Buyers from 1990s Top Confidence Chart
China's post-1990 consumers posted the highest consumer confidence in the second quarter of the year,
Their consumer Confidence Index stood at 110, higher than
“The post-1990 consumers are
“Moreover, they don't have a high brand loyalty.
According to the survey, 25 percent of people
Online shopping is extremely popular among the post-1990 segment. The survey showed that 93 percent of them
The overall Nielson Consumer Confidence index increased one point to 106 in the second quarter,
“Nielson's research shows not only that the economy has been adjusted to a comparatively lower growth with a better quality,but also
2 . American parents usually think that their child should not have more pocket money than the children with whom he regularly connects even if they are wealthier. But neither are children expected to
Whatever the pocket money is, its entire use is not controlled by the
The idea of a bank account is too early for so
He will be saving, earning, and spending
A.deal | B.communicate | C.fight | D.compare |
A.necessary | B.important | C.urgent | D.meaningful |
A.pupils | B.teachers | C.children | D.parents |
A.setting aside | B.dealing with | C.getting rid of | D.making up |
A.main | B.slow | C.full | D.real |
A.miss | B.lose | C.disappear | D.melt |
A.tall | B.large | C.healthy | D.small |
A.resist | B.avoid | C.enjoy | D.delay |
A.encourage | B.force. | C.beg | D.allow |
A.prizes | B.salaries | C.incomes | D.gifts |
A.develop | B.grow | C.progress | D.decline |
A.timely | B.equal | C.suitable | D.satisfactory |
A.save | B.spend | C.calculate | D.manage |
A.because | B.however | C.therefore | D.otherwise |
A.miserable | B.poor | C.rich | D.smart |
3 . High-quality customer service is preached(宣扬)by many,but actually keeping customers happy is easier said than done.
Shoppers seldom complain to the manager or owner of a retail store,but instead will alert their friends,relatives,co-workers,strangers-and anyone who will listen.
Store managers are often the last to hear complaints,and often find out only when their regular customers decide to frequent their competitors,according to a study jointly conducted by Verde Group and Wharton School.
“Storytelling hurts retailers and entertains customers,” said Paula Courtney,President of the Verde Group. “The store loses the customers,but the shopper must also find a replacement.”
On average,every unhappy customer will complain to at-least four others,and will no longer visit the specific store. For every dissatisfied customer,a store will lose up to three more due to negative reviews. The resulting “snowball effect” can be disastrous to retailers.
According to the research,shoppers who purchased clothing encountered the most problems. Ranked second and third were grocery and electronics customers.
The most common complaints include filled parking lots,cluttered(塞满了的)shelves,overloaded racks,out-of-stock items,long check-out lines,and rude salespeople.
During peak shopping hours,some retailers solved the parking problems by getting moonlighting(业余兼职的)local police to work as parking attendants. Some hired flag wavers to direct customers to empty parking spaces. This guidance eliminated the need for customers to circle the parking lot endlessly,and avoided confrontation between those eyeing the same parking space.
Retailers can relieve the headaches by redesigning store layouts,pre-stocking sales items,hiring speedy and experienced cashiers,and having sales representatives on hand to answer questions.
Most importantly,salespeople should be diplomatic and polite with angry customers.
“Retailers who're responsive and friendly are more likely to smooth over issues than those who aren't so friendly,” said Professor Stephen Hoch. “Maybe something as simple as a greeter at the store entrance would help.”
Customers can also improve future shopping experiences by filing complaints to the retailer,instead of complaining to the rest of the world. Retailers are hard-pressed to improve when they have no idea what is wrong.
1. Why are store managers often the last to hear complaints?A.Most customers won't bother to complain even if they have had unpleasant experiences. |
B.Customers would rather relate their unhappy experiences to people around them. |
C.Few customers believe the service will be improved. |
D.Customers have no easy access to store managers. |
A.can stay longer browsing in the store |
B.won't have trouble parking their cars |
C.won't have any worries about security |
D.can find their cars easily after shopping |
A.Manners of the salespeople. |
B.Hiring of efficient employees. |
C.Huge supply of goods for sale. |
D.Design of the store layout. |
A.exert pressure on stores to improve their service |
B.settle their disputes with stores in a diplomatic way |
C.voice their dissatisfaction to store managers directly |
D.shop around and make comparisons between stores |
4 . On Thursday, some scientists will find themselves in the media spotlight as the latest winners of a prize for discoveries celebrated the world over. No, it is not the Nobel Prize. It is the Ig Nobel Prizes, whose stated aim is to ''honor achievements that first make people laugh, and then make them think''.
