1 . Direction: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.

A. digital            B. challenges            C. direct            D. adopt               E. hopefully             F. feature G. launch            H. flock                  I. analyze             J. coupling            K. faithfully

Ways to Enhance Your Business

Anytime an organization introduces a new product into the market, there is a standard rate of adoption that occurs among customers. The question that organizations face when introducing new products is how they can accelerate the adoption rate. There are several proven ways to do this:

Communication

One of the     1     that organizations face with new products is that customers don’t know about them or understand what benefits they might bring. That’s why     2     a new product with a marketing and awareness campaign is so critical. Whether it’s built around word of mouth or     3     marketing, the goal is to make customers aware of the product so that you can increase the possibility that they will be willing to try it.

Observable benefit

TV infomercials often     4     some product that’s put to some odd test, like knives that cut tissue paper and tomatoes equally well. The point of these commercials is to demonstrate “observable benefit”. There is real value in helping your customers see the     5     benefits of using your new product. It is powerful to make those benefits clearly observable. For instance, we have a client whose businesses help fundraisers raise more money. To help increase the adoption rate, they offer customers the opportunity to upload their donor base for free so that they can     6     the list and determine how much more money they could raise with his system. That, then, creates an observable win and a strong promise to get someone to     7     the product over the long run.

Offer a free trial

Giving someone a 30-day free trial is a very powerful way to get them to use your product quickly and then,     8     , to continue using that product after the trial ends. Remember that trials lead to sales, which lead to repeat sales. So when you’re ready to     9     a new product into the market, look for ways to use these strategies to increase the rate at which your new and existing customers     10     to it. That’s when the real wins happen and where the money is.

4 . On Aug 29, 1988, the University of Wisconsin-Madison juniors Tim Keck and Christopher Johnson published the first-ever issue of The Onion. The two founders claimed it was the US’ “finest news source”.

Nearly thirty years later, the news outlet has become one of the most _______ media presences in the US. But don’t expect _______ and timeliness from it, because The Onion, which is now a website, only publishes fake news, or news satire. Its aim is to make readers _______, and perhaps make them see things from a different angle.

The Onion’s articles comment on current events both real and fictional. Using a traditional newspaper layout, it _______ traditional newspapers with stories, editorials, op-ed pieces, and street-talk interviews.

Its humor often depends on presenting ordinary, everyday events as _______. Stories with headlines such as “Area man knows all the shortcut keys”, or “Area man too poor to afford movers, too old to get help from his friends” are good _______. “You know somebody like that,” Will Tracy, The Onion’s editor-in-chief, told the NPR in an interview. Their stories are presented “in that sort of news voice which _______ them to a certain level of importance that they don’t actually deserve.

_______ The Onion is most famous for its political reporting. An article in New Republic magazine says The Onion is the US’ “best op-ed page”, because it has “an ability to _______ locate and address a problem with an economy of words”. For example, when George W. Bush became the US president in 2001, The Onion published a satire piece predicting massive debt and a huge boost in military spending. The article ________a speech Bush delivered to the public; its headline said it all: “Bush: ‘Our long national nightmare of peace and prosperity is finally over’.”

While traditional media outlets are ________ when reporting on sensitive topics such as religion and race, Tracy says nothing is off limits for The Onion, “no matter how uncomfortable they may make some readers.”

But editors at The Onion do tread a fine line (如履薄冰), as Tracy explains: “What you have to be really careful about is what the target of the joke is. If the target of the joke is wrong, if you’re targeting the victim or someone who doesn’t ________ our anger, then it doesn’t feel right and it also doesn’t feel funny.” The Onion caused public ________when earlier this year, it tried to make fun of a 9-year-old Oscar-nominated actress by using highly offensive language. It later apologized.

For those unfamiliar with the concept of fake news stories, their satire and humor can easily be ________. The Onion published a fake poll last year announcing that rural white Americans had a more favorable opinion of Iran’s then-president, Mahmoud Ahmadinejad, than of Barack Obama. An Iranian state news agency covered this as ________ news. The news agency immediately became an international laughing stock.

1.

A．established

B．progressive

C．reliable

D．authoritative

2.

A．comprehensiveness

B．accuracy

C．uniqueness

D．complexity

3.

A．motivated

B．entertained

C．awakened

D．informed

4.

A．makes improvements of

B．makes use of

C．makes fun of

D．makes sense of

5.

A．newsworthy

B．trustworthy

C．creditworthy

D．praiseworthy

6.

A．materials

B．instructions

C．opinions

D．examples

7.

A．exposes

B．commits

C．attaches

D．elevates

8.

A．But

B．Moreover

C．Instead

D．Therefore

9.

A．elegantly

B．intensively

C．earnestly

D．instantly

10.

A．criticized

B．invented

C．carried

D．reviewed

11.

A．considerate

B．inefficient

C．imprecise

D．cautious

12.

A．value

B．tolerate

C．deserve

D．comprehend

13.

A．alarm

B．doubt

C．confusion

D．anger

14.

A．missed

B．removed

C．accused

D．imitated

15.

