1 . Music is all around us. It’s an accessible and popular art form which accompanies our daily lives. Advertisers have long understood the popularity and emotional power of music and capitalized on it. They spend much time and money securing the right soundtrack (配乐) for an advertisement in order to boost sales. For example, Microsoft spent a reported US$3 million using Start Me Up as part of their advertising campaign for Windows 95.
As one researcher puts it, “Music expands pictures and colors words, and often adds a form of energy available through no other source.” This is supported by other studies, which suggest that music matching the main message of an advertisement has a positive effect on consumer engagement. This is known as “musical congruity” and can result in better attention, a positive emotional response, finally improving the effectiveness of an advertisement.
Take the simple but interesting advertisement for Air France, with the soundtrack of Mozart’s Piano Concerto No.23, for example. It projects greatness and elegance in the hope that viewers will associate those qualities with the airline. The research, which looked at hundreds of viewer comments about the music used in advertising, suggested it was successful.
Music is also effective at arousing (唤醒) emotional memories in advertisements creates associations with consumers’ past experiences. A good choice of music allows businesses to tap into this nostalgia for commercial benefit.
However, the use of popular music in advertising can also arouse arguments between artistic effort and commercialism. Some people believe a work of art shouldn’t be used for the pursuit of profit. The findings of study showed that consumers sometimes passionately oppose the use of music produced by respected musicians in advertisements, as they believe that it destroys the aesthetic integrity (美学完整性). For example, Nike’s use of the Beatles’ song Revolution was seen by some as using John Lennon’s music to sell shoes. It made some Nike wearers so angry that they refused to buy the products.
1. What does the underlined phrase “capitalized on” in paragraph 1 mean?| A．Taken advantage of. | B．Held on to. |
| C．Checked up on. | D．Cried out for. |
| A．It helps cut down the cost of advertising. |
| B．It reminds consumers of their past experiences. |
| C．It makes advertisements much more convincing. |
| D．It explores the relationship between music and digital art. |
| A．Tolerant | B．Unclear | C．Doubtful | D．Objective |
Whether you are a lifelong bookworm or are trying to develop a love for reading in your little ones, the 2024 Miami Book Fair is for you.
❉When and Where Is the Fair?This much-loved South Florida event will be held from May 12 to 18, 2024 at the MDC Wolfson Campus Plaza in Downtown Miami. During this week-long book feast, you will find a group of events running from morning to night.
❉What to Expect at the Fair?This year, the fair will feature more than 400 celebrated authors from around the world. There will be a rich collection of writers and their works of nonfiction, romances, children’s literature, and almost every other type under the sun. For green writers, it’s a place to connect with their favorite editors. For book lovers, it’s an opportunity to get autographs (亲笔签名)from many popular authors and ask them some questions.
❉Is the Fair Kid-Friendly?Absolutely. Far from a boring cultural event, this literary festival has fun parent-children interactive games and educational tents. Besides, little readers can not only explore arts and crafts, but also experience face painting and book giveaways.
❉How Much Does the Fair Cost?On Friday, the fair is free. On Saturday or Sunday, it is $10 for adults for one day, or you can get a two-day pass for $15. Kids under age 12 can attend for free and the kids aged 13-18 are $5 per day. For people aged 62 and over, you can also get tickets for $5.
So head to Downtown Miami, and enjoy yourself in the heart of the city’s literary scene.
1. What can be expected at the fair?| A．Interacting with talents from all industries. | B．Seeking cooperation with publishers. |
| C．Voting on yearly best-sellers. | D．Exchanging ideas with favorite editors. |
| A．Learn face painting from artists. | B．Play games with their parents. |
| C．Exchange books with others. | D．Set up camp on their own. |
| A．$10. | B．$15. | C．$20. | D．$25. |
3 . Chances are that you can name a few animals that are facing extinction. But what about plants? With some 40% of plant species under threat of extinction — and given humankind’s dependence on the plant world — one might think they should be protected as soon as possible. However, so many people suffer from plant blindness which refers to the inability to see or notice the plants in one’s own environment, leading to the inability to recognize the importance of plants.
Now a paper published by Oxford University Press might have found a solution for that. That’s watching nature documentaries. Having noticed that TV shows like Seven Worlds, One Planet, Planet Earth II, and Blue Planet II increased viewers’ interest in the animals on the shows, the researchers set out to discover if TV shows could do the same for plants.
For the paper, they focused on The Green Planet. The show was watched by nearly 5 million people in the United Kingdom. It features various plant species and doesn’t shy away from environmental concerns. To figure out if the documentary attracted viewers enough to make them want to learn more, the researchers noted which species appeared on the show and then looked at data on Google Trends and Wikipedia page hits for those same species before and after the episodes (剧集) of the documentary aired.
Actually, some 28.1% of search terms representing plants mentioned in The Green Planet had peak (高峰时期的) popularity in the UK, measured using Google Trends, the week after the broadcast of the relevant episode. Wikipedia data showed this as well. Almost a third (31.3%) of the Wikipedia pages related to plants mentioned in the documentary showed increased visits the week after the broadcast. The researchers also noted that people were more likely to do online searches for plants that enjoyed more screen time on The Green Planet.