Since their launch in 1991 by a US-based science magazine Annals of Improbable Research, the ''Igs'' have become a highlight of the scientific calendar, taking place a few days before the announcement of the real Nobels. The prizes are handed out by real Nobel winners at Harvard University, with many of the winners turning up to accept their award in person.
The range of breakthroughs is certainly impressive. In 2001 the physics award went to Dr David Schmidt of the University of Massachusetts for his research into why shower curtains tend to billow inward, while the 2005 Ig for psychology went to a team at Keio University, Japan, for training pigeons to tell the difference between the paintings of Picasso and Monet. Not everyone has seen the funny side of the Ig Nobels, however. In 1995 a team of British researchers won the physics Ig for research into why breakfast cereal goes soft and wet, prompting some newspapers to ask why taxpayers' money was being wasted on such trivial(琐碎的,无价值的)research. In fact,the project had been funded by a leading cereal maker rather than the UK taxpayer.
Even so the controversy(争议)led Britain's chief scientist, professor Sir Robert May, to ask the organizers not to award any more Igs to UK researchers,who were emerging as embarrassingly frequent winners of the prizes. With maintenance of reputation being so important among scientists these days, Sir Robert's request was understandable. But it also ignores the fact that many major scientific advances have come from research into ''trivial'' questions.
The best-known example is Newton's discovery of the law of gravity after he saw an apple fall in his mother's garden. More recently, the sight of a plate spinning through the air in a university cafeteria was enough to set the American physicist Richard Feynman on his way to a Nobel Prize. Interested in its rapid wobbling(摇晃), Dr Feynman analyzed the problem mathematically and showed that as long as the wobbles are small, they occur at twice the spin rate of the plate. Delighted by his discovery, he told his friend and colleague Hans Bethe who thought it was all rather, well, trivial. Yet it inspired Dr Feynman to investigate the spin of the electron which, in turn, led to work on quantum electrodynamics for which he won a share of the 1965 Nobel Prize for physics.
Some of the scientists who find themselves awarded Igs on Thursday might prefer to have won the ''real'' thing. They might even worry about being looked down upon by their peers. Yet whether it is the spinning of a plate or the fall of an apple, the truth is that nature herself doesn't understand the meaning of ''trivial''.
1. Which of the following statements is NOT true about the Ig Nobel Prizes?A.They are given for researches which first make people laugh and then make them think. |
B.They are presented by real Nobel winners at Harvard University. |
C.They are awarded to winners a few months before the announcement of the real Nobels. |
D.They were launched in 1991 by a science magazine which is based in the United States. |
A.Causing. | B.Protesting. | C.Reminding. | D.Pumping. |
A.demonstrate the law of gravity was discovered by Newton accidentally. |
B.show us how scientists investigated the spin of the electron. |
C.explain reasons why Ig Nobel Prizes winners are looked down upon by other people. |
D.prove that many major scientific advances have come from research into small questions. |
Title: My view on being a vegetarian
Suggested points:
Do you agree or disagree with the idea of ‘being a vegetarian’? Why? List two or three reasons to explain.
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WeChat is an essential part of our daily life. We can chat with friends, share our photos on moments and kill time by reading WeChat public accounts. And now, we can even gain new knowledge in WeChat study groups, covering everything from photograph to English. Do you like
this way of learning?
你认为微信学习群是真提升还是无用功?你的理由是什么?
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A. common B. determine C. effort D. effect AB. discourages AC. lack AD. Advances BC. illegal BD. Applications CD. Outcomes ABC. moral |
A recent study, while showing a generally positive attitude toward science, also suggests a widespread worry that it may be "running out of control". This idea is dangerous.
Science can be a force for evil as well as for good. Its
Some people go even further. They say that despite the
In our interconnected world, the
Therefore, discussions on how science is applied should be extended far beyond scientific societies. Only through the untied
8 . Bullying(欺辱)is a problem that influences millions of students every day around the world. Here are some things you can do to fight against bullying to protect yourself at school.
