1 . Visual content has become an essential part of digital marketing in today’s world.
From a business’s point of view, visuals are responsible for boosting engagement on any content piece you publish across multiple media channels, especially social media platforms where such things matter the most. So to make the most out of visual content, it’s important to focus on creating high-quality visuals that are both visually appealing and informative.
The impact of visual content on first impressions
Visual content has a huge impact on first impressions and those are of the utmost importance. People are naturally drawn to visuals.
Visual content in product descriptions
Redefining content marketing with visuals
Content marketing has always been the bread and butter for the vast majority of companies operating online these days. Consumers started expecting more and their needs are constantly growing.
| A．It is a powerful tool for engaging customers |
| B．Crafting unique content marketing strategies |
| C．Creating more engagement with visual content |
| D．Content marketing management counts for customers |
| E．They can quickly form an opinion about something based on what they see |
| F．That’s why online businesses always try to adjust their content using more visuals |
| G．If there’s one place in which visuals matter the most, it’s in product descriptions |
2 . With energy bills rocketing, and global temperatures teetering (岌岌可危), Deep Green, a small data centre startup, and Exmouth Leisure Centre have found a way to help each other.
Since the start of the pandemic, energy costs for a leisure swimming pool have reportedly tripled, leaving many centres with no choice but to close, according to Swim England. They claim that by March 2024, 40 percent of council areas could risk losing their swimming pools if nothing changes.
Similarly, data centres have had to raise their fees in order to cover the extra cost of cooling their equipment, making it impossible to offer a competitive rate.
While most normal data centres waste the heat that the computers generate, Deep Green has found a solution to benefit everybody. They have built a small data centre in Exmouth Leisure Centre, allowing the heat from the servers to heat the swimming pool.
This solution is free of charge, and Exmouth Leisure Centre is expecting to save around £20,000 a year. Because the data centres run 24 hours a day and are necessarily built with backup power systems, they make for excellent and consistent heat output.
“As the world moves, we need ten times the amount of computers and we cannot build ten times the amount of data centres,” said Bjornsgaard, manager of Deep Green. “So there is a need to decentralize (分散) them and take little bits of them to where the heat is required. Our ‘digital boilers’ put waste heat to good use, saving local businesses thousands of pounds on energy bills and reducing their carbon footprint.”
Deep Green isn’t the only company to come up with a neat solution to using waste-heat. In Paris, the Condorcet data centre is heating an onsite Climate Change Arboretum that studies which plants are most adaptable to global warming. Similarly, the Notre Dame Centre for Research Computing heats a local municipal greenhouse. So as Bjornsgaard says, this is just the start.
1. What troubles Exmouth Leisure Centre?| A．The increasing energy bill. | B．The risk of losing its customers. |
| C．Finding ways to cool its equipment. | D．Its decreasing swimming pools. |
| A．Because they belong to the same company. |
| B．Because their business modes are similar. |
| C．Because they can benefit each other. |
| D．Because they both want to protect the environment. |
| A．The alarming speed of global warming. | B．The non-stop running pattern. |
| C．The building of backup power systems. | D．The poor arrangement of devices. |
| A．Modern but strange. | B．Complicated but amazing. |
| C．Demanding and expensive. | D．Creative and environment-friendly. |
To act with integrity was a habit with Susan who always follows the Golden Rule: “Do not do to others what you do not want others to do to you.” But when she thought over her past conduct, a blush of shame crept to her cheeks, as many little acts of selfishness and unkindness came back to her memory. She resolved that for the future, both in great things and small. she would remember and follow the Golden Rule.
It was not long after this that an opportunity occurred, which tried Susan’s principles. One Saturday evening when she went, as usual, to Mr. Thompson’s inn, to receive the money of her mother’s washing for him, which amounted to five dollars, she found Mr. Thompson apparently in a terrible rage with some horse dealers with whom he had been bargaining. He held in his hand an open pocketbook (钱袋子) , full of bills and scarcely noticing Susan as she made her request, except to swear at her for troubling him when he was busy, he handed her a banknote.
Glad to escape so easily, Susan hurried out of the gate. Pausing to put the money safely in her purse, she discovered that he had given her two bills instead of one. She looked around; nobody was near and her first impulse was joy at the unexpected prize.
“It is all mine,” said she to herself. “I will buy my mother a new coat with it, and she can give her old one to my sister Mary, and then Mary can go to the Sunday school with me next winter. I wonder if I can buy a pair of shoes for my brother Tom, too.”
At that moment she remembered that he must have given it to her by mistake. But again the voice of the tempter whispered, “He gave it, and how do you know that he did not intend to make you a present of it? Keep it! He will never know it, for he had too many such bills in that great pocketbook.”