“Our results suggest that the viewers found certain plant species particularly attractive. These plants could be used for promoting plant conservation efforts,” said the paper’s lead author, Joanna Kacprzyk.
1. What is the problem mentioned at the beginning of the text?| A．The harm of introduced plant species to native plants. |
| B．Limited education about local wildlife protection |
| C．The lack of public awareness about plants. |
| D．People’s increasingly poor eyesight. |
| A．By showing news about extinct plant species. |
| B．By comparing its popularity with other TV shows’. |
| C．By measuring people’s online behavior towards it. |
| D．By recording viewers’ preferences for social media sites. |
| A．Better sales of natural products. |
| B．A rise in online searches for specific plants. |
| C．Growing public interest in outdoor activities. |
| D．More educational websites related to wildlife. |
| A．An effective solution to animal protection |
| B．The changing views about nature programs |
| C．Plant blindness: a widespread phenomenon |
| D．Nature documentaries: a hidden guardian of plants |
The 2024 Competition for the Transmission and Promotion of the Beijing Central Axis
This year’s competition featured six tracks,
The competition, which is scheduled to run until mid-July, will include five stages of registration, review, preliminary, semifinal, and final rounds.
Entry details have been made available on the competition’s official website and WeChat account, seeking creative approaches to
| A. established B. thanks to C. popular D. introduce E. official F. release G. cultural H. come alive I. drew much attention J. freely K. unexpectedly |
A large-scale cultural exploration program National Treasure made its first show on CCTV on Sunday night. In the first episode, the Palace Museum in Beijing displayed three treasures. As a
This is not the first time for the Palace Museum in Beijing to be extremely welcomed online in China,
Last year, the museum
The museum is also
6 . London can be an expensive city to visit if you go unprepared. If you go sightseeing in London for the first time, it is suggested investing in a London Pass. The London Pass is a digital sightseeing credits package that gives you access to 80+ attractions in the city with a relatively lower cost. For many attractions on the pass, there’s no need to pre-book. However, some may have limited capacity, so you’ll need to book in advance.
What do you get with The London Pass?
·Incredible savings.
·Access to more than 80 top London attractions.
·Fast entry at selected attractions and sights.
·90-day money-back guarantee.
Go to The London Pass booking page and choose a duration that suits your trip — The London Pass is available for one, two, three, four, five, six, seven or 10 consecutive (连续的) days. Download the pass to your phone and plan your sightseeing tours with the app. When you get to the gate of any participating attraction, show your London Pass and head straight inside.
What are our bestsellers?
·2 Day Pass: Child £65.00 Adult £99.00
·3 Day Pass: Child £77.00 Adult £116.00
·5 Day Pass: Child £94.00 Adult £144.00
1. Why is The London Pass recommended to travelers？| A．It offers money-saving advice. | B．It helps to visit London cheaper. |
| C．It provides access to more attractions. | D．It promises to return money if unused. |
| A．Choose a trip time. | B．Sign up on the page. |
| C．Book in advance. | D．Download the app. |
| A．£164. | B．£263. | C．£309. | D．£382. |
7 . Students to Compete in 34th National Science Bowl
Thousands of students from middle and high schools across the country have committed themselves to extra study hours as they prepare to compete in the Department of Energy’s (DOE’s)34th National Science Bowl(NSB). These students are hard at work now to win their regional competitions, hoping to advance to the final competition.
The first regional event will take place on January 13th with high schools from the D. C. /Maryland area. Teams will face off in a fast-paced, question-and-answer format, and their knowledge in all areas of science and mathematics will be tested. Regionals will continue weekly until mid-March.
The winning team from each qualifying regional competition will be qualified to compete in the National Finals to be held in Washington, D. C. , from April 25-29, 2024, with all expenses paid by DOE. The national event consists of several days of science activities and sightseeing, along with the competitions.
In the National Finals, the top two teams will earn $5, 000 for their schools’ math and science departments. Schools ranking in the top 16 will receive $1, 000 for their science departments. But to many, the ultimate prize is simply the honor of winning the National Championship.
Today, the NSB annually draws more than 10, 000 middle and high school competitors. Since the first competition in 1991, approximately 344, 000 students have faced off in the NSB Finals. The 2024 competitors will follow in the footsteps of previous NSB contestants and will blaze a trail for students in science, math, and engineering. For more information, please visit the Office of Science website.
1. Which word can best describe the regional competitions?| A．Fair. | B．Interesting. | C．Special. | D．Challenging |
| A．The championship victory is highly valued. |
| B．The event only involves fierce competitions. |
| C．Most of the expenses will be covered by DOE. |
| D．The prize money will be awarded to individuals. |
| A．A news release. | B．A survey report. |
| C．A learning project. | D．A scientific review. |
8 . Great Places to Enjoy Books
Sinan Books，ChinaSinan Books offers a space for learning and thinking to the general public living in the city. Its door has red decoration, showing Sinan Books’ attitude of openness, and its reading space is beautifully decorated with yellow lights. The color green sets off the exhibition spaces. Spaces on the fourth floor are decorated with black and white colors to encourage readers to face themselves.