A．inspiring

B．remarkable

C．misleading

D．real

5 . WE COMBAT ANIMAL DISEASES TOGETHER!

We want to prevent serious animal diseases such as foot and mouth disease, classical swine fever and African swine fever from spreading to Finland. These and other animal diseases can be transmitted from one country to another by animals or by meat and dairy products even if they are packed for personal consumption or intended as gifts. Travelers like you play an important role in preventing the spread of animal diseases.

Don’t bring meat, meat products, milk and dairy products from non-EU countries to Finland!

A ban on personal imports applies to meat and dairy products brought into Finland by travelers or ordered and sent through the post. The ban applies to food stuffs intended for personal consumption or as gifts and to pet food. If you have food products of animal origin with you, throw them in a waste container in the point of entry or contact Customs!

Bringing meat-containing products as presents and for personal use from an EU country to Finland

At the moment, there are EU countries with cases of African swine fever. In those countries there are restriction areas and, as a rule, pork and wild bear meat or products containing these meats may not be imported from these areas into Finland. Import is allowed only under very strict criteria controlled by local authorities. However, the sales of these meat products within the country may be allowed. In the EU, the disease has been detected in Estonia, Latvia, Lithuania, Poland, Hungary, Romania, Bulgaria, Belgium and Italy (Sardinia), for instance. It is difficult for travelers to know and prove from which area meat products originate and whether the products on sale meet all criteria. This is the reason why we recommend that people avoid importing any meat products containing pork or wild bear meat as presents or for personal use from countries with African swine fever.

PLEASE NOTE! Never leave any food waste or leftover in the environment or places where they may be eaten by wildlife. Never give food waste or leftover to production animals or to pet pigs.

Thank you for helping us to prevent the spread of animal diseases. We wish you a pleasant journey!

1. Whom is this notice intended for?

A．Food importers in Finland.	B．Travelers to Finland.
C．Citizens in EU countries.	D．Medical staff from non-EU countries.

2. Why does the Finnish Food Authority issue the notice?

A．To protect endangered wildlife.	B．To secure the domestic economy.
C．To promote vegetarian lifestyle.	D．To prevent the infectious diseases.

3. Which of the following behaviors is IMPROPER, according to the notice?

A．A Russian official threw a beef burger in a dustbin at the Finnish airport.

B．A Finnish girl fed milk to pigeon at the park in her neighborhood.

C．A Japanese traveler bought some Hungarian homemade sausages in Finland.

D．A German brought German cheeses to his Finnish girlfriend as a gift.

6 . 请阅读下面有关中国题材纪录片(documentary)的对话，并按照要求用英语写一篇150个词左右的文章。

Su Hua: Hi, Li Jiang! Did you see the BBC documentary on CCTV 9 last week? Li Jiang: You mean Du Fu: China’s Greatest Poet? Yes, I did. Fantastic! Su Hua: Just think an English actor recites Chinese poems. Li Jiang: I don’t really understand every line he recites, but I believe he truly loves the poems himself. Su Hua: Right. It is reported that the film is well received outside China. Li Jiang: Yeah, It’s my first time to hear Chinese stories told by an English speaker. Su Hua: In fact, documentaries about our country are plentiful both at home and abroad. These films can help foreign friends better understand this land-Chinese literature, geography history, food... Li Jiang: I couldn’t agree more.

【写作内容】
1.用约30个词概括上述对话的主要内容；
2.谈谈中国题材纪录片受到外国朋友欢迎的原因(至少两点)。
【写作要求】
1.写作过程中不能直接引用原文语句；
2.作文中不能出现真实姓名和学校名称；
3.不必写标题。
【评分标准】
内容完整语言规范，语篇连贯，词数适当。
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

7 . Bloggers (写博客的人) are sometimes accused of being egomaniacs (after all, what could make one more proud than to assume that the whole world is interested in your thoughts?) and some are the source of ridicule. With more than half of all blogs on the Internet written by under-19s, parents are increasingly worried that their youngsters are putting their personal safety at risk.

Perhaps parents should focus on the positive. For a lucky few, blogging has led to fame and fortune on a scale that most people can only dream of. One of the best-known of these is Maisie Lim, whose fashion blog Style Cookie is read by such famous people as Miuccia Prada, Anna Wintour and Lady Gaga. Maisie is regularly invited to top fashion shows around the world and has thousands of fans.

Due to the fact that Maisie is only 15 years old, her parents have received a lot of criticism for letting her achieve so much at such a young age. Some people think it is inappropriate for a teen to become so heavily involved in the “adult” world. Maisie, though, is just one example of a growing phenomenon: the teen blogger businessperson.

“I was shopping at discount shops, taking photos of my clothes and writing down my thoughts. Starting a style blog seemed like the next logical step because it was a way to share things that inspired me jellyfish with a global audience. I started when I was 11, which was before blogs became big. I never dreamed it would take off.” says Maisie.

Besides updating her blog, Maisie spends time running a web magazine for teenage girls and employs four editors as well as numerous writers, illustrators and photographers.

For more inspiration, look at Suke Smith’s lifestyle blog Pay it Forward. Due to the success followers on Twitter. At 16, Suke is considered experienced on the blogging scene.

