(1). 阐明写信事由；
(2). 向其简单介绍两种传统文化并征求建议；
(3). 表达感谢。
注意：(1). 词数 100 左右； (2). 可以适当增加细节，以使行文连贯。
参考词汇：书法 calligraphy 茶文化 tea culture 京剧 Peking Opera
中华武术 Chinese martial arts
Dear Chris,
How is it going?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________（1）简要介绍推荐作品（如《劝学》、《师说》、《出师表》等……）；
（2）说明推荐理由；
（3）鼓励继续学习。
注意：
（1）词数不少于100；
（2）可适当加入细节，使内容充实、行文连贯；
（3）开头和结尾已给出，不计入总词数。
参考词汇：
《劝学》 Encouraging Learning
《师说》 On teachers
《出师表》 Memorial to the King before Setting off
Dear Chris,
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours,
Li Jin
内容要点：
1. 表示欢迎：
2. 介绍元宵节（至少包括两点）；
3. 邀请他们参加元宵节活动。
注意：
1. 词数不少于100；
2. 可适当增加细节，以使行文连贯。
参考词汇：
元宵节The Lantern Festival
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
注意：
1. 词数不少于120；
2. 短文应结构清晰，语言通顺，表达准确；
3. 可以适当添加细节，以使行文连贯。
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
5 . If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States that Pepsi translated its slogan literally for its international campaign. As it turned out, the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave (坟墓)” and telling the Chinese that “Pepsi brings your ancestors back from the grave.”
A picture’s worth a thousand words
Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it for many people there can’t read.
Twist of fate
Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country feet are considered unclean and Muslims felt the company was offending God’s name by having people walk on it.
1. From the text we learned that _________.| A．Chevy Nova was a hit in Latin America |
| B．General Motors did the best market research of all companies |
| C．Pepsi still sold well in China owing to the translation problems |
| D．the “Come alive with Pepsi” campaign worked well in the US |
| A．The picture on the jar | B．A translation problem |
| C．Cultural factor | D．Religious factor |
| A．They are not designed attractively |
| B．Their advertisements are not persuasive |
| C．A signature looking like the word Allah was in the shoes |
| D．Problem for Thorn McAn was the company’s name |
| A．Lessons from some large corporations. | B．How to make use of advertisements |
| C．The importance of market research | D．The importance of packaging |
| A．product advertisers | B．market researchers |
| C．managers of Sales Department | D．businesses to promote products abroad |
注意：
1.词数100词左右，开头结尾已给出，不计入总词数；
2.可适当增加细节，使行文连贯。
参考词汇：中国书画展Chinese painting and calligraphy exhibition
Dear Chris,
How is it going these days?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Looking forward to your coming.
Yours,
Li Jin
(1)端午节的时间及起源；
(2)端午节的习俗；
(3)邀请他端午节那天和你一起过节。
注意：
(1)词数不少于100；
(2)可适当增加细节，以使行文连贯；
(3)开头已给出，不计入总词数。
参考词汇：端午节 Dragon Boat Festival 粽子 sticky rice dumpling
农历五月初五 the 5th day of the 5th lunar month
Dear Smith,
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours,
Li Hua
(1)说明发邮件的目的；
(2)介绍中国春节以及春节的具体活动(除夕家宴、吃饺子等)；
(3)介绍中国人对春节的态度。
注意：
(1)词数不少于100；开头及结尾已给出, 不计入总词数;
(2)可以适当增加细节, 使行文连贯。
参考词汇：
红包 red envelopes 春晚 the Spring Festival Gala
除夕 New Year’s eve 拜年 New Year’s greetings
Dear Jack,
I hope this email finds you well.
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Looking forward to your response and your company during the Spring Festival.
Best,
Li Hua
Peking opera, known as China’s national opera, is a combination of music, dance and art and is widely regarded as a full expression of Chinese culture. Today, this art form is facing the danger of extinction as the younger generation is mostly interested in pop culture.
A Peking opera project for primary and secondary schools was launched by China’s Ministry of Education. But it has met with a cold reaction from the public. More than half of the 1, 000 respondents from ten big cities expressed doubts about the practical meaning of the project in the survey conducted by the Social Survey Institute of China.
The project plans to add 15 Peking opera pieces into music courses in 200 schools in ten provinces. The pilot programs will last from March to July next year. At present, teaching materials and video tapes are still in production, China News Service reported. The Ministry of Education hopes that the promotional course can help students better appreciate Chinese culture and cultivate a love for the mother country.
The surveyed people do recognize Peking opera as a comprehensive (综合性的) art form and a representative of the traditional culture. They also understand the purpose of the educational project. However, they wonder whether it is necessary for every student to learn to sing Peking opera, when they are already stressed from endless exams. In fact, most music teachers themselves know little about this ancient art form, and thus are not confident in arousing (激起) students’ Interest in its slow pace and abstruse (深奥的) lyrics.
1. What’s Peking opera widely regarded as? (No more than 10 words)2. What does the underlined word “extinction” in Paragraph I mean? (No more than 3 words)
3. Why did China’s Ministry of Education launch a Peking opera project for primary and secondary schools? (No more than 20 words)
4. Why are most music teachers not confident in teaching Peking opera pieces? (No more than 10 words)
5. What do you think of the Peking opera project for schools? (No more than 20 words)
As you can see, many Chinese families drink tea after dinner or serve tea when greeting
As for
Today, tea is gaining popularity around the world. In Japan, a tea ceremony is often held while people are
