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题型:阅读理解-阅读单选 难度:0.4 引用次数:88 题号:11962293

Light and bright, cheap and cheerful: IKEA's 400-plus outlets (专营店)in 49 countries all run on the same central principle. Customers do as much of the work as possible, in the belief they are having fun and saving money. You drive to a distant warehouse built on cheap out-of-town land. Inside, you enter a maze (迷宫)---no shortcuts allowed—where every twist reveals new furniture.

Compared with the prices of other outlets, IKEA's are much lower. You load up your trolley (手 推车)with impulse buys—a clock, storage boxes, tools and more chairs than you will ever use. You drag cardboard boxes, cupboards and tables into your car and reward yourself for your economy and good taste. Then you drive home and put your prizes together. You are satisfied with the bargains. IKEA is satisfied with your money.

The company's name was a do-it-yourself job, too. IKEA stands for Ingvar Kamprad, from Elmtaryd―his family's farm—in Agunnaryd. That village is in the Smaland region of southern Sweden. Mr Kamprad founded IKEA aged 17. Well before that, he spotted a principle which would make him one of the richest men in the world that customers like buying goods at wholesale prices (批发价).First he bought matches in large quantities and sold them by the box. Aged ten, he sold pens in the similar way.

Setbacks inspired him. Facing a price war against his low-cost mail-order furniture business, he defeated competitors by opening a showroom. Dealers tried to crush Mr Kamprad and banned him from their trade fairs. He slipped in, hiding in a friend's car. When they tried to threaten his suppliers, he relied on his own workers, and secretly sold his production to communist Poland. Decades later, east Europeans freed from the planned economy drove hundreds of miles to newly opened outlets in Moscow and Warsaw.

His self-discipline was world-famous. As a child, he removed the "off' button from his alarm clock to stop himself oversleeping. He rarely took a first-class seat. The wine didn't get you there any earlier, he sniffed; having lots of money was no reason to waste it. He bought his clothes in second-hand markets, and for years drove an elderly Volvo until he had to sell it on safety grounds. He had his hair cut in poor countries to save money. Visitors admired the views, but were surprised that his house was so shabby. He worked well into his eighties.

His diligence and simple way of life set a good example to his 194,000 "co-workers". But he was not mean. The point of cutting costs was to make goods affordable, not to compromise quality. He urged his staff to reflect constantly on ways of saving money, time and space. An improved design that allows easier piling means shipping less air—and more profit.

Culture was more important than strategy. He disliked ''exaggerated (夸张的)planning", along with financial markets and banks. Better to make mistakes and learn from them. And use time wisely: "You can do so much in ten minutes. But ten minutes once gone are gone for good." This did not apply to customers. The longer they stayed, the better.

Mr Kamprad's impact on modern life can be compared with that of Henry Ford and the mass-produced motor car. Furniture used to be expensive, dark and heavy. For many people, decorating a home could cost many months' salary. IKEA made furniture not just affordable and functional, but fun. The mission was civilizational, he felt, changing how people lived and thought.

His approach drew some fire. The company values struck some as unpleasant. At IKEA's Corporate Culture Centre, lots of pictures of Mr Kamprad with his mottos can be seen everywhere. What's worse, some parts of the supply chain seemed to have serious problems to overcome.

1. What can we learn about IKEA in Paragraph 1?
A.IKEA prefers rural areas for its location.
B.IKEA has 400 outlets throughout the world.
C.IKEA likes to store new furniture in a maze.
D.IKEA provides a lot of work for its customers.
2. The underlined two sentences in Paragraph 2 imply that .
A.IKEA tricks you into spending more money
B.you may buy bargains with impulse in IKEA
C.both you and IKEA are pleased with the deal
D.both you and IKEA are happy with the bargain
3. What can be inferred from paragraph 5 and 6 about Mr. Kamprad?
A.He never overslept due to his alarm clock being set.
B.He was against drinking but for sniffing at the wine.
C.He sold the old Volvo with the purpose of saving money.
D.He didn't give up the quality of furniture for more profit.
4. Which of the following has nothing to do with Mr. Kamprad's success in business?
A.The pictures and mottos of Mr. Kamprad.
B.The setbacks Mr. Kamprad experienced.
C.Mr. Kamprad's principles of management.
D.Mr. Kamprad's self-discipline and diligence.

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【推荐1】My mother believed you could be anything you wanted to be in America. America was where all my mother’s hopes lay. She had come here in 1949 after losing everything in China. But she never looked back with regret. There were so many ways for things to get better.

