1 . Be honest: how often does your social media scrolling lead to shopping? And how many of those things that TikTok made you buy did you actually need? Enter de-influencing, the TikTok trend flipping (颠覆) influencing on its head — and aiming to save our bank balances in the process.
De-influencing is the TikTok trend with hundreds of millions of views that’s challenging the hype (炒作) around so-called popular products by telling you what you shouldn’t buy, instead of what you should. It’s a response to a few different things, including a general feeling of overconsumption (you don’t need more stuff just because TikTok says you do) and the cost of living crisis.
It sounds progressive, but once you scratch the surface, there isn’t a huge difference between influencing and de-influencing. “De-influencing is a bit of a false product,” says Kendall. “It’s still influence but it’s telling people what not to buy.”While TikTokers may be warning consumers away from expensive or well-known products, some continue to influence by telling consumers what they should buy instead. For example, buying a heated roller set on Amazon over the Dyson Airwrap — this is still suggesting products with sweeping promises.
Ironically speaking, de-influencing is a good strategy for influencers and brands. Rising living costs mean consumers are less likely to spend a huge amount of money on big-ticket items, which means the influencers promoting them are less likely to generate income. Turning to promoting cheaper products plays into the so-called “Lipstick Effect,” where people treat themselves to little luxuries, instead of addictions, during times of economic uncertainty.
What is different about de-influencing is encouraging consumers to take a moment to think about whether they need a product and whether it’s right for them versus whether they’re simply being influenced because it’s new, popular, or exciting. This is part of a bigger movement in beauty. “There is also the reduction of regimens, the ingredient diet, the skin minimalism, and the stripping back of excess linked to sustainability and over-consumption,” says Kendall. “This is a positive approach to marketing.”
1. Why does the author use the questions at the beginning of Paragraph 1?A.To introduce the topic. | B.To highlight an opinion. |
C.To illustrate an argument. | D.To predict the ending. |
A.It’s telling people what to buy to challenge the hype. |
B.It is a bit of a true product influencing people. |
C.It responds to a general feeling of overconsumption. |
D.It’s an unwise strategy for influencers and brands. |
A.Get what is popular. | B.Purchase a novel product. |
C.Increase consumption in beauty. | D.Buy only what is needed. |
A.De-influencing: The Trend Killing Influencer Marketing |
B.Brands are all Scared of the De-influencing Trend |
C.De-influencing Pushes the Shift to Overconsumption |
D.De-influencing: The Trend Putting Truthfulness First |
2 . In recent years, there has been a growing focus on the environment and human health. Though chemical farming is used by over 90 per cent of the world’s farmers, the wide range of damage it has caused to the environment and human health makes it a bad choice. Organic farming, on the other hand, aims to improve food quality, reduce farming’s environmental impact and promote consumers’ health. It is therefore the option that farmers may choose.
Organic food is very popular. It is also expensive. Some organic food costs twice as much as non-organic food, but new parents and pet owners are willing to pay up to 200% more for organic food. However, there are people who think it is a waste of money.
There is one main difference between organic and non-organic food. Organic farms do not use agricultural chemicals, such as pesticides. In many countries organic foods have special labels. These guarantee that the products are natural.
Some people think organic means locally grown. Originally this was true. Over time organic farming became more difficult. The demand for organic food grew larger than the supply. Small companies had to sell out to large companies. There weren’t enough organic ingredients, such as grain and cattle. This made it difficult for many organic companies to stay in business. Today, many large-companies have an organic line of products.
Is organic food more nutritious? This is part of the debate. Many farmers and consumers believe it is. They think agricultural chemicals cause health problems, such as cancer. Many health professionals disagree. Few studies prove that organic foods prevent health problems. Health specialists worry more about bacteria, such as E. coli and salmonella. These can get into contact with organic and non-organic food. Doctors recommend washing produce very carefully. Handling meat carefully is important too.
Most people agree that naturally grown food tastes better. Is tastier food worth the extra money? This is a matter of opinion. Whether it is healthier or not may require more research. However, organic consumers argue it is better to be safe than sorry.
1. What phenomenon does the author describe at the beginning of the passage?A.Chemical farming is a wise choice now. |
B.The environment and human health draw no attention. |
C.Organic farming has taken the place of Chemical farming. |
D.The positive effects of organic farming contribute to farmers’ favor. |
A.Some organic food costs much more than non-organic food. |
B.Organic farms consume quantities of agricultural chemicals. |
C.It’s never hard for all organic companies to stay in business. |
D.Health specialists pay no attention to E. coli and salmonella. |
A.By following time order. | B.By providing some examples. |
C.By showing cause and effect. | D.By comparing opinions. |
A.Price. | B.Safety. | C.Freshness. | D.Nutrition. |
3 . Money habits are the small daily decisions we make that influence how we spend and save our money.
Taking a careful look at your existing spending habits is one of the first steps in improving your money habits.
Next, set up clear financial objectives for yourself. Having a specific objective in mind will help you keep motivated and focused, whether it’s saving for a down payment on a home, removing credit card debt, or creating an emergency fund.
