1 . Are we getting more stupid? According to Gerald Crabtree, a scientist at Stanford University in the US, we are.
You may not want to hear this, but Crabtree believes that human intelligence reached its peak more than 2,000 years ago and ever since then has been going downhill. “If an average Greek from 1,000 BC were transported to modern times, he or she would be one of the brightest among us,” Crabtree told The Guardian.
At the heart of Crabtree’s thinking is a simple idea. In the past, intelligence was critical for survival when our ancestors had to avoid dangerous animals and hunt for food. The difference of being smart or stupid is often life or death. However, after the spread of agriculture when our ancestors began to live in dense farming communities, the need to keep their intelligence in peak-condition gradually reduced.
This is not hard to understand. Most of the time, pressure is what keeps us going—you need the pressure from your teachers to finish your homework the pressure of looking pretty encourages you to lose weight when summer comes. And the same is also true of our intelligence-if we think less, we become less smart.
These mutations (变异) are harmful to our intelligence and they were all developed in the past 3,000 years. The other evidence that Crabtree holds is in our genes. He found that among the 2,000 to 5,000 genes that we have that determine human intelligence, there are two or more mutations in each of us.
However, Crabtree’s theory has been criticized by some who say that early humans may have better hunting and surviving abilities, but people today have developed more diverse intelligence. For example, spearing (用矛刺) a tiger doesn’t necessarily require more brainpower than playing chess or writing a poem. Moreover, the power of modern education means lot more people have the opportunity to learn nowadays.
“You wouldn’t get Stephen Hawking 2,000 years ago. He just wouldn’t exist,” Thomas Hills of the University of Warwick, UK, told Live Science. “But now we have people of his intellectual capacity doing things and making insights (洞察力) that we would never have achieved in our environment of evolutionary adaptation (进化适应).”
1. What is Crabtree’s recent finding according to the article?A.The Greeks from 1,000 BC could have been the smartest in human history. |
B.Our ancient ancestors had no better surviving abilities than we do nowadays. |
C.Mutations in genes that decide human intelligence have affected the development of intelligence. |
D.Humans have been getting steadily more intelligent since the invention of farming. |
A.had much more genes that determine human Intelligence |
B.were forced to be smart due to natural selection pressures |
C.relied more on group intelligence than individual intelligence |
D.developed a diverse intelligence to adapt to the hard realities |
A.people today are under much more pressure than early humans |
B.it’s unreasonable to compare hunter’s and a poet’s intelligence |
C.modern education is far more advanced than ancient education |
D.human intelligence nowadays is different from that of the distant past |
A.He is for Crabtree’s theory. |
B.He is against Crabtree’s theory. |
C.He is worried about Crabtree’s theory. |
D.He is confused about Crabtree’s theory. |
2 . A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing.
Brand power refers to the relative strength of a company’s brand in the minds of consumers, and can influence consumers’ choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company’s most important assets.
High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers (零售商). And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name.
Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products.
Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products.
![](https://img.xkw.com/dksih/QBM/2020/11/11/2590531094544384/2591649776091136/STEM/33a7083388e8464aadb638d80b12ff89.png?resizew=41)
![](https://img.xkw.com/dksih/QBM/2020/11/11/2590531094544384/2591649776091136/STEM/20e8953ade254e55bfe6d12d27ba336f.png?resizew=66)
![](https://img.xkw.com/dksih/QBM/2020/11/11/2590531094544384/2591649776091136/STEM/60a32d06e4a549d8be194ffcd3b3b327.png?resizew=75)
![](https://img.xkw.com/dksih/QBM/2020/11/11/2590531094544384/2591649776091136/STEM/9a28109079524dc19812db92b523684e.png?resizew=69)
![](https://img.xkw.com/dksih/QBM/2020/11/11/2590531094544384/2591649776091136/STEM/2fd3bab539994bd8bdd8f4b53f64420a.png?resizew=68)
![](https://img.xkw.com/dksih/QBM/2020/11/11/2590531094544384/2591649776091136/STEM/0dfbe52c9eb84664bed4ec0ea045b6e9.png?resizew=60)
![](https://img.xkw.com/dksih/QBM/2020/11/11/2590531094544384/2591649776091136/STEM/14b1229430e0400891b438944a486d1e.png?resizew=54)