Paju Book City，South KoreaAs the name suggests, it’s a city of books. The bookstores make lots of book lovers come here. In particular, the yearly Booksori book festival attracts nearly one million visitors. At the festival, the organizers present Paju Book Awards to the great Asian writers, editors, and designers. Besides, you can give your old books in return for those books you want to read in these bookstores. The most popular bookstore is Bomulseom, which carries a quality selection (挑选) of Korean, English, and Japanese books, as well as magazines and albums.
Bonjinsha，JapanBonjinsha is a bookstore dedicated to (致力于) the teaching and learning of the Japanese language. The store in Tokyo has a wide variety of teaching materials for all levels, from beginners to advanced learners. If you are studying or living in Japan and need to improve your Japanese language skills, then Bonjinsha will be a good place to start. Not only is Bonjinsha an established bookstore, but it’s also a famous publishing house in Japan.
College Street，IndiaAlthough it is only 0.9 km long, there is a range of bookstores and publishers right on the street. Perhaps the most well-known bookstores in this neighborhood are Dasgupta & Co., the first bookstore on College Street founded in 1886 with a large number of rare books, and the Bani Library, a family-run business for five generations housing all kinds of textbooks related to all things academic.
1. What is unique about Sinan Books?| A．It’s more popular with teenagers. |
| B．It uses colors to create a better reading atmosphere. |
| C．It often introduces the latest good books to readers. |
| D．It often holds colorful reading festivals. |
| A．communicate with some famous writers |
| B．visit many bookstores with particular themes |
| C．get a special discount on books in Korean |
| D．exchange used books in the bookstores |
| A．Both have a small space. | B．Both encourage guests to buy used books. |
| C．Both have a long history. | D．Both offer rare books at affordable prices. |
9 . Language clubs are friendly and supportive places where like-minded students can learn and practice a different language.
Chinese Club
The Chinese Club offers chances for you to appreciate the most widely spoken language in the world. In the club, we not only have conversation hours to practice speaking Chinese, but also watch films and listen to music.
French Club
Russian Club
It is a club for both knowledge exchange and personal growth to students who want to learn about Russia. We offer a chance to discover Russian culture and history while making new friends.
Italian Club
It is a club for those who share a strong interest in Italian culture and language. Join our extra-curricular activities to meet native Italian speakers, make pizzas, and host opera workshops! We meet every Monday from 6:30 to 7:30 p.m. at the Overseas Student Center.
Make new friends and join us today! For more information about the latest activities, please feel free to contact languageclubs2023@gmail.com.
| A．If you are interested in museum visits |
| B．Here are some clubs that you need to know |
| C．Moreover, we also celebrate traditional festivals |
| D．It is a club for those who long to learn cooking skills |
| E．Whether you’re a beginner or an experienced speaker |
| F．Besides cultural events, we also run many weekly lessons |
| G．It is a club offering group events about language and history |
10 . We’ve collected some of the greatest royal (皇家的) palaces and castles to visit in Britain. Here are our picks.
Windsor Castle, Berkshire
Windsor Castle is the oldest castle in the world. It used to be an official accommodation for Her Majesty the Queen and was the place where the wedding of Prince Hary and Meghan Markle was held. The site of Windsor Castle was chosen and built by William in around 1070 to guard the western ways to London from a possible attack.
Open all year round to the public.
Buckingham Palace, Westminster
The official accommodation of the King and Queen and one of Britain’s most recognized historic sites, Buckingham Palace is often used for national celebrations and events. It was bought in 1761 by George II for his wife Queen Charlotte.
Buckingham Palace is open to the public during the summer months and for a limited number of tours in December, January and at Easter each year.
Kew Palace, Richmond-Upon-Thames
Sitting on the banks of the River Thames in London, Kew Palace might be the smallest of the royal palaces. With the big Kew Gardens around, the palace was built in 1631 for the London silk businessman, Samuel Fortreas.
Kew Palace is open for the summer season.
Hampton Court Palace, Surrey
Set on the edge of the River Thames, Hampton Court Palace in Surrey was a Tudor palace created by Cardinal Wlosey in the early 16th century and was once home to Henry VII over the years. There are beautiful gardens nearby and the palace was opened to the public in 1838 by Queen Victoria.
Open all year round, except 24-26 December.
1. Why was Windsor Castle built?| A．To promote western culture. |
| B．To find new ways to the west. |
| C．To guard London from attacks. |
| D．To protect the roads to London. |
| A．They are very small. |
| B．They are near the River Thames. |
| C．They were built by a businessman. |
| D．They were opened to the public by a Queen. |
| A．Windsor Castle. | B．Buckingham Palace. |
| C．Kew Palace. | D．Hampton Court Palace. |
