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阅读理解-阅读单选(约270词) | 较易(0.85) |
文章大意:这是一篇说明文。本文讲述了孩子更需要为地震做好准备以及如何让孩子们做好准备。

1 . Children need to be prepared for an earthquake as much as adults, if not more.

Infants and Toddlers (初学走路的儿童) For infants and toddlers, special emphasis should be placed on making their environment as safe as possible. The beds should be placed away from windows and tall bookcases that could slide or fall. A minimum of a 72-hour supply of extra water, bottles, food, juices, clothing and medications should be stored where it is most likely to be reached after an earthquake. Also keep an extra bag with these things in your car. Install bumper pads (防撞垫) to protect babies during the shaking. Install latches (闩锁) on all cupboards (not just those young children can reach) so that nothing can fall on your baby during a quake.

Preschool and School-age Children By age three or so, children can understand what an earthquake is and how to get ready for one. Take the time to explain what causes earthquakes in terms they understand. Include your children in family discussions and planning for earthquake safety. Conduct drills and review safety procedures every six months. Show children the safest places to be in each room when an earthquake hits. Also show them all possible exits from each room. Teach children what to do wherever they are during an earthquake (at school, in a tall building, outdoors). Make sure children’s emergency cards at school are up-to-date. It’s important that they know what gas smells like. Advise children to tell an adult if they smell gas after an earthquake.

1. What kind of people does the passage aim at?
A.ChildrenB.AdultsC.StudentsD.Parents
2. Which can be done to protect infants (婴儿) from an earthquake?
A.Placing the bed away from windows.B.Explaining the causes of an earthquake.
C.Showing children the safest places.D.Pointing the exits of each room to them.
3. If children smell gas after an earthquake, they should_________.
A.run awayB.tell an adult
C.hide in the safe placeD.look for the exits
2024-03-03更新 | 28次组卷 | 1卷引用:北京市房山区周口店中学2014-2015学年高一下学期期中考试英语(解析版)
阅读理解-阅读单选(约330词) | 容易(0.94) |
文章大意:这是一篇记叙文。文章主要讲述了离城市非常远的地方住着一个贫穷的农夫和他的妻子。在他们的房子前面是一条很小的土路。在这条土路上,有一个很大的充满了水的洞,农夫晚上把洞灌满水,来困住过往的车辆,好收取拖车费。

2 . Very far away from the city lived a poor farmer and his wife. In front of their house was a small dirt road. Very few cars drove on this road because it was so far from the city. On the dirt road, there was a big hole filled with water. The hole was very deep, but drivers on the road didn’t know just how deep. Drivers always drove into the hole, but they never drove out.

One day, a man in a new car was driving down the road. He saw the hole with the water, but he didn’t think it was very deep. He drove into the hole, but he couldn’t drive out. The man saw the farmer on his tractor working in the field, and he signaled to the farmer. The farmer drove over to the man in the new car.

“Is there a problem?” asked the farmer.

“Yes,” said the man. “My car is stuck in this hole. Can you help me?”

“Maybe,” said the farmer. “But I’m very busy.”

“If you help me, I’ll pay you,” said the man.

“OK,” said the farmer. The farmer pulled the car out of the hole with his tractor, and the man paid him a lot of money. The man looked at the farmer and said, “You must make a lot of money pulling cars out of this hole day and night.”

“Actually, no,” said the farmer.

“Why not?” asked the man.

“The hole is very deep, and a lot of people get stuck and ask for help. But I don’t make money day and night because I don’t pull cars out at night.”

“At night I’m busy filling the hole with water,” answered the farmer.

1. Why did very few cars drive on the small dirt road?
A.Because the road was dirty.B.Because it was so far from the city.
C.Because very few people knew the way.D.Because the drivers knew there was a hole.
2. According to paragraph 2, we can know about the man in a new car __________ .
A.he just learnt to drive a carB.it was the first time that he passed there
C.he knew how deep the hole wasD.he knew the farmer in the field
3. Which of the following is true according to this passage?
A.Drivers didn’t see there was a hole on the road.
B.The man drove into the hole and never drove out.
C.The farmer was busy filling the hole with water at night.
D.The driver made a lot of money pulling cars out of the hole day and night.
4. What does the underlined word “it” refer to?
A.The roadB.The cityC.The carD.The man
2024-03-03更新 | 155次组卷 | 1卷引用:北京市房山区周口店中学2014-2015学年高一下学期期中考试英语(解析版)
阅读理解-阅读单选(约270词) | 适中(0.65) |
文章大意:本文是一篇说明文。文章主要介绍了幽默的作用以及如何做到幽默。

3 . A sense of humour, God’s greatest gift to mankind, is universally considered the most valuable personality. It is born within every person’s heart, but has to be cultivated (培养). A person without humour is just like a spring without flowers, or like a dish without seasoning (调味品). In a sense, your personality lies in your sense of humour.