1. What does the word “assets” in the 2nd paragraph mean?
A.points | B.advantages | C.aspects | D.elements |
A.a high brand wins the loyalty of consumers |
B.a high brand usually sets a much higher price |
C.it’s easy for a high brand company to launch new products |
D.a high brand company is more competitive when doing business with retailers |
A.happens when the company is developing a new product |
B.means the expansion of a company’s business in its established field |
C.takes place when the company introduces a similar item but with a new colour |
D.refers to the use of an established brand name to promote a new product in a new category |
A.Brand Power | B.Famous Brands |
C.Company Brands | D.Brand Products |
Now rewind this picture 1,839 years. You are in the same seat, only you are watching classical Greek entertainment.
The city of Athens is a fun mix of the old and the new, the classic and the modern. Often a little shop is located next to the ruins of a temple, which is only a block from a large, air-conditioned hotel. The great city of 2,500 years ago is still visible today.
Ruins are the most obvious sign of ancient Athens, and the most famous of these is the Acropolis(卫城). The Acropolis is a large hill that was the center of life in Athens. On its slopes were temples, monuments, and theaters. From the top, you can see how the urban area of Athens stretches out in every direction.
On the top of the Acropolis is the Parthenon. This was once a huge temple to Athena, the city’s patron. It was first completed in 432 B.C., but has been damaged and destroyed several times. However, visitors can still see the “tricks” used in building the Parthenon. The columns along the outside lean inward, and are slightly fatter in the middle. The temple is also higher in the middle than on the sides. All these effects make the Parthenon look perfectly straight from a distance.
Only a block away from the Acropolis is the neighborhood of Plaka. The area, with its little shops and restaurants, is very popular with both tourists and locals, and is an important part of modern Athenian culture. Many great thinkers, writers, and political leaders lived in ancient Athens. The ruins of their homes and favorite spots are scattered throughout the busy port city. The hill where St. Paul addressed early Christian Athenians is located near the Acropolis. Great thinkers such as Perikles and Demosthenes spoke to the civil assemblies held at the Pnyx Hill. Today the Pnyx is an open-air theater for light and sound shows.
Tourism is very important to people who live in modern-day Athens. Thousands of people come every year to see these ruins and to tour the many museums that house artifacts from ancient times. This provides many jobs and brings money into Athens, which helps the city pay for improvements. Athenians take pride in the accomplishments of their ancestors, and people from all around the world come to admire them. By looking around the city today, we can imagine what life was like in ancient Athens.
1. Which of the following statements is INCORRECT about the city of Athens?A.The culture of the city is a mixture of the old and modern. |
B.Traces of the ancient city can still be found |
C.Ruins and modern hotels co-exist in the city. |
D.All the temples are not far away from air-conditioned hotels. |
A.naughty acts | B.confusing constructing skills |
C.skillful constructing methods | D.constructing materials |
A.offering job opportunities to Athenians |
B.enriching Athenians by providing accommodation for tourists |
C.enabling Athenians to improve the infrastructures |
D.making Athenians proud of their ancestors |
A.Tourism in Athens | B.Athens: Then and Now |
C.Historic Interests in Athens | D.The Magic of Ancient Athens |
4 . Do you shop for groceries online and have them delivered to your door? Well, this might be just the start of a digital revolution in food. How about tattooed (刺花的) fruit, ice cubes which send text messages, and wine from the bottom of the ocean? All these things are on the
They say stickers and wasteful packaging on fruit could be
Our
Innovative ways to
Indeed, some companies are helping consumers stay
This makes the retailer more than just a supplier of food — it becomes “kind of food
For the discerning (有眼力的) drinker, the future holds another new experience. How would you like to try “ocean-aged wine”? This is the wine which has been sunk to the bottom of the ocean to help it
I find all these
A.rise | B.contrary | C.horizon | D.whole |
A.replaced | B.exchanged | C.covered | D.understood |
A.connected | B.contributed | C.imported | D.applied |
A.heavily | B.actually | C.purposefully | D.weakly |
A.situations | B.groceries | C.services | D.kitchens |
A.In short | B.At first | C.For instance | D.After all |
A.enhance | B.add | C.analyze | D.locate |
A.search | B.monitor | C.elect | D.limit |
A.developed | B.tracked | C.tempted | D.followed |
A.comfortable | B.smart | C.holy | D.healthy |
A.consumption | B.waste | C.cost | D.bargain |
A.consultant | B.customer | C.designer ![]() | D.guard |
A.delicate | B.dizzy | C.mature | D.delicious |
A.innovations | B.goals | C.behaviors | D.consumers |
A.move about | B.step across | C.join in | D.get on |
Virtual Fitness
Exercise plays a very important role in a healthy lifestyle. But you may not have time or money to go to a gym on a regular basis. The good news is that today's technology lets you access fitness classes from the comfort of your home. A quick Internet search will turn up thousands of online fitness classes. You can watch videos on your phone, computer or tablet and do the exercises right where you are. All you need is an Internet connection and a space large enough to move around in.