Despite the success of the teenage bloggers like Maisie and Suke, it can be tough for teens to be taken seriously because of their age. “But if you’re offering something a bit different, and you’re passionate about what you do, people will notice you,” explains Maisie.

1. The word “egomaniacs” (paragraph 1) most probably refers to bloggers who ________.

A．like to	B．worry about their parents
C．spend too much time online	D．have too much self-importance

2. When Maisie’s blog became successful, she felt ________.

A．concerned

B．surprised

C．uncomfortable

D．grateful

3. One reason Maisie gives for her success as a blogger is that ________.

A．she employs a team of helpers

B．she is often invited to top fashion shows

C．she takes a tough attitude toward criticism

D．she shares things with great enthusiasm

4. Which of the following is the best title for the passage?

A．Inspirational Teen Blogging	B．An Issue of Parental Concern
C．Different Views on Teenagers	D．Professional Fashion Bloggers

8 . 假定你是李华，你的英国朋友Terry很想了解中国。请你给他写一封邮件，推荐China Daily。要点如下：
1. 该报是介绍中国的优质英文报；
2. 该报内容广泛（包含国内外新闻、体育赛事、文化活动等）；
3. 该报颇受以英语为母语的人的欢迎。
注意：1. 词数80左右；
2. 可以适当增加细节，以使行文连贯。
参考词汇：quality newspaper 优质报纸；a wide range of大范围的；be popular with...受到……的欢迎
Dear Terry,

I’m so pleased to hear that you desire to know more about China very much.

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Looking forward to your prompt reply.

Yours,

Li Hua

9 . Theme Park Tourist is your essential source for news, reviews and park guides for theme parks in Orlando, Florida and beyond. We offer a special perspective (观点) on all the latest news from Walt Disney World, Universal Orlando and other parks and resorts, and are proud to deliver some of the most in-depth, well-researched articles about theme parks available anywhere on the web. Here are a few of the features we have to offer:

● Latest news — regular updates from theme parks around the world, including Walt Disney World, Universal Orlando and many more.

● In-depth features — fascinating articles about almost every aspect of theme parks- behind the scenes information and more.

● Park reviews and guides — all of the key information for over 90 theme parks, including reviews of attractions, restaurants and hotels.

● Rehab schedules — listings of temporary attraction closures that could affect your theme park visit.

Contact us

We are always keen to receive details of upcoming new attractions, ride repair news, special offers and any other theme park news—click here to get in touch by e-mail.

Learn more

Advertise with us — information for companies interested in advertising on Theme Park Tourist.

Donate (捐赠) to us — Are you interested in donating to Theme Park Tourist? Click here to learn more.

1. Theme Park Tourist is probably a(n) ________.

A．person guiding people to theme parks

B．website offering information about theme parks

C．organization providing service for theme parks

D．magazine collecting pictures of theme parks

2. Which of the following can you refer to if you want to know whether a theme park is available?

A．Latest news.	B．In-depth features.
C．Park reviews and guides.	D．Rehab schedules.

3. Which can not be found on Theme Park Tourist?

A．People’s donation to theme parks.

B．Up-to-date news about Walt Disney World.

C．Tourists’ comments on restaurants of Universal Orlando.

D．Newly-opened attractions of theme parks.

10 . Sometime in the future, the familiar morning newspaper on the front porch (门廊) will disappear. And instead of reading your newspaper, it will read to you. You’ll get up and turn on the computer newspaper just like switching on the TV. An electronic voice will report stories about the latest events, guided by a program that selects the type of news you want. You’ll even get to choose the kind of voice you want to hear. Want more information on this brief story? A simple touch makes the entire text appear. You can save it in your own personal computer if you like. These are among the predictions from communication experts working on the newspapers of the future. Pictured as part of broader home-based media and entertainment systems， computer newspapers will unite print and broadcast reporting, and offer news and analysis with video images of news events.

Most of the technology is available now, but convincing more people that they don’t need to read a newspaper is the next step. But resistance to computer newspapers may be stronger from journalism. Since it is such a cultural change, it may be that the present generation of journalists and publishers will have to die off before the next generation realize that the newspaper industry is no longer a newspaper industry. Technology is making the end of traditional newspapers unavoidable.

Despite technological advances, it could take decades to replace newsprint with computer screens. It might take 30 to 40 years to complete the changeover because people need to buy computers and because newspapers have established financial interests in the paper industry.

1. Which of the following is NOT an advantage of computer newspapers according to the passage?

A．They are cheaper than traditional newspapers.

B．They are more convenient to read.

C．You can choose the kind of voice you want to hear.

D．You can easily save information for future use.

2. Journalists are against computer newspapers because ________.

A．they don’t know how to use computers

B．they think computer newspapers take too much time to read

C．they think the new technology is bad

D．they have been trained to write for traditional newspapers

3. We can infer from the passage that ________.

A．all technological changes are good

B．new technology doesn’t always replace the old one

C．new technology will eventually replace the old one

D．traditional newspapers are here to stay for another century