“Of course you can be a prodigy, too,” my mother told me when I was nine. “You can be best at anything.” We didn’t immediately pick the right kind of prodigy. At first my mother thought I could be a Chinese Shirley Temple. We’d watch Shirley’s old movies on TV as though they were training films. My mother would poke my arm and say, “Ni kan” — You watch. And I would see Shirley tapping her feet, or singing a sailor song, or pursing her lips into a very round O while saying, “Oh my goodness.”

Soon after my mother got this idea about Shirley Temple, she took me to a beauty training school and put me in the hands of a student who could barely hold the scissors without shaking. Instead of getting big fat curls, I emerged with an uneven mass of crinkly black fuzz. My mother dragged me off to the bathroom and tried to wet down my hair.

“You look like Negro Chinese,” she complained, as if I had done this on purpose.

In fact, in the beginning, I was just as excited as my mother, maybe even more so. I pictured this prodigy part of me as many different images, trying each one on for size. I was a dainty ballerina girl standing by the curtains, waiting to hear the right music that would send me floating on my tiptoes. I was Cinderella stepping from her pumpkin carriage with sparkly cartoon music filling the air.

In all of my imaginings, I was filled with a sense that I would soon become perfect. My mother and father would adore me. I would be beyond reproach. I would never feel the need to sulk for anything.

But sometimes the prodigy in me became impatient. “If you don’t hurry up and get me out of here, I’m disappearing for good,” it warned. “And then you’ll always be nothing.”

Every night after dinner, my mother and I would sit at the Formica kitchen table. She would present new tests, taking her examples from stories of amazing children she had read and a dozen other magazines she kept in a pile in our bathroom. My mother got these magazines from people whose houses she cleaned. She would look through them all, searching for stories about remarkable children.

The first night she brought out a story about a three-year-old boy who knew the capitals of all the states and even most of the European countries. A teacher was quoted as saying the little boy could also pronounce the names of the foreign cities correctly.

“What’s the capital of Finland?” my mother asked me, looking at the magazine story.

All I knew was the capital of California, because Sacramento was the name of the street we lived on in Chinatown. “Nairobi!” I guessed, saying the most foreign word I could think of. She checked to see if that was possibly one way to pronounce “Helsinki” before showing me the answer.

The tests got harder—multiplying numbers in my head, finding the queen of hearts in a deck of cards, trying to stand on my head without using my hands, predicting the daily temperatures in Los Angeles, New York, and London.

And after seeing my mother’s disappointed face once again, something inside of me began to die. I hated the tests, the raised hopes and failed expectations. Before going to bed that night, I looked in the mirror and when I saw only my face staring back—and that it would always be this ordinary face—I began to cry. Such a sad, ugly girl! I made high pitched noises like a crazed animal, trying to scratch out the face in the mirror.

And then I saw what seemed to be the prodigy side of me—because I had never seen that face before. I looked at my reflection, blinking so I could see more clearly. The girl staring back at me was angry, powerful. This girl and I were the same. I had new thoughts, willful thoughts, or rather thoughts filled with lots of won’ts. I won’t let her change me, I promised myself. I won’t be what I’m not.

1. The underlined word “prodigy” in Paragraph 2 is closest in meaning to ________.
A.talentB.professorC.leaderD.superstar
2. Why did the mother and the girl watch Shirley’s old movies on TV?
A.Because the mother was a fan of Shirley Temple.
B.Because Shirley Temple’s hairstyle was popular among children.
C.Because the girl resembled Shirley Temple in appearance.
D.Because the mother wanted her daughter to be a Chinese Shirley Temple.
3. How did the girl feel about the tests she did every night?
A.She felt confident and finished it smoothly.
B.She got through the tests successfully, but painfully.
C.She failed the tests and began to lose confidence.
D.She eventually sadly found herself ordinary and ugly.
4. What does the underlined sentence in Paragraph 13 mean?
A.The mother was not sure about the answer and wanted to confirm it.
B.The mother expected her daughter to know the right answer.
C.The answers were more than one and the mother checked them.
D.The mother was so disappointed as to give up her daughter.
5. What might happen after the last paragraph?
A.The girl might try her best to become famous and successful.
B.The girl might follow her heart and do what she really likes.
C.The girl might do whatever her mother asks and becomes a different image.
D.The mother might change her attitude and listen to her daughter’s words.
6. Which of the following can be the best title of the text?
A.Being Myself or NotB.Educational Failure
C.Difficult American ChildhoodD.Mother’s Experience
2018-11-30更新 | 266次组卷
阅读理解-阅读单选(约380词) | 较难 (0.4)
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【推荐2】“Your mind is a garden; your thoughts are the seeds. The harvest can either be flowers or weeds,” William Wordsworth wrote. In the above quote, William suggests that the process of gardening mirrors human life. Depending on what we “plant” in our lives, we bloom (生长茂盛) or don’t. Before you start to work in your garden, it’s necessary to have a vision for it. Thinking of what you want to grow in your garden and how to lay it out is a good first step in making your vision a fruitful reality. In life, you should consider what you want to create and what you want to achieve, because your mind-garden is like the white paper and the possibilities are endless.