Humour can improve physical as well as mental well-being. It helps us bear our burdens, reduce our tension, overcome our frustration. With a piece of joke, all our worries and sadness disappear like smoke, and we are all full of energy once again.

Humour helps us live in harmony with others. It is unavoidable to have misunderstanding and tension with others during work and study. But humour can help us solve these problems more quickly than angry words or quarrels. With it you can always keep on good terms with others.

A sense of humour is really one of the keys to happiness. It gives fun and interest to life to make it worth living.

Here are five ways to improve your sense of humour.

1. Begin to cultivate an atmosphere of humour and laughter in your relationships.

2. Start association with humourous, fun loving people.

3. Learn to laugh at yourself.

4. Collect cartoons and jokes and share them with others.

5. Use humour to deal with conflict in your relationships:

Remember that a sense of humour is learned, not inherited (遗传). You can sharpen your sense of humour if you really want to.

1. What would be the best title for this passage?
A.A Sense of Humour—a Great PersonalityB.A Sense of Humour—the Secret to Success
C.How to. Improve Your Sense, of Humour.D.Humour Helps to Improve Our Health
2. This passage doesn’t tell us that____________.
A.a person without humour is dullB.humour can make us happy.
C.humour can help us deal with worriesD.humour can help us solve all the problems
3. The underlined word “harmony” probably means ”____________”.
A.pleasingB.interestC.friendshipD.eager
4. According to the passage, a sense of humour cannot be____________.
A.learnedB.cultivatedC.inheritedD.improved
2024-03-03更新 | 17次组卷 | 1卷引用:江西省南昌市第十八中学2019-2020学年下学期期末联考高一英语试卷(扫描版无答案)
完形填空(约240词) | 适中(0.65) |
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文章大意:本文是一篇记叙文。作者在因患癌症住院接受治疗期间,重新开始阅读自己喜欢的一个作家的书,并因此而结识了一个同是此作家粉丝的病友,且慢慢地成了朋友。这位病友给了他继续写作的动力。

4 . I was required to read one of Bernie Siegel’s books in college and had a great liking for his positivity from that moment on. The stories of his untraditional _________ and the exceptional patients he wrote about were so _________ to me and had such a big _________ on how I saw life from then on. Who knew that so many years later I would depend on Dr. Bernie and his CDs again to _________ my own cancer experience?

I’m an ambitious _________, and when I started going through chemo (化疗), even though I’m a very _________ person, I lost my drive to write. I was just too tired and not in the _________ . One day, while waiting to go in for _________, I had one of Dr. Bernie’s books in my hand. Another patient _________   what I was reading and started a conversation with me __________ he had one of his books with him as well. It __________ that among other things, he was an eighty-year-old writer. He was __________ a published author, and he was currently __________ on a new book.

We would see each other at various times and __________ friends. Sometimes he wore a duck hat, and I would tell myself, he was definitely a(n) __________ of Dr. Bernie. He really put a __________ on my face. He unfortunately __________ last year due to his cancer, __________ he left a deep impression on me and gave me the __________ to pick up my pen again. I __________ to myself, “If he can do it, then so can I.”

