1 . Readers have never had it so good. But publishers need to adapt better to the digital world.

During the next few weeks publishers will release a great number of books, pile them onto delivery lorries and fight to get them on the display tables of bookshops in the run-up to Christmas. It is an impressive display of competitive commercial activity. It is also increasingly pointless.

More quickly than almost anyone predicted, e-books are becoming popular quickly. Amazon, the biggest e-book retailer( 零售商), has lowered the price of its Kindle — e-readers to the point where people do not fear to take them to the beach. In America, the most advanced market, about one-fifth of the largest publishers’ sales are of e-books.

For readers, this is excellent. Amazon has successfully shortened distance by bringing a huge range of books to out-of-the-way places, and it is now fighting against time, by enabling readers to download books instantly. Moreover, huge choice and low prices are helping books hold their own on digital devices. For publishers, though, it is a dangerous time. Some of the publishers’ functions—packaging books and promoting them to shops—are becoming out of date.

Yet there are still important jobs for publishers.

The music and film industries have started to pack electronic with physical versions of their products—by, for instance, providing those who buy a DVD of a movie with a code to download it from the Internet. Publishers, similarly, should combine e-books with paper books.

They also need to become more efficient. In the digital age it is stupid to take months or even years to get a book to market. And if they are to distinguish their products from self-published dross( 糟粕), they must get better at choosing books, sharpening ideas and polishing copy. If publishers are to hold readers’ attention, they must tell a better story—and edit out all the spelling mistakes as well.

1. According to the author, what publishers do before Christmas is becoming __________.

A．efficient

B．satisfying

C．meaningless

D．worthwhile

2. How is Paragraph 3 mainly developed?

A．By analyzing.	B．By giving examples.
C．By comparing.	D．By listing numbers.

3. What will possibly happen as e-books become more and more popular?

A．Readers will have a wider choice than before.

B．The price of books will become much higher.

C．Traditional publishers will be out of work.

D．Traditional bookstores will completely disappear.

4. What can publishers do to compete with e-books?

A．Spend more time editing a good book.

B．Change work to music and film industry.

C．Get rid of self-published dross completely.

D．Learn from what music and film industry did.

5. What’s the best title of the passage?

A．The Disappearing Ink.

B．The Book and Music Industry.

C．Golden Times for Publishers.

D．The Coming of the Digital Age.

2 . New Stories Await Just for You

The Origin of Disease

Carolyn Merchant, JD & Christopher Merchant, MD

Containing exciting information and thought, this book could help people find ways to improve or avoid diseases that can dramatically change lives. Pulling medical knowledge together in an original way, it provides a new vision for understanding chronic(慢性的) disease, and challenges readers to think of chronic disease based on the root causes. For many people, medical books can be a hard barrier to jump. but this book is written in an accessible style and format, and contains information useful to the lay person, not just medical professionals.

From Healing to Hell

W. H. Wall, Jr

From Healing to Hell is about the fall of a good and decent man and goes further to reveal the shocking details of how he was done a cruel injustice at the hands of a CIA government experiment with the drug LSD. The book tells the story of illegal activity by officials in power who operated in the name of protecting the country.

The Stuff of Monuments

Richard A. Crousey

Little things occur regularly, forbidding us to recognize their significance. What finally causes them to blossom into sweetness is their fading away. Through the stories in the book, it is shown that the seasons of our lives are made up of the stuff that went before. Nothing is truly lost. As one picture begins to fade, another begins to dawn.

There Are No Monsters Here

Buffy Brinkley

A little boy is afraid to go to bed when his mother announces his bedtime. He believes there may be monsters hiding in his room. However, his fear doesn’t stop him from trying to find them. What his decision creates is a doorway to acceptance and friendship. Out of fear comes delight, and the idea that what we see and how we initially judge a situation can be wrong——that what it takes to overcome our fears can sometimes be the best way to make a friend.

1. Who are the targeted readers of the book The Origin of Disease?

A．Students preferring challenges.

B．People caring about their health.

C．Researchers in the chemistry lab.

D．Doctors in the emergency room.

2. Which book is most likely to be a collection of short stories?

A．The Origin of Disease.

B．From Healing to Hell.

C．The Stuff of Monuments.

D．There Are No Monsters Here.

3. What brings the boy friendship in the last book?

A．His innocence.

B．His fear.

C．His courage.

D．His creativity.

3 . 阅读下面短文，根据短文内容填空，在未给提示词的空白处仅填写1个适当的单词，在给出提示词的空白处用括号内所给词的正确形式填空。

Two decades     1    (pass) since newspapers launched websites, and yet here we are. Big papers have gone under, thousands of journalists have lost     2    (they) jobs, and the idea that digital news will eventually become a decent business     3    (feel) like a rumor(谣言). The reality is this: no social network has come close to matching the success of print readership.

4 . Guidelines for Poster Presentations

Date: Friday 28 October

Time: 13.00-14.20 (Presenters are required to be by their posters by 12.55 sharp.)

Poster Session Format

-   The poster session is a self-explanatory exhibit where the presenter(s) is/are available for one-on-one discussion.