Walk away. It’s definitely not a limit response—sometimes it can be harder than losing your temper. If you walk away, you’re telling the bully that you just don’t care.
Hold the
Don’t get physical. However you choose to handle a bully, don’t use
Take
A.Sooner or later | B.Over and over | C.At least | D.Of course |
A.exchanges | B.catches | C.sends | D.leaves |
A.anger | B.view | C.head | D.letter |
A.possibly | B.exactly | C.seriously | D.nearly |
A.deal with | B.play with | C.wait for | D.search for |
A.great | B.physical | C.natural | D.powerful |
A.humor | B.violence | C.response | D.confidence |
A.hold | B.care | C.notice | D.charge |
A.researches | B.studies | C.skills | D.exercises |
A.friendly | B.similar | C.good | D.quick |
The Polities of Social Media
In recent years, social media has become the fastest way to reach the greatest number of people.
Initially, this sounds like a good idea. Politicians need to use methods that are familiar and relevant to voters, and social media is much more interactive than traditional campaign advertising.
Of course, the false information online doesn’t only come from politicians. There are a host of other ways news sources and advertisers try to influence our views. Even respected news sites such as CNN have used staged reports related to war news, just to create a greater sense of drama.
Does social media make politics more transparent or does it distort them even more? That may depend on what sites you read and how well you check your facts.
A.Perhaps the speed and extent is all that has really changed. |
B.However, it can also be misused in a way that is far more effective than negative advertising. |
C.Most news outlets, while supposedly unbiased(无偏见的), do have certain political preference. |
D.If a politician does something ridiculous online, people notice and call them out on it. |
E.A tweet or video can reach hundreds of thousands in just a few hours. |
F.Users can comment on statements and make suggestions for new discussions. |
10 . Peers play a large role in the social and emotional development of children and adolescents. Their influence begins at an early age and increases through the teenage years. It is natural, healthy and important for children to have and rely on friends as they grow and mature.
Peers can be positive and supportive. They can help each other develop new skills, or stimulate interest in books, music or extracurricular activities.
However, peers can also have a negative influence. They can encourage each other to skip classes, steal, cheat, use drugs or alcohol, or become involved in other risky behaviors. The majority of teens with substance abuse problems began using drugs or alcohol as a result of peer pressure.
Kids often give in to peer pressure because they want to fit in. They want to be liked and they worry that they may be left out or made fun of if they don't go along with the group.
The following are some tips to help kids deal with peer pressure:
Stay away from peers who pressure you to do things that seem wrong or dangerous.
Learn how to say “no,” and practice how to avoid or get out of situations which feel unsafe or uncomfortable.
Spend time with other kids who resist peer pressure. It helps to have at least one friend who is also willing to say “no.”
If you have problems with peer pressure, talk to a grown-up you trust, like a parent, teacher or school counselor.
Parents can also help by recognizing when their child is having a problem with peer pressure. The following are tips for parents to help your child deal with peer pressure:
Encourage open and honest communication. Let kids know they can come to you if they're feeling pressure to do things that seem wrong or risky.
Teach your child to be assertive and to resist getting involved in dangerous or inappropriate situations or activities.
Get to know your child's friends. If issues or problems arise, share your concerns with their parents.
Help your child develop self-confidence. Kids who feel good. about themselves are less vulnerable to peer pressure.
Develop backup plans to help kids get out of uncomfortable or dangerous situations. For example, let them know you'll always come to get them, no questions asked, if they feel worried or unsafe.
If your child has ongoing difficulties with peer pressure, talk to his or her teacher, principal, school counselor or family doctor. If you have questions or concerns about your child's mood, self-esteem or behavior, consider a consultation with a trained and qualified mental health professional.
1. Why do kids tend to be influenced by peer pressure?A.Because peers are positive and supportive. |
B.Because they are lonely and need friends. |
C.Because they want to be identified with by their peers. |
D.Because they want to be involved in something exciting. |
A.Consult a trained and qualified mental health professional. |
B.Share their concerns with the parents of their child's friends. |
C.Learn how to say “no” and avoid situations which feel uncomfortable. |
D.Develop backup plans with his or her teacher, principal, school counselor or family doctor. |
A.Attackable. | B.Convincing. | C.Frightened. | D.Dangerous. |