1.
A.tastesB.ideasC.notesD.memories
2.
A.amazingB.shockingC.amusingD.strange
3.
A.strikeB.pushC.challengeD.effect
4.
A.learn fromB.go overC.get throughD.refer to
5.
A.readerB.writerC.editorD.doctor
6.
A.positiveB.agreeableC.humorousD.honest
7.
A.moodB.positionC.stateD.way
8.
A.adviceB.referenceC.protectionD.treatment
9.
A.viewedB.knewC.noticedD.wondered
10.
A.whileB.becauseC.althoughD.providing
11.
A.came outB.worked outC.proved outD.turned out
12.
A.naturallyB.onlyC.hopefullyD.actually
13.
A.decidingB.operatingC.workingD.relying
14.
A.becameB.helpedC.missedD.visited
15.
A.patientB.operatorC.fanD.publisher
16.
A.signB.smileC.markD.mask
17.
A.showed upB.set offC.fell downD.passed away
18.
A.sinceB.butC.soD.for
19.
A.guidanceB.trustC.opportunityD.inspiration
20.
A.promisedB.laughedC.thoughtD.replied
2024-03-02更新 | 30次组卷 | 1卷引用:【解析版】四川省成都市第七中学2014-2015学年高一下学期期末考试英语
阅读理解-阅读单选(约550词) | 较难(0.4) |
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文章大意:这是一篇说明文,随着竞争越来越激烈,对于消费者的争夺很多时候将会决定着一个企业的兴衰荣辱,那么如何搞好与消费者的关系呢?面对口味各异的顾客,作为企业又应该如何对待呢?文章是围绕这一话题展开。

5 . In the more and more competitive service industry, it is no longer enough to promise customer satisfaction. Today, customer “delight” is what companies are trying to achieve in order to keep and increase market share.

It is accepted in the marketing industry, and confirmed by a number of researches, that customers receiving good service will promote business by telling up to 12 other people; those treated badly will tell their tales of woe to up to 20 people. Interestingly, 80 percent of people who feel their complaints are handled fairly will stay loyal.

New lineages for customer care have come when people can obtain goods and services through telephone call centers and the Internet. For example, many companies now have to invest (投资) a lot of money in information technology and staff training in order to cope with the “phone rage (愤怒)” — caused by delays in answering calls ,being cut off in mid-conversation or left waiting for long periods.

“Many people do not like talking to machines,” says Dr. Storey Senior Lecturer in Marketing at City University Business School, “Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them. The aim is to make the customer feel they know you and that you can trust — the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”

Recommended ways of creating customer delight include: under-promising and over-delivering (saying that a repair will be come out within five hours, but getting it done within two ); replacing a faulty product immediately: throwing in a gift voucher (购物礼券) as an unexpected “thank you” to regular customers; and always returning calls, even when they are complaints.

Aiming for customer delight is all very well, but if services do not reach the high level promised, disappointment or worse will be the result. This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example, “I know how you must feel”), and possible solutions (replacement, compensation or whatever suggests best meets the case).

Airlines face some of the toughest challenges over customer care. Fierce competition has convinced them that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather, unclaimed luggage and technical problems.

For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times. They are trained to answer quickly, with their name, job title and a “we are here to help” attitude. The company has invested heavily in information technology to make sure that information is available instantly on screen.

British Airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service.

Customer care is obviously here to stay and it would be a foolish company that used slogans such as “we do as we please”. On the other hand, the more customers are promised, the greater the risk of disappointment.

1. We can learn from Paragraph 2 that       .
A.well-treated customers promote business
B.unsatisfied customers receive better service
C.Satisfied customers catch more attention
D.complaining customers are hard to satisfy
2. The writer mentions “phone rage” (Paragraph 3) to show that      .
A.customers often use phones to express their anger
B.customer care becomes more demanding
C.people still prefer to buy goods online
D.customers rely on their phones to obtain services
3. If a manager should show his empathy (Paragraph6), what would he probably say?
A.“I’m sorry for the delay.”
B.“I appreciate your understanding.”
C.“I know how upset you must be.”
D.“I know it’s our fault.”
4. Which of the following is conveyed in this article?
A.Face-to-face service creates comfortable feelings among customers.
B.A company should promise less but do more in a competitive market.
C.Companies that promise more will naturally attract more customers.
D.Customer delight is more important for airlines than for banks.
2024-03-02更新 | 74次组卷 | 1卷引用:江苏省扬州中学2014-2015学年高一下学期期中考试英语试题(解析版)
阅读理解-阅读单选(约480词) | 适中(0.65) |
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文章大意:本文是一篇应用文。文章主要介绍了关于金银首饰的选购和保养方法。

6 . Christmas is long gone and Valentine’s Day is a distant memory. That means it’s a slow time for jewelers, and a good time for you to make a purchase. Whether you’re out shopping for gold, or silver, here are a few things you need to know:


What determines price?

The purity of the metal is one of the elements that determines the price. Gold purity is indicated with a stamp of 10K, 14K, 18K, or 24K. And different countries have their own standards. For example, for a piece to be considered gold in the US, it must be at least 10K. In Britain and Canada: 9K. In Italy and France: l8K. Anything over l8K is really too soft for everyday wear. That’s why jewelry stores in the US sell mostly 14K.