-   All the in-person poster presentations will take place simultaneously (同时进行的). See below for specific details of online poster presentations.

Poster design and Layout

-   Each poster should measure about 90×120cm (36×48 inches).

-   The texts and illustrations should be readable from 150cm (about 5 feet) away.

-   Posters can be hand-written or printed in colour/black and white.

Set-up and Removal

-   Posters will be displayed by fixing them on boards/walls provided. You will be given the necessary tools to carry out this task.

-   Presenters are required to hang their posters during the lunch break (12:00-13:00) on Friday 28 October and remove them after the session (14:20).

-   Presenters are responsible for the set-up and removal of their own posters. Staff will also be in the poster area to assist you.

-   Each poster presentation will be numbered in the programme schedule. Poster numbers will also be shown on the display boards. Make sure the poster is fixed under the correct number.

-   Playing of loud audio or video clips is not allowed, keeping in mind the noise level in the hall.

For online poster presentations:

-   Once your poster is ready, take a good picture of it and send it to us at least one week before the conference. We’ll take a print out of this and display it like the other posters. This will help the audience in the Hall in Chennai to look at them before they can log into your presentation at the assigned time.

-   During poster presentation whoever would like to interact with you will log into your session. This will be for the entire duration of the presentation with brief explanations and Q&A interspersed (穿插) with each other. Participants can move around to other poster presentations during this period, both online and in-person.

1. According to the guidelines, the posters have to be _______.

A．handwritten on paper in black and white

B．hung on the walls of a specific area in the hall

C．easily recognizable from five meters away

D．numbered by an on-site staff member

2. Which of the following is a specific requirement for online poster presenters?

A．They should remain online for the entire 100 minutes.

B．They should get ready for presentation at exactly12:55.

C．They need to send an e-version of their posters to the organizer.

D．They will be required to give explanations or answer questions.

3. The passage is meant for _______.

A．people who have unsolved questions to consult about

B．people who are interested in visiting an exhibition

C．people who are skilled at making good posters

D．people who want to exhibit their posters

5 . 你是李华，你的朋友李明给你写信倾诉他的困惑。在日常生活中，他每天通过网络报纸户外媒体等接收到大量的信息，但不知道如何成为一名有判断力的读者。请你给他写一封回信，告诉他你对这个问题的看法。信件包括如下内容：
1.获取有效信息的重要性
2.对于相同的事件产生不同报道的原因
3.成为一名有判断力读者的做法
注意:
1.写作词数应为80左右，信件的开头和结尾已经给，不计入总词数；
2.请按如下格式在答题卡的相应位置作答
Dear Li Ming,

I am glad to receive your letter!

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Looking forward to your reply!

Yours sincerely,

Li Hua

6 . 语法填空

There are two news reports about the same event. The first one reported that the number of deaths could reached 5 and fire engines and ambulances reached the scene soon,     1     the other one reported that 4 people have been confirmed     2     (die), and the fire has also left dozens of people     3     (injure). What’s more, the second one told the readers the fire was caused by a     4     (drop) cigarette end.

Why do two news reports differ     5     each other? Firstly, journalists may have different     6     (priority). Secondly, news reports may     7     (write) at different stages of an event. Lastly, journalists may approach information     8     (differ). To sum up, we should be critical news readers.     9     is wise to read different news reports on the same event at different stages and from various perspectives. We need to be critical     10     the information we receive and remember not to blindly trust what we have read.

7 . Print newspapers will soon be part of our history. While the Internet and some other media are rapidly developing in a world where people’s lifestyles are more than busy, there seems to be less time for newspapers. The newspaper industry, in countries where newspapers have dominated as a medium for many years, is now struggling more than ever.

Newspaper circulation (发行量) has been declining since over 40 years ago. “I foresee, in one or two generations, a society where you will access a newspaper only from a hand-held screen.” warns William Papatassos, a Blue & Gold advisor.

The Internet attracts most of the younger people. The problem of newspapers is called “the problem of the 18-to 35-year-old people”. This group of people are not willing to replace the regular readers who grew up using this traditional medium. And they like to surf the Internet to search for information. Some experts predict that by 2043, in America and many other countries, newspapers will no longer exist.

Fortunately, print newspapers still exist and offer advantages to readers. “Newspapers encourage more thoughtful thinking,” says the journalist Kathleen Jasonides.” At this point, there is still room for it. Some people do not like reading shortened articles online."

But some newspapers including Blue & Gold provide articles of online editions, bearing in mind the increasing use of the Internet. However, the great variety of specialised information offered by many other websites prevents these online editions from developing. In addition, the newspaper industry has kept its best journalists for print; therefore the quality of articles is not the same.

The only thing that we know for sure is that print newspapers are facing a crisis due to lack of revenues from traditional advertising and the appearance of the Internet.