注意：1. 续写词数应为150左右;
2. 请按如下格式在答题卡的相应位置作答。
This conflict was going on in her mind between good and evil.
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“Sir, you paid me two bills instead of one,” she handed him the extra note.
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For some weeks, I had noticed an elderly woman walking past our house, pushing a grocery cart filled with trash bags. I couldn’t help but feel sorry for her as she shuffled (拖着脚走路) along. Occasionally, she would pause and pick up a can from beside the road. She would carefully put it into one of the bags and continue on her way.
I wondered what circumstances had brought her to this point in life. Did she have no family? Was there no one to look after her?
One evening, I could no longer stand it. As she walked by, I went out to the street and stopped her.
“Madam,” I said. “Can I ask you something?”
She turned to look at me with beautiful, dark eyes that twinkled in her wrinkled face. I knew then that she was no ordinary homeless person. There was dignity and, yes, even joy about her. Suddenly, I felt embarrassed to ask her my questions, but I insisted.
“I’ve seen you for a few weeks picking up cans,” I explained. “Do you sell them to buy groceries?”
“No,” she said with a smile. “I do this to help the children.”
I must have looked confused because she went on to explain.
“I had cancer—twice—and both times I went to a big hospital in another town. They cured me. But while I was there, I met the children, and I’ve never forgotten them. I don’t have any money, but I can still walk, and I pick up these cans to sell them for money for the hospital.”
She told me that she spends many hours a week collecting cans; at least two businesses save cans for her. When she has enough, she loads them all into a friend’s pickup, and the two of them take them to the city where the hospital is located. There they get cashed out.
注意: 1. 续写词数应为150个左右;
2. 请按如下格式在答题卡的相应位置作答。
As we continued to talk, I learned more about what she thought.
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“No, no. I don’t want your money,” she replied with a wave of her hand, backing away a bit.
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5 . Robert Rizden, a sergeant (中士), was ordering his dinner at a restaurant one night when he saw two young boys were alone at the restaurant. They were going from table to table trying to
The boys
The boys seemed
When asked why he had chosen to do like that, Rizden
“I want to be just like you when I
| A．collect | B．sell | C．taste | D．choose |
| A．recognized | B．supported | C．approached | D．welcomed |
| A．remembered | B．realized | C．agreed | D．announced |
| A．supper | B．lunch | C．dessert | D．breakfast |
| A．pretended | B．judged | C．believed | D．explained |
| A．cash | B．tools | C．gifts | D．food |
| A．teach | B．guide | C．help | D．inspire |
| A．soldier | B．pair | C．waiter | D．family |
| A．pack | B．picture | C．cover | D．check |
| A．astonished | B．impatient | C．unwilling | D．satisfied |
| A．compared | B．exchanged | C．printed | D．placed |
| A．skilfully | B．normally | C．simply | D．nervously |
| A．standard | B．drive | C．luck | D．chance |
| A．formal | B．regular | C．wise | D．nice |
| A．grow up | B．head off | C．hang out | D．pull through |
6 . One afternoon, When I walked out the supermarket, I found an old man who struggled with two bags of food. It was very cold. I guessed he must have a long walk ahead of him. I stopped the car near him and put the window down to ask if he needed a ride. With a little hesitation, he did accept.
After he got settled in the car, my husband and I introduced ourselves, but he didn’t say a word. During the drive, we tried to make him more comfortable with some small talk. His home was more than two miles away, so it would have been a difficult walk for anyone, let alone an old man carrying bags.
When we pulled up outside his door, the first thing he asked is “How much money do you want?” “Nothing, we just wanted to help,” we answered. The shock and relief on this man’s face was actually sad, because we should be able to live in a world where it isn’t shocking to have someone help you out of the goodness of their heart without expecting something in return. He was overwhelmed. Tears in his eyes, he said “Thank you!” over and over to me after realizing we truly didn’t want anything, which made me feel proud.
My only words to him were, sir, I hope this helped you out and have a good week. These simple acts of kindness are the types of kindnesses that anyone, anywhere can do. It doesn’t cost a cent. Just be aware of the world happening around you. There is always someone who needs something — a door held, a bag carried... the opportunities are endless.