How much can you expect to pay?

That depends on the weight of the metal and the gemstone(宝石). So keep that in mind, especially when buying online. To keep yourself from getting ripped off, ask yourself the following:

●How long has the company been around?

●What is its return policy?

● Is the jewelry featured on the website visible from all directions?

● Is the company transparent with the gram weights and the size of the gemstones?


Yellow gold? White? Rose?

Yes, it’s confusing, and while this is largely a personal decision, there are a few things to keep in mind. For starters. white or rose gold costs about l 0% more than yellow gold. If you want the “look for less”, consider gold plated jewelry. “Gold plated” and “gold overlay” mean the same thing and guarantee a thicker layer of finish than “vermeil” which is a flash finish that is thinner and less consistent, but more affordable. Buy vermeil finished pieces you want for a season or two just to follow the fashion. For pieces you want to wear for a lifetime, solid gold is best.


What about sterling silver(标准纯银)?

Sterling silver has been an alternative for white gold during the difficult economy, and while it used to be more popular with just the younger these days it has much more mass appeal. So much so that retailers are now offering fine gemstones with silver-something you used to see only with gold.

Keep in mind that in the US. the sterling silver standard is 92.5% real silver. Don’t buy it if there isn’t a “925” stamp on it. And keep in mind that the lower price you’re paying for silver means more maintenance. To keep silver jewelry from becoming less shiny, consider keeping a piece of chalk in your jewelry box.

1. According to the passage, the underlined phrase “getting ripped off” in Paragraph 3 probably means “_______”.
A.being chargedB.being affected
C.being cheatedD.being attracted
2. Which of the following is relatively good for only wearing a short time?
A.A 14K necklace.B.A gold-plated ring.
C.A gemstone necklace.D.A vermeil earring.
3. We can infer from the last paragraph that silver jewelry should be kept _______
A.in a cold placeB.in a dry placeC.in a wet placeD.in a hot place
4. The author writes the passage mainly to _______.
A.encourage young people to buy fashionable jewelry
B.tell people the best time to purchase gold and silver
C.introduce the real value and popularity of gold and silver
D.inform people of the factors to consider in buying jewelry
2024-03-02更新 | 30次组卷 | 1卷引用:江苏省扬州中学2014-2015学年高一下学期期中考试英语试题(解析版)
阅读理解-阅读单选(约490词) | 较易(0.85) |
名校
文章大意:本文是一篇记叙文。文章讲述了爱的人虽然走了,但是爱却永远存在。作者的弟弟虽然从小失明,也经历过不幸,但是他的爱、决心和希望从没减少。

7 . WHEN my brother Joe was 6 months old, my mother brought him home from the hospital and told me to watch him while she fixed supper. We started playing a game I called “dogs”, rolling on the floor like pups (小狗). Then I looked up and saw my mother watching us. She was crying.

“He’s blind,” she said. “The doctor told me today.” I looked at Joe. He was laughing. “He can’t be blind,” I said. “He smiles at my face.” “He smiles at your voice,” she said. “He’ll never see your face.” That was that. Joe was blind. Mama went back to cooking. I went back to playing a dog.

From the age of 8, Joe boarded at a school for the deaf and the blind, learning to read Braille. When he was 16, the school said he’d learned enough and sent him home with a Braille typewriter. At 21, Joe moved out to live on his own, he said, “like a man,” in an apartment 30 miles (48 km) away. He learned to cook, clean, do his own laundry, and do almost anything else he needed.

Then he met the love of his life. She, too, was blind. When Joe called to tell me, he said: “Even a blind man can fall in love at first sight.” They shared 10 good years before he lost her to cancer. Painfully soon after, he also lost our mother, who was his champion, and our stepfather, who was Joe’s best friend.

What is left when you lose the loves of your life? My brother clung with an iron fist (拳头) to three gifts: Faith, hope and love.

His faith grew stronger. He always had hope. And his love for his family has never gotten weaker, despite death or disappointment. Loved ones leave, but love remains.

The years ahead may prove to be his hardest. His legs are growing weaker, threatening to take away the independence he’s fought so hard to keep. My sister and I often wonder what will happen if Joe can’t live on his own. It’s not up to us. We’ll do what we can, but it’s his life. He won’t have it any other way.