Finally, it’s critical to pay attention to your financial habits and adjust them as needed. Track your spending and goals, and be prepared to adjust as required. Keep in mind that adjusting your spending patterns is a process, and its effects might not be seen right away.
A.Setting and sticking to a budget is also crucial. |
B.It might be challenging to change these habits. |
C.Good habits formed at youth make all the difference. |
D.This action can help you determine if you still want the item. |
E.Make sure to include a category for savings and use it consistently. |
F.With a little knowledge and effort. you can make positive changes. |
G.This involves tracking all your spending for a month and then analyzing the data. |
4 . Mu Sa, a livestream host from Zhongning, Ningxia, demonstrates how the Internet has transformed many young unemployed people into useful talents contributing to society.
After graduating from university. Mu worked as an office clerk in Shanghai, a marketing assistant in Beijing and a data analyst in Hangzhou. Each time he struggled to realize his dream in big cities. However, Mu found that what touched him most was the strong feeling of homesickness. Mu returned home to seek chances.
Depressed, Mu thought of himself a “failure” at first. However, he was not deterred by his difficulties and quickly lifted himself up. Mu decided to create short videos about local people’s daily lives and uploading them online. A video clip showing his mother cooking local food turned out to be a surprise hit, which inspired Mu to carry on. He gradually found that village-related content was popular among his followers. Since then, his families, friends and neighbors, their small courtyards, chickens, sheep, and vast fields have all become the subjects of Mu’s camera lens. Many fans know about his hometown through Mu’s work.
As his work attracted more and more followers, Mu started promoting local specialties on his account. The sesame oil, wolfberries and tea he sold on his first day totaled 700,000 yuan. The popularity of local specialties consolidated his confidence that he could work as a “salesman” for the agricultural produce. With more than 5 million followers on social networking websites, Mu has become the No.1 “salesman” in Zhongning county, helping his fellow-villagers to sell local specialties online.
In January, Mu was invited to take part in a program at China Central Television in Beijing. Possessing millions of fans on social media, Mu still felt nervous sitting in tront of the camera in the studio. “Although livestream host is a common job, as long as I. can take advantage of the platform to do something for my hometown, rather than only for myself, I think I can do an extraordinary job,” said Mu.
1. Why did Mu return to his hometown?A.He had difficulty in finding a job. | B.He didn’t enjoy life in big cities. |
C.He missed his family terribly. | D.He found more chances there. |
A.Discouraged. | B.Motivated. | C.Confused. | D.Shocked. |
A.Caring and cheerful. | B.Confident and selfless. |
C.Ambitious and outgoing. | D.Humorous and cooperative. |
A.It is never too old to learn. | B.Challenges make life interesting. |
C.Success belongs to the persevering | D.All good things come to those who wait. |
5 . It was New Year’s Night. An
The days of his youth appeared like dreams before him, and he
He looked towards the sky and cried
His
And his
A.aged | B.ambitious | C.attractive | D.abnormal |
A.warm | B.soft | C.beautiful | D.sorrowful |
A.recalled | B.cherished | C.forgot | D.ignored |
A.end | B.side | C.exit | D.entrance |
A.barked | B.crawled | C.howled | D.jumped |
A.surprisedly | B.cheerfully | C.proudly | D.painfully |
A.abandon | B.place | C.throw | D.beat |
A.passed away | B.broken away | C.hidden away | D.moved away |
A.happiness | B.regret | C.hatred | D.excitement |
A.stopped | B.fell | C.struck | D.rang |
A.behavior | B.reaction | C.blame | D.love |
A.yelled | B.apologized | C.prayed | D.objected |
A.dignity | B.terror | C.shame | D.admiration |
A.age | B.time | C.youth | D.memory |
A.road | B.air | C.grass | D.roof |
The National Healthcare Security Administration said on Monday that the coverage of China’s basic medical insurance is stabilized at over 95percent. It also said that the quality
Data from the administration show that from 2003 to 2023, the government’s
Throughout the years, a total of 744
Tom adored does very much and he always fed the homeless dogs, enjoying the company of those lovely animals.
It was a nice holiday. Tom’s parents sent him to his Aunt’s house, where there was a a little dog called KiKi. The dog had golden fur which felt very comfortable, like touching the soft cotton. Every time KiKi saw Tom, it would leap to its feet. wagging his tail and his eyes sparkling with excitement.
However, KiKi was unhappy in the house He was not given his meals on time, nor was he taken for a walk. KiKi was always shouted at and abused all day. “Your aunt bought KiKi so that the dog could protect her house from thieves, but actually she doesn’t love him”, a neighbour of Tom’s aunt told him one day.
Tom felt sad. At night he could hear KiKi make mournful sounds in the cold.“Why don’t you make a coat for your pet?”Tom paused and said, “He feels cold.” His aunt answered, “I have much better things to do. It’s just a dog!”
One day Tom went out for a walk with KiKi, when a fierce storm started. Tom ran to take shelter in a sweet shop. It was only after a few minutes that he realized that KiKi was not with him. “The storm separated us”, Tom was sad, telling his aunt. “I searched the entire place with the help of the sweet shop owner but I couldn’t find him.”Tom’s aunt posted an advertisement in the paper. After all she had spent a lot of money buying KiKi and did not want to lose him.