Regardless of what you choose to plant, poor soil isn’t suitable for growth. This is why gardeners take the time and energy to upgrade the soil before planting. So, creating the right soil is important to the realization of your goals and dreams. Fortunately, there are countless ways to make your personal bedrock better. Getting an education is one of the most effective ways, which can help you enrich your life’s soil.

You don’t have to be an enthusiastic gardener to understand the meaning of “You reap(收获) what you sow.” When a gardener wants tomatoes, they just need to plant tomato seeds. It’s a very clear act that produces an expected result. Each of us has the power to decide which “life seeds” to plant. For example, if you plant ill seeds, it's likely that you’ll experience pain in return. Contrarily, if you plant seeds of kindness and understanding, your life will bloom with happiness and love.

A gardener’s truly arduous work begins after the seeds are in the ground because a garden requires a lot of care and attention. Regular watering and weeding are required for a healthy garden. So, to ensure your dreams take root, you should be devoted, aware, and present. After countless hours and energy spent, the crops have grown well and are finally ready to be harvested.

1. What is important before gardeners break ground in their gardens?
A.Receiving some training in planting.
B.Drawing up a good plan for their gardens.
C.Having the courage to accept the worst outcome.
D.Doing research on the common local garden plants.
2. What is compared to getting education by the author?
A.Improving the condition of the soil.B.Growing your most favorable plants.
C.Taking care of the plants in your garden.D.Selecting proper goals in gardening work.
3. What does the author want to express in Paragraph 3?
A.Your quality of life depends on your positive action.
B.Your experience can help you understand plants better.
C.Your choice of soil is an important part in your gardening.
D.Your knowledge of planting will make you a successful gardener.
4. What does the underlined word “arduous” in Paragraph 4 probably mean?
A.BeneficialB.CreativeC.Boring.D.Tough
2021-06-22更新 | 371次组卷
阅读理解-阅读单选(约370词) | 较难 (0.4)

【推荐3】Afraid that her son would be too tired, Ms. Wendy would sometimes tell the boy to skip school, but each time, Fabian would insist on going to school.

“I don’t likeitbecause when I return to school, I don’t know what’s going on,” the 12-year-old boy explained. He suffers for SMA-a neuromuscular(神经肌肉的)disease that leads to weakness in muscles-and gets around in a wheelchair.

Fabian’s determination to excel in his studies was evident when he was disappointed that he got a total score of 236 yesterday in his Primary School Leaving Examination. He was hoping for a score of at least 240, but his mother was full of pride. “I am happy with his results. He’s very motivated,” said Ms. Wendy.

When Fabian was two months old, he was diagnosed with SMA. Ms. Wendy, who used to go to other homes to teach piano lessons, started teaching lessons at home so she could take care of her son. Fabian proved to be a fighter. Ms. Wendy said, “ He would study every day on his own even though he was weak and his spine(脊柱)was already starting to curve quite badly.”

Fabian is also active in the Singapore Disability Sports Council, where he plays boccia(滚球), a ball sport for those who require a wheelchair due to physical disability.

At just 133cm tall and weighing 14kg, he knows that he will have to rely on others all his life. “I’m afraid that when my parents grow older, they will not be able to carry me and that there will be nobody to carry me,” said Fabian. “But for now, I feel lucky that I get to go out and do a lot of things that I thought I couldn’t.”

His dreams aren’t lofty(崇高的)either-all he want to be able to do is work and provide for his parents. “I just want to study hard so that I can be a businessman, like my dad.” He is planning to apply to study at Victoria School.

1. The underlined word “it” in the second paragraph refers to ______.
A.going to school.B.being absent from school
C.studying hard.D.suffering from SMA.
2. We can know from the text that Fabian ______.
A.got the disease at the age of 12.
B.was proud of his exam results.
C.has no interest in any sports.
D.wants to be a businessman like his father.
3. What do we know about Ms. Wendy?
A.She insists that her son go to school.
B.She used to be a piano teacher in a school.
C.She is satisfied with her son’s performance at school.
D.She fears that her son will be helpless when she is older.
4. Which words can best describe Fabian?
A.Sensitive and weak.B.Active and optimistic.
C.Clever and strong.D.Stressed and concerned.
5. What is the best title for the text?
A.He Is Disabled but He Is a Fighter.
B.A Great Mother and Her Special Son.
C.How to Fight Against SMA.
D.A disabled boy’s dream.
2016-11-26更新 | 883次组卷
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