You don’t find strength to do something until it’s time to do it. Joe has found it whenever he has needed it. I believe he will again.

1. When the author’s mother brought her little brother Joe back from the hospital, the author ______.
A.was sad because he couldn’t see things clearly
B.immediately introduced him to the family dog
C.worried that he might steal her mother’s love from her
D.had great fun playing a game with him
2. Which of the following order of events is CORRECT according to the article?
a. Joe started learning Braille at a school for the deaf and the blind.
b. Joe moved out to live independently and learned to cook and clean.
c. Joe was sent back home with his Braille typewriter.
d. Joe had a hard time when he lost three beloved family members.
e. Joe fell in love with a blind girl the first time they met.
A.abedcB.acbedC.acebdD.aecbd
3. What is the key message the author wants to convey (表达) through the article?
A.People have to spend more time with their loved ones.
B.The disabled deserve our respect and support so that they can live an independent life.
C.Love, hope and determination can keep a man going despite hardship.
D.People should learn to get over the loss of their loved ones as love always remains.
2024-03-02更新 | 28次组卷 | 1卷引用:江苏省扬州中学2014-2015学年高一下学期期中考试英语试题(解析版)
阅读理解-阅读单选(约420词) | 适中(0.65) |
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文章大意:这是一篇说明文。主要介绍了太空服也可以和时尚结合到一起,未来的太空服除了方便舒适外,还很时尚。

8 . IT was a 12-minute walk into the unknown, and it changed the history of space exploration forever. The first-ever spacewalk by former Soviet cosmonaut Alexei Leonov, 50 years ago on March 18, was also the first big test of space suit technology.

The old Soviet-style space suit was not quite ready yet, however. It was affected by the lack of atmospheric pressure in space. When Leonov had completed his space walk, he realized that his space suit “had inflated like a balloon, preventing him from getting back inside the spacecraft”, according to the BBC. The cosmonaut let half of the air out of his spacesuit and survived despite losing oxygen.

Nowadays, of course, this type of incident does not happen. But the problem of what to wear in space is still important, as space travel may soon be available to more people than ever.

In 2017, Space X and Boeing may become the first private companies to put people in space. What should the new, rich space travelers wear?

Well, their outfits won’t be like the white, boxy suits in the film Gravity. Those types of extra-vehicular activity (EVA) suits will be for professionals working outside a spacecraft. The average space traveler will instead need something to wear inside in case of an emergency when getting up and down again in a rocket or during docking.

These are called IVA (intra-vehicular activity) pressure suits, which should be effective, comfortable, and perhaps even fashionable. The best-known example is the orange “pumpkin suit” made famous by NASA, but more fashionable options may later be available.

In fact, fashion and space have been together for years. The first space suits for the Apollo moon program were built by Playtex, an underwear maker, and the company still works with NASA.

Nowadays in Brooklyn, New York there is a company called Final Frontier Design that makes the latest in space suit technology. All of their staff have backgrounds in show business, making Broadway musical and circus costumes. They are currently looking to introduce their space tech, like vibrating belts that can give directions by feel, to people on Earth.

The walk into unknown space fashion is just beginning. How would you show off in space?

1. According to the article, today’s space travelers have different experiences to that of Alexei Leonov because ______.
A.they have to perform space walks for long periods
B.today’s space suits are much safer and more convenient
C.they are provided with extra oxygen to survive in space
D.they can wear their own outfits on space missions
2. The phrase “this type of incident” in Paragraph 3 refers to situations in which astronauts ______.
A.fail their space walk missions
B.put on the wrong space suit
C.have trouble with their space suits
D.forget the correct operating procedures
3. Which of the following statements is TRUE about the space suits that will be made for private companies’ space travelers in the near future?
A.They will be intended for tough working conditions outside a spacecraft.
B.They will have to be orange.
C.They will be very heavy and expensive despite their fashionable look.
D.They will be created with the help of artists and designers.
4. What is the best title of the passage?
A.Fashion comes to space.
B.Space travel exploration becomes more popular.
C.What happened to Alexei Leonov 50 years ago?
D.How space suits work?
2024-03-02更新 | 38次组卷 | 1卷引用:江苏省扬州中学2014-2015学年高一下学期期中考试英语试题(解析版)
完形填空(约300词) | 适中(0.65) |
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文章大意:本文是一篇夹叙夹议文。文章中作者通过女儿的提问,引出家长对孩子的爱并不理性的观点。指出虽然孩子会慢慢长大,但在父母眼中,孩子永远是孩子,父母对孩子的保护持续一生。

9 . Are parents rational (理性的) about their children? No. Parents aren’t rational because _______ isn’t rational. Young people can understand this about romantic love, but they find it hard to _______ this element (元素) in parental love.

