1 . previous recessions (经济衰退), billionaires were hit along with the rest of us; it took almost three years for Forbes’s 400 richest people to recover from losses caused in 2008’s Great Recession. But in the coronavirus recession of 2020, most billionaires have gotten richer than ever before.
Billionaires increased their new billions just as millions of other Americans ran into terrible financial problems. More than 20 million people lost their jobs at the start of the pandemic. Food banks across the country are preparing for another great increase in demand. Why are American billionaires doing so well while so many other Americans suffer? People may find part of the reasons from the following fact. Stocks (股票) are overwhelmingly owned by the wealthy, and the stock market has recovered from its early-pandemic depths much more quickly than other parts of the economy.
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What does the author mainly tell us in the passage?| A．Food banks are not enough in the United States. |
| B．The richest kept getting richer even in the pandemic. |
| C．The stock market recovered before the pandemic started. |
| D．400 richest people recovered from losses in the pandemic. |
2 . The AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps used to persuade potentials to make a purchase. The first three steps lie in creating attention (A), decorating interest (I), and building desire (D) for the product, before the fourth step — the “call to action” (A) — tells them exactly how and where to buy. AIDA can channel the customer’s feelings through each stage toward reaching a sale.
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“Call-to-action” is where all of the initial hard work pays off and leads to the action from a potential customer. For example, they might pick up the phone to discuss the idea of a trial of the services or, alternatively, they may just buy that product or service that has been promoted to them all along.
And AIDA is used to great effect in the movie industry. Movie studios begin their marketing campaigns months in advance. The campaigns develop by offering attractive flashes of the movie without giving too much away. Desire is inspired by the release of the full preview which is fully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue on the opening weekend. Advertisements in newspapers and on television focus on the movie’s release, inviting the consumer to go and buy a ticket.
1. What is the purpose of practising AIDA?| A．To create jobs. | B．To increase sales. |
| C．To research markets. | D．To introduce products. |
| A．To design an AIDA model. | B．To display how AIDA works. |
| C．To show how to make a movie. | D．To advertise the movie industry. |
1. What is in the woman’s land?
| A．Oil. | B．Gold. | C．Gas. |
| A．$1,000 per day. |
| B．$1,100 per day. |
| C．$1,200 per day. |
| A．Buying something. |
| B．Talking about the land. |
| C．Signing a contract. |
4 . In an increasingly globalized business world, companies demand Human Resources (HR) leaders who can overcome cultural barriers to achieve key goals. This year, students in the Master of Human Resources and Industrial Relations (MHRIR) Program will get hands-on experience leading multicultural teams as they work together with peers (同辈) from all corners of the globe.
“Our students get firsthand experience on global teams, which helps them understand the challenges and the opportunities they will face in the business world,” said MHRIR Program Director Stacy Hove.
Elishka Correa joined the program to explore how HR leaders can help businesses grow quickly in the global marketplace. “Companies appreciate diversity — not only in terms of products and markets, but the people they hire — so that they can expand their business and reach customers in different parts of the world,” she said. “When I go into an organization, I’m not only going to work with Indians or Americans, it’s going to be a mix of people. That trend is beginning to grow, so I think it’s very important to appreciate people from different backgrounds.”
As they progress through the program, the students are discovering unexpected challenges as they work on projects in diverse teams. Each contributor brings a different approach to solving problems, communicating, and challenging one another’s opinions.
Devin Roll, a student from North Dakota, appreciating the unique views his classmates share, said, “The benefits of having cross-cultural experiences go far beyond the classroom. Diverse teams and companies outperform their competitors, and HR leaders act as a vital partner in acquiring and maintaining diversity in the workforce.”
Many of the international students in the program said they would return to their home countries after graduation and bring along connections to their classmates, who would build careers (职业) in countries around the world. They hope to stay in touch, and share their expert knowledge.
1. What is the aim of the program?| A．To help students to set clear goals. |
| B．To provide jobs for foreign students. |
| C．To teach students to run their own business. |
| D．To train students to build multicultural teams. |
| A．It prevents social advance. | B．It makes it easy to hire people. |
| C．It can help business growth. | D．It can put an end to the conflict. |
| A．It is predictable. | B．It is short-lived. | C．It is unidentifiable. | D．It is far-reaching. |
| A．Work for the university. | B．Keep closely connected. |
| C．Stay in their home countries. | D．Reform teaching methods. |
1. What is the speaker probably doing?
| A．Introducing a family. | B．Making a speech. | C．Giving a lesson. |
| A．About a century. | B．About half a century. | C．About a quarter of a century. |
| A．They paid for the fire loss. |
| B．They spent too much building the new factory. |
| C．They paid the employees regularly while rebuilding. |
Yiwu’s market bounces back after three difficult years
Orders from all over the world
Statistics show that on Feb 2, 75,000 merchants
Lu Qingrong, manager of the Jingrong Toy Company, said that orders have already been scheduled for May and June,
For the past three years, Yiwu’s manufacturing companies
Lu added that Jingrong will focus on strengthening innovation and research
In addition, the company is currently adding more production lines, which will raise
This year marks the 15th anniversary of China’s Double 11 online shopping festival.