1. The first two paragraphs mainly imply that print newspapers_________.

A．are facing a greater opportunity	B．are always part of people’s lifestyles
C．are suffering a dreadful challenge	D．have been a leading medium

2. According to the passage, the people aged 18-35_________.

A．aren’t ready to use other media to replace newspapers

B．regard the Internet as a main source of news

C．are the regular readers of print newspapers

D．are growing up using the traditional medium

3. We can know the following from the passage EXCEPT that_________.

A．print newspapers have been gradually losing their readers since the 1980s

B．it is believed by some experts that newspapers will disappear in many countries by 2043

C．articles of online editions can increase newspapers’ revenues

D．some newspapers provide articles of online editions due to the growing use of the Internet

4. We can most probably read this passage_________.

A．in a newspaper

B．in a textbook

C．in a novel

D．in a comic book

8 . 语法填空

I first discovered China Daily a few years ago. It was the first time that I     1    (visit) China, and I was waiting for my tour guide     2    (arrive) at the hotel. I picked up a newspaper written in English — China Daily. I opened the newspaper, and     3     that day on, in every hotel I visited, when the staff asked me, “A newspaper     4    (deliver) to your room?” I would always answer, “Do you have China Dailby?” Why had I     5    (immediate) taken a liking to China Daily after just one reading of it? I think that China Daily is a very     6    (influence) newspaper for many reasons. First of all, China Daily     7    (write) about both Western and Chinese culture.     8    example to support this reason is an article I read just the other day: When the Bard met his Chinese match. This article is about     9    both China and the UK will honour their most famous playwrights with a series of     10    (event) this year. The playwrights are William Shakespeare from the UK and Tang Xianzu from China. And the article also manages to compare them in a proper way.

9 . The Eastern Daily Press (EDP), a newspaper covering Nolfolk, northern parts of Suffolk and eastern Cambridge shire, is published daily in Norwich, UK. Founded in 1879 as a broadsheet called the Eastern Counties Daily Press, it changed its name to the Eastern Daily press in 1872. The paper is now owned and published by Archant, formerly known as Eastern Counties Newspapers Group.

Soon, a Google-backed project named Local Recall giving access to over 150 years of Eastern Daily Press newspaper at the click of a button or spoken question will be released. Archant is home to archive that holds tens of thousands of newspapers-with some Norwich Mercury editions dating from as far back as the middle of the 18th century. In 2017, Archant applied to the Google Digital News Innovation Fund to breathe new life into the archive. The company received ￡600,000 from Google and part-matched the fund to start Local Recall.

The project began in early 2018 and with help from Norwich-based artificial intelligence and chatbot company Ubisend along with specialist historical scanning companies Towns Web Archiving and Findmypast, Local Recall has since digitized an estimated 750,000 pages of EDP newspapers. In the process, more than seven million articles have been uploaded online. The digitization process, while impressive, could not always guarantee exact recreation of the text. Factors such as paper thickness, marks on the page and general wear and tear could make results confusing. It became clear there was a need for human eyes to pick out errors.

Meanwhile, a platform was provided for an army of more than 800 volunteers to help proofread and correct the stories from days gone by. Melanie Duncan, 47, from Helleson, got involved in the project after learning about it through Facebook. “It’s a window of memories into our past that we might have no knowledge of otherwise. The project is an invaluable source of accessible information. I have enjoyed every minute of doing it so far,” she said. Soon, users will be able to explore EDP archives from October 1870 right up to the latest news through a subscription service available on monthly and annual price plan.

1. What can be said about the EDP?

A．It is a regional daily newspaper.	B．It has a history of more than 200 years.
C．It belongs to Archant and Findmypast.	D．It is more popular in Suffolk and Norfolk

2. What was the challenge in the digitization process?

A．The tight schedule of the project.	B．The poor quality of the old paper.
C．A shortage of funds.	D．Lack of volunteers.

3. What are expressed in Melanie Duncan’s words?

A．Doubt.

B．Emptiness.

C．Appreciation.

D．Disappointment

4. What does the author mainly tell us in the text?

A．It is convenient to renew a subscription on the Internet.

B．Many archived newspaper are now available online.

C．Archant tries to cooperate with TownsWeb Archiving.

D．Local Recall helps people reconnect with their history

10 . 阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。

For over a century , student journalists at The Daily Tar Heel ( DTH ) have documented their college life and raised     1    ( variety ) questions on free expression , tuition , and big-time athletics... The independent student newspaper celebrated its 125th anniversary this year . To mark it , student     2    ( report ) asked the question : What’s the future of the DTH ?

Student newspapers are faced    3     a dark reality. Falling advertising income , increasing digital demands and the lack of subscription fees as they are free     4    ( read ) mean that such newspapers are finding them much     5    ( hard ) to survive . Most college papers have reduced their print editions . And while the DTH    6    ( use ) to produce around 22,000 newspapers , it only makes around 10,000 now .

Increasingly, student journalists have turned their focus to their digital platforms    7    they can tell stories with social media. And though     8    can be challenging for them to move away from that print tradition, they manage to adapt very well. So what should student newspapers    9    (trap) in this situation do? Perhaps the ideal answer would be for universities to    10    (financial) support student journalism. In the meantime,college newspapers are figuring out their financial models as they go along.