My eldest daughter’s _______ the other day brought this up. “Let me ask you something, Dad,” she began in a tone of patiently controlled _______ that every experienced parent knows.

“I sailed around the Mediterranean in a yacht (游艇) when I was seventeen,” she said. “I hiked through the Pyrenees from Spain to Paris. I’ve done rock climbing and deep-sea diving and slept in rainforests in the jungle of Indonesia. Right?”

“Right,” I said, “So _______?”

“So this,” she went on. “When I go to the corner drugstore to pick up some shampoo, why do you always tell me to be _______ when I cross the street?”

There is no _______ answer a parent can give to this.

All I could mumble (嘟囔) in _______ was that when I was 50, my mother would _______ me not to drive too fast. If I were 80 and she were still alive, I would be getting the ________ warning. No matter the ________, a child is a child.

There is something else, too, that children find it hard to ________ . When they are far away, there is nothing we can do about their ________ . They are in the hands of the gods. Parents try not to ________about it.

But when the children are ________ , the old protective urge quickly comes back, and it doesn’t ________ how far they have been or what experiences they have got through.

Most ________ happen around the corner, not in the rainforest. The most instinctive (本能的) act of almost every creature is to ________ its young, and with humans this ________ stays for a lifetime.

In the parent’s mind, a child ages but does not ________. Rational? No. But if we were rational, would we want children at all?

1.
A.anxietyB.fearC.loveD.desire
2.
A.acceptB.improveC.removeD.dislike
3.
A.problemB.questionC.warningD.explanation
4.
A.angerB.prideC.worryD.surprise
5.
A.whenB.howC.whatD.why
6.
A.braveB.carefulC.quickD.helpful
7.
A.necessaryB.differentC.satisfactoryD.ordinary
8.
A.apologyB.turnC.regretD.reply
9.
A.persuadeB.promiseC.remindD.expect
10.
A.differentB.sameC.extraD.right
11.
A.ageB.distanceC.genderD.power
12.
A.decideB.missC.chooseD.understand
13.
A.successB.happinessC.luckD.safety
14.
A.argueB.thinkC.forgetD.complain
15.
A.awareB.hesitantC.closeD.frightened
16.
A.proveB.matterC.meanD.mind
17.
A.accidentsB.failuresC.changesD.mistakes
18.
A.followB.protectC.spoilD.treat
19.
A.impressionB.effectC.opportunityD.response
20.
A.stopB.competeC.leaveD.grow
2024-03-02更新 | 29次组卷 | 1卷引用:江苏省扬州中学2014-2015学年高一下学期期中考试英语试题(解析版)
阅读理解-阅读单选(约370词) | 较易(0.85) |
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文章大意:本文是一篇说明文。主要解释说明了实体店的独特香味,以及这种香味在激起顾客的购买欲方面的作用。

10 . Store scent(香味)

What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

But have you ever noticed the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is proving to be an increasingly powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intention to purchase increased by 80 per cent.

When it comes to the best shopping streets in Paris, scent is just as important to a brand’s success as the quality of its window displays and goods on sale. That is mainly because shopping is a very different experience to what it used to be.

Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination.And scent is just one way to achieve this.

Now, a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books,pots and drawers, in search of their perfect scent.

1. According to the passage, _________ is an increasingly powerful tool in the success of some brand stores.
A.Friendly assistants.B.Soft background music.
C.Unique scents.D.Attractive window display.
2. E-shops are mentioned in the passage to ________.
A.urge shop assistants to change their attitude
B.show the advantages of bricks-and-mortar stores
C.push stores to use sights and sounds
D.introduce the rise of e-commerce
3. The underlined word “destination” in Paragraph 5 means ________.
A.a platform that exhibits goodsB.a spot where travelers like to stay
C.a place where customers love to goD.a target that a store expects to meet
4. The main purpose of the passage is to ________.
A.compare and analyzeB.examine and conclude
C.argue and discussD.inform and explain
2024-03-02更新 | 40次组卷 | 1卷引用:江苏省南通中学2014-2015学年高一下学期期中考试英语试题(解析版)
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