no sooner had the pain been gone, to no one’s surprise,
Besides Jack, we had on board three little monkeys with red skins and blue faces. Once, Jack attracted
Jack was afraid to come down, and only after three days passed