It was a half-hour ride by bus. The middle-aged lady who greeted KiKi was a motherly sort of a woman. She and her husband had answered Tom’s aunt’s advertisement in the paper. Since Tom’s aunt was out on an official tour, Tom had been sent to check on the dog. “He is asleep.” the lady said. “Come and have a look. It is so cute, just like our dead dog, CiCi. We love him so much.”
注意:1. 续写词数应为150左右;
2. 请按如下格式在答题卡的相应位置作答。
Paragraph 1: Tom went into the room and looked at the dog. That’s the lost dog he was looking for.
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Paragraph2: After a moment of hesitation, Tom struggled to say that the dog was not his aunt’s.
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________注意:1. 词数80左右;
2. 可适当增加细节,以使行文连贯。
Dear Jack,
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours,
Li Hua
9 . In China, people call a man of great virtue a gentleman. In the world of flowers, plum blossoms, orchids, bamboo and chrysanthemums are known as the four gentlemen in China because these plants’ natural characters have something in common with human virtues.
Plum blossoms
Plum blossoms are cold-resistant flowers that bloom in early spring and together with pines and bamboos they are considered as the “three trends in winter” “Without going through the bone-chilling cold, how can the plum blossom smell fragrant?” By praising the strong character of plum blossoms, the motto poem aims to inspire people to overcome difficulties and make achievements with firm determination.
Orchids
Orchids are one of the top ten well-known flowers in China. With delicate fragrance refreshing people’s minds, and the elegant figures swaying slightly in the wind, orchids are equal to elegance in Chinese people’s eyes. It is said that Su Shi, a famous poet in Song Dynasty, once painted orchids with some thorns between them, implying that a gentleman can put up with a mean person.
Bamboo
In traditional Chinese culture, bamboo is a metaphor of energy, elegance, plainness, longevity and perseverance. Their firm and unbeatable willpower was admired by many ancient literati (文人). Famous poet Su Shi once wrote down “Rather eat without meat than live without bamboo” in his poem to express his deep love for bamboo.
Chrysanthemums
Chrysanthemum is a traditional flower loved by Chinese people. When nearly all the flowers are dried-up and bare in late autumn, only the chrysanthemums resist the heavy frost and bloom energetically in graceful shapes and bright colors. Chrysanthemums have been given more meanings under the pen of literati. The most well-known poem about chrysanthemums comes from the amous poet Tao Yuanming. Drinking, showing the leisure of Tao’s reclusive life.
1. Which can be used to describe a person who is tolerant?A.Chrysanthemums. | B.Plum blossoms. | C.Orchids. | D.Bamboo. |
A.They bloom in spring. | B.They can resist cold. |
C.They imply energy. | D.They stand for elegance. |
A.Health. | B.Culture. | C.Nature. | D.Science. |
10 . Formula One Lenovo Chinese Grand Prix 2024
From April 19 to 21, the much-anticipated 2024 Formula One Lenovo Chinese Grand Prix will come alive with the roar of engines at the Shanghai International Circuit. Details about tickets for the event are as follows.
Ticket Price:
[Grandstand] [Session] [Price (RMB)]
A Platinum 3 Day Ticket 3880
• A High 3 Day/Fri./Sat./Sun. Ticket 2880/490/890/2490
• A Low 3 Day/Fri./Sat./Sun. Ticket 2280/390/690/1990
• H/K 3 Day/Fri./Sat./Sun. Ticket 1480/290/590/1290
• C/F/J/L 3 Day Ticket 480
Ticketing Instructions:
• This event adopts electronic tickets with one ticket per person. Children require a full-priced ticket, and children under the age of three are not allowed entry.
• For each session of this event, a maximum of 4 tickets per mobile phone number and 1 ticket per ID card number can be purchased. When purchasing tickets, buyers must provide the audience’s real name, a valid personal ID, and a valid mobile phone number. After a successful purchase, ticket purchasers should retain e-ticket seat information appropriately.
• Ticket refunds can be requested without fees from the date of purchase until 24: 00 on February 29, 2024. From 00:00 on March 1, 2024, to 24: 00 on April 15, 2024, refunds will invite a 10% handling fee. No refunds will be accepted from 00: 00 on April 16, 2024. Returned within 7 working days.
• This event implements real-name verification with ID card and facial recognition for entry.
• The schedule and arrangement of the competition may be subject to changes, and please stay tuned to Formula One Lenovo Chinese Grand Prix official WeChat and Weibo for the latest information.
1. What should be offered to buy a ticket?A.The audience’s nickname. | B.The audience’s e-ticket seat information. |
C.The audience’s WeChat number. | D.The audience’s available phone number. |
A.59 yuan. | B.531 yuan. | C.1, 062 yuan. | D.1, 180 yuan. |
A.It will last 7 days. | B.It will be exciting and noisy. |
C.It doesn’t limit the audience’s age. | D.It will never be postponed or cancelled. |