The first Double 11 event
This year’s Double 11 shopping festival witnessed
According to Tmall, a leading online retail platform affiliated with Alibaba, 155 brands achieved sales of over 100 million yuan ($13.72 million) as soon as the event
Over the past 15 years, the Double 11 festival has become the most important platform
| A．Ecommerce is a doubleedged sword. |
| B．Local specialties should be exported. |
| C．Commercials are of no use. |
9 . If a stranger offered you money to keep a suitcase in your spare room, would you accept? How about the other way round: if you had too many belongings, would you consider trusting someone you met online with their safekeeping (保管)? Anthony Paine believed enough of us would answer “yes” to these questions to launch (发起) his own startup (新兴公司), Stash bee. His business links people with space to those who need it.
And it’s just one player in the booming “sharing economy”. All their business models work around one simple word: trust. So, how does Stash bee measure up (合格)? BBC journalist Dougal Shaw decided to try it out for himself. He had some odds and ends to store while decorating his house, and met a host through the site who could keep them for 475 RMB for two months. All relatively smooth and painless.
Stashbee agree that dealing with security concerns is important, but say business success depends more on people overcoming a distrust of strangers we’ve been taught since childhood. They aren’t alone. Companies such as Costockage, Roost and Spacer all run similar storage businesses, and are all relying on a change in consumer attitudes.
Would you try it out? It’s a question of trust.
1. The author put forward two questions at the beginning of the text to________.| A．expect readers to answer them | B．carry out a survey among readers |
| C．start a conversation among readers | D．draw readers attention to the topic |
| A．Experiencing in person. | B．Doing a survey online. |
| C．Analyzing some data. | D．Exchanging his belongings. |
| A．Trust is not well built in childhood education. |
| B．The new startup isn’t concerned about security. |
| C．No company follows the business model of Stashbee. |
| D．Consumer attitudes have changed greatly over time. |
10 . The natural world provides humans with essential services. For instance, forests channel water into rivers that irrigate crops while their roots prevent landslides. Over decades, therefore, governments have made promises about preserving the world’s biodiversity.
However, those promises have been broken many times, which has caused the depressing destruction of natural environments. One step towards avoiding yet more disappointment is to emphasize the close link between preserving biodiversity and the widely held goal of reaching net-zero carbon emissions. Unfortunately, less known is the link between them.
Given that biodiversity has an important role in meeting these carbon-reduction goals, you might think it would feature highly in the net- emissions plans. Not so. For example, faced with tighter regulation of emissions, many companies are now channeling more time and cash to their firms’ carbon footprints reduction and energy transition, yet the plans have too little to say about biodiversity.
That needs to change. Sale guarding biodiversity is an efficient way to control carbon emissions. Companies and investment firms should pay more attention to the opportunities from preserving ecosystems. By investing in biodiversity—directing capital to projects that repair an ecosystem—companies can offset (抵消) their emissions. By some estimates, projects to manage carbon-rich wetlands and to reforest cleared and could provide more than one-third of the emissions reductions that are needed to prevent more than 2°C of global warming.
Key to managing more capital is better measurement so that the link between investment in natural projects, biodiversity and carbon is made clear. Today some so-called carbon-offset projects that involve firms paying money to are questionable and not supported by evidence. Better guidelines and practice can help and so can new technology. Drones and satellites can improve the measurement of biodiversity and accounting systems can measure how spending on biodiversity compares with pouring cash into other kinds of carbon management.
1. What do we know about biodiversity?| A．Its importance is undervalued. | B．Its link with carbon emissions is clear. |
| C．It is the source of carbon dioxide. | D．I gets promised benefits from governments. |
| A．To clarify a rule. | B．To make a conclusion. |
| C．To explain a plan. | D．To support an opinion. |
| A．Rebuilding wetlands. | B．Redirecting capital. |
| C．Cutting carbon emissions. | D．Transforming energy. |
| A．The natural world deserves more investment. |
| B．The key to managing capital is new regulations. |
| C．It is hard to achieve net-zero carbon emissions. |
| D．It is worthwhile spending money on clean energy. |