Online fitness classes take a wide variety of forms. Some focus on stretches and slow movements. Other classes involve fast aerobic activity, while others build muscle strength. Some require equipment such as weights, but others use only your body. This means that you can choose a class that does what you like. And you can try a different one whenever you like.
Anyone can post a fitness video on the Internet. Not everyone knows what they are doing. So it is important to think about who is teaching the class. Try to find teachers who are certified by an organization with a good reputation. I tried some virtual fitness classes several years ago.The reason was simple: convenience. I could do a fitness class at any time of day. I didn't need to travel to a gym and back, which saved me a lot of time. But being able to work out any time meant I kept putting it off. I'd do everything else first and then the day would be over. I’d never actually get around to exercising.
Having to exercise at a definite time means I have to put it on my schedule. So for me, scheduled classes such as those at a gym are helpful.
Anyhow,if the gym isn't for you, you may want to give an online fitness class a try.
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
6 . Trackers on Ice
Just because a scientist puts a GPS tracking collar on a wild polar bear does not mean the animal will willingly keep it on.
“These dropped collars
The team compared the discarded collars' movements with widely used ice-drift modeling data from the U.S. National Snow and Ice Data Center (NSIDC). Collar data indicated that the NSIDC model underestimates the speed at which ice moves around in Hudson Bay--as well as the overall
This means the bears may be working harder, when moving against the direction of the ice, than scientists had
Plus,such data could improve predictions about how oil spills or other pollutants may spread in seas
A.In fact | B.In a way | C.In addition | D.In the end |
A.destroy | B.remove | C.resist | D.reject |
A.particularly | B.relevantly | C.intentionally | D.potentially |
A.estimates | B.subjects | C.measurements | D.patents |
A.displayed | B.identified | C.justified | D.preserved |
A.behavior | B.habitat | C.manner | D.motion |
A.flexible | B.favorable | C.accessible | D.changeable |
A.internally | B.accurately | C.securely | D.independently |
A.extent | B.damage | C.trend | D.limit |
A.agreed | B.promised | C.proved | D.assumed |
A.immediate | B.superior | C.entire | D.timely |
A.evident | B.unique | C.common | D.realistic |
A.gap | B.scan | C.boom | D.fit |
A.replaced | B.littered | C.packed | D.matched |
A.reverse | B.resemble | C.influence | D.motivate |
7 . Do you remember how you felt the first time you rode bike? What about your first heartbreak?
Neuroscientists usually define a singular memory as an engram---a physical change in brain tissue
In their current work, Ramirez and his colleagues are investigating whether
If it’s one day possible to alter human memory, who should be allowed to receive that treatment? And would the
As neuroscientists progress with their research, they say these
A.Forgettable | B.Memorable | C.Sustainable | D.Believable |
A.fruit | B.difference | C.pain | D.movement |
A.associated with | B.exchanged for | C.sentenced to | D.deprived of |
A.put off | B.pick up | C.turn on | D.make up |
A.reacted | B.hurried | C.stunned | D.resolved |
A.short-term | B.negative | C.enjoyable | D.reliable |
A.deleting | B.decreasing | C.activating | D.pausing |
A.recreate | B.eliminate | C.liberate | D.memorize |
A.Therefore | B.Besides | C.Indeed | D.However |
A.Since | B.Unless | C.Until | D.While |
A.removed | B.strengthened | C.altered | D.stimulated |
A.emotional | B.physical | C.controversial | D.mechanical |
A.immune | B.justice | C.medical | D.commerce |
A.mental | B.ethical | C.criminal | D.equality |
A.killing | B.multiplying | C.controlling | D.justifying |
8 . Could Buying Paintings Make You Rich?