1. Why did we give the old man a lift after shopping?| A．Because we wanted to help others. | B．Because he begged us to do so. |
| C．Because we wanted to earn money. | D．Because he was our old friend. |
| A．Happy and moved. | B．Comfortable but grateful. |
| C．Nervous and quiet. | D．Pleased but cautious. |
| A．He wanted to give us something he bought. | B．He planned to pay for the car ride. |
| C．He decided to introduce himself to us. | D．He wanted to show his kindness for us. |
| A．Kindness doesn’t cost a cent. | B．The acts of kindness should be great. |
| C．Helping others makes people sad. | D．There is always a chance for kindness. |
The
Although Start of Autumn indicates (表明) the start of autumn, hot weather will not come to
In Shandong province, people make dumplings during the Start of Autumn. On the day of Start of Autumn, senior members will stand in the middle of the hall
8 . Yellowstone Tour
On March 1, 1872, Yellowstone became the first national park for all to enjoy the unique geologic features. Within Yellowstone’s 2.2 million acres, visitors have wonderful opportunities to observe wildlife in a well-preserved ecosystem and view geologic wonders like the Grand Canyon (峡谷) of the Yellowstone River.
Tour Features
●Budget tour (低预算旅行)
This budget tour uses tented camps.
●Private tour
This tour will be organized specially for you and won’t be shared with others.
●Can start any day
If availability permits, this tour can start on any day.
This tour accepts children of all ages. Children under 3 are free.
Rates Per Person
| Start dates | Solo 1 room | 2+ people Sharing rooms |
| Jan 1, 2023 -Dec 31, 2023 | $ 1,260 | $ 860 |
| Jan 1, 2024-Dec 31, 2024 | $ 1,160 | $ 760 |
●Rates are per person and exclude (排除) the international flight from/to your home country.
1. How much will a couple pay at least in September 2024?| A．$ 860. | B．$ 1160. | C．$ 1520. | D．$ 1720. |
| A．starts on specific and fixed days. |
| B．It only accepts tourists above 3 years old. |
| C．It is a luxury tour with fancy accommodation. |
| D．It is suitable for viewing wildlife and eco-system. |
| A．A travel brochure. | B．A dairy entry. |
| C．A geography textbook. | D．A research paper. |
9 . How to Organize a Music Festival
You love music and you always have. You want to carry out a music festival designed to attract music fans of all ages. Follow the steps and you’ll organize a successful one.
◆Start by making a list of the local bands and artists that you like. You’ve taken this job because you love music, so put your taste to work for you. If you like these musicians, many of the local people will also like them.
◆Find a great location that has much open space for outdoor festivals. You need to build a stage so the musicians can be seen from distances.
◆Hire sound engineers to give the musicians all the help they need.
◆
| A．You need to find security people. |
| B．We can find enough songs to get a lot of money. |
| C．Bigger sports stadiums will be perfect as well. |
| D．But remember, you are trying to attract fans of all ages. |
| E．People should have practiced many different songs. |
| F．You can find a location by going to the local government and asking for permission. |
| G．The last thing you want is that a group is on the stage but the speakers don’t work. |
10 . When Roy Austin went on his first wildlife trip back in 2018, his only goal for the leisurely vacation was to catch sight of some African wildlife in its natural habitat—but he ended up finding something much more meaningful. He was most captivated (迷住) by the people he met in rural Kenya—particularly at the Amboseli Primary and Secondary School in Amboseli National Park.
In addition to befriending many of the students and teachers, Austin was surprised to learn how difficult it was to get books and school supplies for the children. “In rural Kenya, the government does not build school buildings. You either build it yourself or raise money to have it built,” says Austin. “A teacher was asked if they had a library. She replied, ‘ No, but we would love to have a library.’ That stuck in my mind.”
When Austin eventually returned to his home in Bluffton, South Carolina, he launched Libraries for Kids International. Since starting the charity, Austin has managed to ship more than 1000 books to 11 schools across Kenya and Tanzania. He sends the books through the post office rather than FedEx to keep the shipping costs down.
As it continues to collect books and donations for additional shipments, Austin says that the charity is now helping to move a shipping container of 22, 000 books from Atlanta to Kenya. In the future, the philanthropist (慈善家) hopes to start sending donations to South America as well.
“Many people told me that it can’t be done. It’s too expensive to ship books, and they will disappear going through customs,” Austin says. “However, every worthwhile project will have problems and barriers. If you focus on the problems, you will never start. On the contrary, if you focus on the aim and solve the problems as they arise, most anything is possible.”
1. What problem does Austin find in rural Kenya?| A．Education depends on charity. |
| B．Students lack education resources. |
| C．Books get lost going through customs. |
| D．Families can’t afford the kids’ schooling. |
| A．He teaches at school. | B．He funds a library for them. |
| C．He reduces the shipping costs. | D．He ships books to schools. |
| A．It is the first step that costs. |
| B．Success belongs to the persevering. |
| C．Every bit of effort makes a big difference. |
| D．Nothing is difficult to a determined mind. |
| A．A crazy adventurer. | B．A devoted educator. |
| C．A charity enthusiast. | D．A passionate volunteer. |