Is investing in paintings a good way to get rich fast? And how should you invest in art?
“With extreme
To invest in art as a true investment, you need a starting fund of at least $5,000. But it’s not just about having enough
Art is also not a regulated investment so when things go wrong — for example, an artwork turns out to be a fraud (赝品) — then investors cannot fall back on
Of course given the current environment of low interest rates, that’s still a(n)
It is reported that after a decrease in the global art market throughout 2016, auction (拍卖) sales
A.accuracy | B.carefulness | C.enthusiasm | D.generosity |
A.beg | B.control | C.forbid | D.recommend |
A.get back | B.look into | C.take out | D.turn to |
A.desire | B.energy | C.money | D.time |
A.accidents | B.appliances | C.measures | D.drinks |
A.partner | B.spectator | C.target | D.therapy |
A.initiative | B.regulation | C.strategy | D.tradition |
A.better | B.earlier | C.healthier | D.lower |
A.fall apart | B.fall down | C.go ahead | D.go up |
A.funds | B.levels | C.selections | D.rates |
A.ceased | B.proceeded | C.recovered | D.shrank |
A.fixed | B.limited | C.massive | D.modest |
A.creative | B.direct | C.flexible | D.sensible |
A.afford | B.preserve | C.transfer | D.undertake |
A.added | B.maximum | C.obvious | D.social |
9 . Unearthing the Importance of the Life-Sized Terracotta Warriors
The unexpected unearthing of the Terracotta Army is renowned as one of the world’s greatest archaeological events. Discovered in northwestern China and dating back to its first dynasty, the ceramic(陶制的)figures have shed light on the country’s ancient artistic practices and age-old burial traditions.
In addition to offering a glimpse into Imperial China’s distinctive approach to
Here, we present the history of the Terracotta Army, including its creation in the third century BCE and its
History
In 246 BCE, Qin Shi Huang, China’s first emperor, took
To celebrate his triumphs and
Historians theorize that the heads and bodies of the warriors were made through
Discovery
For centuries, Qin Shi Huang’s massive necropolis remained undetected. However, in 1974, workers stumbled upon a large
Designed with an impressive level of detail, each figure is a one-of-a-kind work of art. The life-sized sculptures are
A.funerary | B.fancy | C.unique | D.routine |
A.in relation to | B.on behalf of | C.in terms of | D.in case of |
A.discovery | B.routine | C.description | D.origin |
A.part | B.effect | C.over | D.power |
A.organization | B.unification | C.exploration | D.inspiration |
A.admire | B.reflect | C.decorate | D.memorize |
A.defend | B.preserve | C.energize | D.challenge |
A.position | B.destination | C.site | D.facility |
A.self-disciplined | B.assembly-lined | C.cutting-edge | D.well-off |
A.transported | B.dismissed | C.fired | D.improved |
A.sculpture | B.status | C.knot | D.packaging |
A.amazing | B.different | C.selective | D.senior |
A.historically | B.equally | C.currently | D.realistically |
A.In addition to | B.Other than | C.In response to | D.with regard to |
A.Typically | B.Actually | C.Similarly | D.Contrarily |
A. | currently | B. | requests | C. | attitude | D. | common | E. | specially | F. | refers |
G. | frequent | H. | practical | I. | contributes | J. | essential | K. | variety |
The Art of Gift Giving in China
On my fifth birthday party, after having opened all of my gifts, I expressed my disappointment at the lack of planning and understanding of me that they revealed. Not much has changed since becoming an adult, except that I have learned to keep my mouth shut.
In China, though, my beliefs fit right in. Gifts are a(an)
That doesn’t mean expensive, and in fact it
I have received some beautiful gifts from my Chinese colleagues, including tea sets
In turn, I must give gifts. I have three standard gifts I use for first meetings: a coffee table book of Arizona photos, an Arizona snow globe and candy made from cactus (仙人掌). Sometimes the gifts I give are
As I travel throughout America, I also keep my eyes open for unusual regional gifts, like “tobacco spit” pottery from Kentucky, any “I Love N.Y.” items, United States Congress pens from the Capitol gift shop, California wines or polished semi-precious gems (宝石) from the Southwest. I keep a(an)
Thanks to my